353 - Personalized Copy = More Web Design Sales with Emily Aborn

Web Design Business with Josh Hall

#Entrepreneur #Business #Marketing #Josh Hall #Web Development #Tech #Software Development #Josh Hall pThe Web Design #Web Design #Wordpress Web Design #Divi Web Design #Freelance Web Designers #Web Design Agency

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

大约1年之前 1:04:44

MP3•单集首页

Copy, written by a human, with its flaws, oddities, and personally lived experience beats out corporate, stale, or AI-generated content every time.
From home pages to service pages, to lead generators, blog posts, email sequences, and sales posts…the more personal and genuine you come across, the more it’ll stand out in today’s AI slop world.
To help us get practical and tactical with writing personalized copy that sells more websites, I’m excited to bring on copywriter, podcaster, and speaker Emily Aborn who works with web and graphic designers to help them create, refine, and optimize conversion-based copy.
We cover:

A copywriters’ take on AI now that we’ve had over a year with ChatGPT
How and where to personalize content and copy
How far is too far when creating personal copy
The superpower of “saying more with less”
And how stories and real lived experiences translate better today than ever before

Head to the show notes to get all the links and resources we mentioned along with a full transcription of this episode at joshhall.co/353
🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro!

Join today 👉 webdesignerpro.com and give Broc a go!

P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!

章节

1. Personalized Copy for Web Design (00:00:00)

2. Balancing Brand Voice and Personality (00:07:00)

3. Embracing We in Brand Messaging (00:17:44)

4. Crafting Brand Voice and SEO Harmony (00:21:51)

5. Optimizing Web Copy for Brand Voice (00:32:14)

6. Balancing Copy and Design Elements (00:44:36)

7. Streamlining Web Copy for Better Engagement (00:50:32)

8. Copywriting Tips and Podcast Promotion (00:55:51)

9. Website Feedback and Podcast Promotion (01:04:05)

381集单集

Web Design Business with Josh Hall

353 - Personalized Copy = More Web Design Sales with Emily Aborn

Web Design Business with Josh Hall

47 subscribers

published 大约1年之前

MP3•单集首页

A copywriters’ take on AI now that we’ve had over a year with ChatGPT
How and where to personalize content and copy
How far is too far when creating personal copy
The superpower of “saying more with less”
And how stories and real lived experiences translate better today than ever before

Join today 👉 webdesignerpro.com and give Broc a go!

P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!

章节

1. Personalized Copy for Web Design (00:00:00)

2. Balancing Brand Voice and Personality (00:07:00)

3. Embracing We in Brand Messaging (00:17:44)

4. Crafting Brand Voice and SEO Harmony (00:21:51)

5. Optimizing Web Copy for Brand Voice (00:32:14)

6. Balancing Copy and Design Elements (00:44:36)

7. Streamlining Web Copy for Better Engagement (00:50:32)

8. Copywriting Tips and Podcast Promotion (00:55:51)

9. Website Feedback and Podcast Promotion (01:04:05)

381集单集

所有剧集

Web Design Business with Josh Hall

1
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4天之前44:34

44:34

I'm doing a first for my business in 2025...sharing quarterly recaps and income reports! In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue. Highlights include: • Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja • Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources • Creating audio versions of three courses available as private podcast feeds for Pro members • Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching • Planning course revamps for DNS and SEO courses plus developing a new model site • Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold • Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income • Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxes I definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not! - Josh 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
374 - How to Get Web Design Clients through Social Media Videos with Blaze Smith 1:09:09

7天之前1:09:09

1:09:09

The social media video and reel game is a hard one to play (and win) when it comes to landing clients. Every platform is beyond saturated, the competition is only growing and unless you’re getting quality leads fairly quick, it can be difficult to stick with. But as Roberto Blake has recently been quoted in saying: ”While there may be saturation in a market, there’s not a saturation of “quality.” This could not be more timely for you if you’re wanting to market your web design business with videos and reels. And there may be no better example of this than my guest in this chat, Blaze Smith Blaze, who at a very young age, started getting clients immediately through Instagram and TikTok reels. Many of them with big brand CEO’s, founders and marketing directors. We get into his process from planning, to recording, to the proven strategies and blueprints he follows for all his videos which have not only brought in quality leads, but have also built up his social media following to tens of thousands in a matter of months. If you’re wondering how to stand out and get clients with reels, here ya go. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/374 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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373 - Offering a "Light Branding Package" with Jamie Starcevich 53:11

14天之前53:11

53:11

Ok web designer – tell me if this sounds familiar… You sign on a new client for a website project! But then, they send you their atrocious logo… Now what? Do you design the website based on their terrible logo/existing brand? Do you try to upsell an unexpected logo/brand package? Do you pause the website project and tell them to hire a new logo designer first? This is a very common challenge for web designers but there is a solution! Repeat guest and branding expert Jamie Starcevich has really dialed in a nifty solution for this situation which is, in short, to offer a “Light Branding Package.” In this chat, we get into all the details of how to offer it, what constraints to put on it, how much to charge for it and more! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/373 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
Meet Broc (the WDP™ bot) 12:30

