WBSP670: Grow Your Business by Understanding SAP C/4 HANA Cloud’s Capabilities, an Objective Panel Discussion

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

#MBA #Business #Sam Gupta

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

大约1年之前 55:59

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The race to dominate the CRM space has seen enterprise software vendors adopting varied strategies, from launching proprietary solutions to acquiring niche players. While smaller vendors often excel in offering intuitive, specialized tools, their ability to scale and master omnichannel capabilities—particularly under evolving privacy regulations like GDPR—remains a significant hurdle. This competitive landscape underscores the importance of robust, compliant, and scalable solutions. SAP Customer Experience stands out by leveraging its enterprise-grade infrastructure, seamlessly integrating with SAP’s ecosystem, and addressing compliance challenges head-on, positioning itself as a strong contender among CRM suites.
In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of SAP C/4 HANA Cloud’s capabilities. We covered many grounds including where SAP C/4 HANA Cloud might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of SAP C/4 HANA Cloud.
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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WBSRocks: Business Growth with Enterprise Software and Digital Transformation

WBSP670: Grow Your Business by Understanding SAP C/4 HANA Cloud’s Capabilities, an Objective Panel Discussion

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

published 大约1年之前

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Send us a text

697集单集

#MBA #Business #Sam Gupta

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WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP698: Grow Your Business by Understanding ActiveCampaign’s Capabilities, an Objective Panel Discussion 1:02:08

6天之前1:02:08

1:02:08

Send us a text The marketing automation landscape is split between platforms designed for B2C and those built for B2B, each with unique challenges and priorities. While B2C businesses often require high email volumes to engage customers at scale, B2B strategies typically focus on deeper relationship-building with fewer but more targeted touchpoints. Many email marketing providers emphasize the importance of more interactions, but for businesses selling low-cost products—where the cost of sending emails could exceed the revenue generated—email send limits become a critical consideration. This raises the question: how well do email marketing platforms address these nuances? In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of ActiveCampaign’s capabilities. We covered many grounds including where ActiveCampaign might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of ActiveCampaign. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP697: Grow Your Business by Learning ERP trends for 2025 w/ Robert Kramer 59:43

7天之前59:43

59:43

Send us a text As we approach 2025, ERP systems are undergoing significant transformation, driven by the push toward modernization and cloud adoption. Vendors are offering enticing migration strategies to help businesses move away from legacy systems, promising enhanced scalability, real-time data access, and improved operational efficiency. However, organizations remain cautious, weighing these benefits against potential challenges such as data security risks, integration complexities, and the hurdles of change management. As a result, many companies are adopting a hybrid approach, strategically transitioning certain functions to the cloud while maintaining critical processes on-premise to mitigate risks and ensure business continuity. In this episode, Sam Gupta engages in a LinkedIn live session with Robert Kramer at Moor Insights & Strategy in a live LinkedIn session and discusses ERP trends for 2025 and what businesses need to know to prepare for their digital transformation journey. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP696: Grow Your Business by Learning the Top 10 Large Company ERP in 2025 w/ Sam Gupta 22:12

8天之前22:12

22:12

Send us a text Selecting an ERP system for large enterprises—companies generating over $1 billion in revenue—is a complex and high-stakes decision shaped by their scale, operational intricacies, and global footprint. While the lower enterprise segment often faces budget constraints and slower business model evolution, the upper enterprise tier is far more dynamic, frequently undergoing structural shifts due to mergers and acquisitions. Given their presence across multiple countries, these organizations require ERP solutions with strong multi-entity support, compliance capabilities, and localization features to navigate regulatory frameworks like GDPR, e-invoicing mandates, and Sarbanes-Oxley compliance. Unlike mid-sized businesses that may operate with a single ERP, large enterprises typically adopt a best-of-breed approach, integrating multiple specialized solutions to optimize financial and operational synergies across subsidiaries. In this episode, our host Sam Gupta discusses the top 10 Large Company ERP in 2025. He also discusses several variables that influence the rankings of these Large Company ERP Systems. Finally, he shares the pros and cons of each Large Company ERP. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP695: Grow Your Business by Understanding Bloomreach’s Capabilities, an Objective Panel Discussion 1:01:14

13天之前1:01:14

1:01:14

Send us a text The intersection of marketing automation and CMS platforms raises an important question: does merging the two create a more seamless, tailored experience, or does it confine the platform to a specific industry? Some solutions, like Episerver, have positioned themselves around CMS and personalization, integrating marketing automation to enhance customer engagement. Similarly, certain open-source CMS platforms have attempted to enter this space, though their limited market share raises doubts about their influence in defining the category. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Bloomreach’s capabilities. We covered many grounds including where Bloomreach might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Bloomreach. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

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WBSP694: Grow Your Business by Understanding Braze’s Capabilities, an Objective Panel Discussion 1:01:31

