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77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
Manage episode 416941985 series 3264817
内容由Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert提供。所有播客内容（包括剧集、图形和播客描述）均由 Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and center and learn how that story came to be. From it, you’ll leave inspired to ideate stories that are interesting and culturally-relevant, allowing your client or brand’s expertise to fully shine!
In this episode, you'll learn how a self-employed publicist…
Finds inspiration for winning story ideas and pitches
Strategizes a solid media outreach strategy
Measures and communicates to her clients
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