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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
Manage episode 418155258 series 3264817
内容由Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert提供。所有播客内容（包括剧集、图形和播客描述）均由 Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the flipside a mention of the all-too-many “missed opportunities”) and walk away with inspiration for how to identify a story and sharpen your own storytelling skills.
In this episode, you'll learn from a local TV journalist…
What makes a good, local news story
How newsrooms, producers, and journalists choose the stories they cover
How TV has adapted (and continues to adapt!) to a digital audience
Our guests:
Checkey Beckford is an Emmy® Award-winning reporter for NBC 4 New York. She covers breaking news and general assignment stories
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