14天之前1:01:31

1:01:31

Send us a text In the crowded marketing automation space, where countless platforms offer seemingly similar capabilities, real-time customer interaction is a key differentiator—especially for B2C industries. While many solutions claim to enable real-time engagement, only a select few possess the technology to execute it effectively. As businesses refine their data-driven strategies, they encounter an array of tools designed to enhance customer targeting across multiple touchpoints. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Braze’s capabilities. We covered many grounds including where Braze might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Braze. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP693: Grow Your Business by Learning the Top 10 Mid-Sized Business ERP in 2025 w/ Sam Gupta 21:25

15天之前21:25

21:25

Send us a text Selecting the right ERP system for mid-sized businesses in 2025 requires a nuanced understanding of the segment, as companies generating between $100 million and $1 billion in revenue have vastly different needs depending on their scale. The lower mid-market, ranging from $100 million to $250 million, may prioritize ease of implementation and cost-effectiveness, while the upper mid-market often demands more advanced functionality and scalability. While industry-specific ERP recommendations are ideal, broader rankings—like this one—can serve as a helpful starting point for businesses without access to tailored guidance. Given that most companies in this range operate in fewer than 10 countries, their ERP choices typically balance global capabilities with practical implementation constraints. These systems offer greater maturity than small business ERPs, emphasizing advanced forecasting, supply chain optimization, and workflow automation. However, deep customization and extensive third-party integrations are usually reserved for enterprise-level deployments. By evaluating market share, vendor strategies, product roadmaps, and ecosystem engagement, this list highlights the top ERP solutions that align with the unique needs of mid-sized businesses in 2025. In this episode, our host Sam Gupta discusses the top 10 Mid-Sized Business ERP in 2025. He also discusses several variables that influence the rankings of these Mid-Sized Business ERP Systems. Finally, he shares the pros and cons of each Mid-Sized Business ERP. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP692: Grow Your Business by Learning Quantum Technology Trends w/ Kieran N. Blanks 1:01:34

20天之前1:01:34

1:01:34

Send us a text Quantum technology is rapidly evolving, driven by advancements in computing, communication, and sensing, with AI acting as a key catalyst for its growing demand. As machine learning and large-scale computations push the limits of classical processing power, quantum systems present a promising solution for solving complex problems more efficiently. Governments, private enterprises, and research institutions worldwide are making substantial investments to accelerate both fundamental discoveries and commercial applications. Beyond technological breakthroughs, quantum innovation is also shaping the workforce of the future by fostering high-tech job opportunities and promoting inclusivity through education and training initiatives. These efforts aim to ensure broader participation in this transformative field, particularly among underrepresented communities. In this episode, Sam Gupta engages in a LinkedIn live session with Kieran N. Blanks at The Blankslate Group in a live LinkedIn session and discusses Quantum technology trends and what businesses need to know to prepare for the next technology revolution. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP691: Grow Your Business by Understanding Klaviyo’s Capabilities, an Objective Panel Discussion 58:24

21天之前58:24

58:24

Send us a text Marketing automation is a highly competitive space, with numerous tools designed for different industries and platforms. Within the Shopify ecosystem alone, businesses can choose from at least a dozen options, including Shopify's own built-in solutions, all offering similar core functionalities. However, the differences lie in their specialized capabilities—some platforms emphasize eCommerce-driven workflows like product recommendations and push notifications, while others cater more to content management or CPQ processes. Klaviyo, a well-known player in this space, distinguishes itself with a strong focus on data-driven personalization and deep eCommerce integrations. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Klaviyo’s capabilities. We covered many grounds including where Klaviyo might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Klaviyo. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP690: Grow Your Business by Learning the Top 10 ERP Systems for Small Business in 2025 w/ Sam Gupta 26:15

22天之前26:15

26:15

Send us a text When assessing ERP solutions for small businesses, it’s essential to recognize that these companies have distinct operational needs and constraints. While revenue can be a useful benchmark, factors such as industry type, business model complexity, and growth trajectory play an equally crucial role in determining ERP adoption. For many product-based businesses, reaching $30 million in revenue often signals the need for a more robust system to manage inefficiencies, whereas service-based companies may continue operating with simpler tools for longer. Small businesses in this segment are beyond the startup phase but still face budget limitations, making affordability, ease of implementation, and ecosystem support key selection criteria. Given these nuances, our analysis considers not only the ERP vendors’ market presence and strategic focus on small businesses but also their technology roadmap, community engagement, and ability to support businesses with evolving operational demands. In this episode, our host Sam Gupta discusses the top 10 ERP Systems for Small Business in 2025. He also discusses several variables that influence the rankings of these Small Business ERP Systems. Finally, he shares the pros and cons of each Small Business ERP System. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP689: Grow Your Business by Understanding Celonis’ Capabilities, an Objective Panel Discussion 1:03:18

27天之前1:03:18

1:03:18

Send us a text ERP systems have long struggled with visibility, making learning, adoption, and process optimization difficult for organizations. Traditional methods of visualizing business processes relied on stakeholder interviews, often leading to incomplete or biased representations. Process mining technology revolutionizes this approach by leveraging event logs and AI-driven analytics to map real process flows with accuracy and depth. Celonis, a leader in this space, offers powerful insights into inefficiencies and bottlenecks, but the question remains: does it truly deliver superior value compared to its competitors? Evaluating its effectiveness requires assessing scalability, ease of integration, and the depth of automation capabilities, all of which determine how well process mining translates into real business impact. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Celonis’ capabilities. We covered many grounds, including where Celonis might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Celonis. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP688: Grow Your Business by Learning SAP S/4 HANA Best Practices for High Volume Industries w/ Steele Arbeeny 1:02:06

28天之前1:02:06

1:02:06

Send us a text Ensuring near-zero downtime for Fortune 100 companies handling millions of transactions requires a strategic approach that blends high-availability architectures, real-time failover mechanisms, and robust disaster recovery planning. Navigating the intricate ecosystem of SAP S/4HANA—where interconnected systems drive mission-critical operations—demands a deep understanding of integration patterns, middleware, and cloud optimizations. While SAP S/4HANA offers powerful in-memory computing and streamlined processes, its ability to support high-volume environments often hinges on complementary solutions like hyperscaler infrastructure, advanced caching mechanisms, and custom performance tuning. Successfully migrating ECC workloads to S/4HANA means addressing these complexities head-on, ensuring that scalability, resilience, and minimal disruption remain at the core of the transition strategy. In this episode, Sam Gupta engages in a LinkedIn live session with Steele Arbeeny, with SNP, to provide insights into SAP S/4 HANA best practices for high-volume industries. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP687: Grow Your Business by Learning the Top 10 ERP Systems for Startups in 2025 w/ Sam Gupta 32:50

29天之前32:50

32:50

Send us a text When selecting an ERP system, startups must balance affordability and ease of implementation. With lean teams and revenue typically under $10 million, these businesses require solutions that allow basic transaction processing without complex implementation layers. Unlike larger enterprises, startups can initially function with more isolated systems, reducing the urgency for deep integrations. However, as they grow, the ability to consolidate becomes crucial. The best ERP solutions for startups provide leaner layers of data and process models, sometimes at the expense of scalability. By prioritizing systems with strong market traction, investor backing, and a clear technology roadmap, startups can make informed choices that support both their current operations and long-term success. In this episode, our host Sam Gupta discusses the top 10 ERP Systems for Startups in 2025. He also discusses several variables that influence the rankings of these Startup ERP Systems. Finally, he shares the pros and cons of each Startup ERP System. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP686: Grow Your Business by Understanding MailChimp’s Capabilities, an Objective Panel Discussion 1:00:42

5 weeks之前1:00:42

1:00:42

Send us a text Marketing automation has come a long way, evolving from basic email campaigns into sophisticated, multi-channel ecosystems that integrate SMS, ads, and websites. However, not all platforms cater equally to businesses of different sizes. Enterprise-grade solutions offer advanced workflow security and unified customer insights, while many SMB-focused tools, like MailChimp, often fall short in these areas. Without robust data traceability, smaller businesses struggle to manage diverse customer personas and communication preferences effectively. As competition intensifies, the question remains: is MailChimp keeping pace with the demands of modern marketing automation, or is it lagging behind in a rapidly advancing landscape? In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of MailChimp’s capabilities. We covered many grounds, including where MailChimp might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of MailChimp. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

1
WBSP685: Grow Your Business by Learning Tech Trends for 2025 w/ Brian Jackson 1:01:15

5 weeks之前1:01:15

1:01:15

Send us a text With 2025 shrouded in uncertainty, one thing remains certain: executives must craft IT budgets that strike the right balance between innovation and financial discipline. Rapid technological advancements present a double-edged sword—overspending on ineffective solutions can drain resources, while underinvestment risks falling behind the competition. To navigate this landscape, leaders must align IT spending with long-term business objectives, ensuring flexibility to adapt to emerging trends without unnecessary expenditures. Strategic planning today will determine whether companies thrive in the future or scramble to keep up with industry shifts. In this episode, Sam Gupta engages in a LinkedIn live session with Brian Jackson, with InfoTech Research to provide insights into tech trends for 2025 and what executives need to know to plan their digital transformation initiatives.. Background Soundtrack: Away From You – Mauro Somm For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com . To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.…

WBSRocks: Business Growth with Enterprise Software and Digital Transformation

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WBSP684: Grow Your Business by Learning the Top 10 Construction ERP Systems in 2025 w/ Sam Gupta 24:33

5 weeks之前24:33