18天之前12:30

12:30

Broc (named “Broccoli” by my daughter Annie) is our new Ai assistant in Web Designer Pro™ and it's available now as a part of your membership to Pro! ▶️ Watch the video walkthru of Broc here It'll help you find lessons, resources, posts, threads, members, past calls, etc. It pulls from strictly from Web Designer Pro™ source material so everything you’re getting is straight from Pro. And apart from using it to help you find resources, you can use it as your own “Josh Ai Coach” to ask it any questions about pricing, offers, scaling, etc! Join at WebDesignerPro.com to get instant access to Broc! Available on the Community and Coaching Tiers. P.S. If you're on the Courses Tier, you can upgrade here 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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372 - Rebounding from Losing $6k in MRR (in One Week) with Steve Schramm 1:05:25

21天之前1:05:25

1:05:25

They say business is like a roller coaster…ups and downs and highs and lows…and “they” couldn’t be more right. My guest in this chat, friend of the podcast, king of the Subscription Web Design model and founding member of Web Designer Pro Steve Schramm can also confirm. Recently, he shared a thoughtful, transparent and inspirational post in Pro about how he rebounded from a tough situation when he had over 6k+ in MRR drop within one week. At the same time, he also landed one of his biggest contracts to date…the emotional highs and lows of entrepreneurship truly are comical sometimes. But most importantly, we get into exactly WHAT he did when he had the week of 6k down and HOW he began to rebound quickly. Enjoy. Enjoy this chat and enjoy the ride of being a web design entrepreneur baby! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/372 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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35:15

My wife and I recently celebrated our 10 Year Anniversary 🎉 Here are 10 lessons I've learned in balancing marriage and entreprenership. To get my upcoming newsletter entry diving into these in more detail, sign up for my weekly email here 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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371 - Selling and Running a Maintenance Plan of 200+ Sites with Cami MacNamara 59:11

28天之前59:11

59:11

Web designers often have similar dreams… Build a sustainable, freedom-based, lifestyle business. Build a healthy, awesome client base. Grow Monthly Recurring Revenue month after month. Do it all while enjoying the journey. My guest in this podcast episode has achieved all of this and more which is why I’m excited to share my conversation with Web Designer Pro™ member Cami MacNamara who’s been a professional WordPress web designer since 2002 and has grown her maintenance plan to over 200 sites! We dive into mainly how she sells her maintenance plan and the automations she has in place to continue to run it at that level still as a happy solopreneur. We also get into how she has built her client base, gets referrals and her views on WordPress and where it is in the market today versus when she started using it over two decades ago. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/371 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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370 - Presenting with Confidence with Smart Passive Income’s Voiceover Guy John Melley 1:30:19

5 weeks之前1:30:19

1:30:19

If you’re nervous, anxious, jittery or just plain distraught before sales calls or meetings…you’re not alone. I honestly can’t believe this isn’t talked about more. After all – you pour your heart and soul into building awesome websites and refining your craft but in order to get paid for that hard work…you gotta sell! Luckily, there are many things you can do to build confidence and calm before a sales meeting. And that’s what we’re diving into today. I’m pumped to be joined by voiceover professional John Melley who – if you’ve listened to Pat Flynn’s “Smart Passive Income” podcast – you already know…he’s the guy who’s intro’d Pat and done his fun facts for years. Needless to say, I’ve been listening to John in this form for years. Always wondering…”Is that his real voice?” You’ll find that out in this wide-ranging convo about: Calming nerves before sales meetings How to speak and present clearly and confidently How to physically change your state if you’re nervous How to save your voice when you talk a lot Posture tips while working And a whole lot more. P.S. Be sure to check out his book The Voiceover Athlete (don’t worry, it’s for web designers too!) Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/370 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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369 - Following your Intuition in Business with Alyssa Williamson 1:02:21

6 weeks之前1:02:21

1:02:21

Trusting your gut…it usually pays off, maybe not on the books, but personally. But following your intuition is not always easy. Especially if sales are down, confidence is low, etc. You may have no idea where your intuition is leading you. So to help with this topic, I’m here to share my recent convo with business coach and mentor Alyssa Williamson who has some SOLID advice and principles for leading your business through intuition and following what works for you. As someone who faced burnout and learned the dangers of NOT following her intuition, Alyssa is a real-world example of how to live this first hand. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/369 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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Listen to my full interview with Chris Do ( ep 368 ) 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
368 - Pricing Your Design Services with Chris Do 57:50

7 weeks之前57:50

57:50

I teased about this recently on my social media and got a HUGE response which tells me…you’re pumped to see Chris Do on The Web Design Business Podcast and I’m pumped to share our full conversation with you! Chris is known for helping web designers charge their worth, price value over time, get higher-paying clients, how to negotiate during a sales call and how to price for the life you want to live and somehow, we covered all of that and more in our very fast hour together. Enjoy the full convo and head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368 P.S. Did you know? Web Designer Pro members got early access to this conversation, completely unedited – it’s just another reason to join WDP as you get access to the private Pro Podcast feed no matter what tier you’re on! Become a member today at webdesignerpro.com Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/368 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
(BONUS) How to Offer Paid Discovery with Shannon Mattern (audio training) 1:18:05

7 weeks之前1:18:05

1:18:05

This was a recent live guest expert training held in my community Web Designer Pro™ . To get all the resources mentioned, along with the links, slides and access to the extended Q&A session, you can get it as a member of Pro! In this training, Shannon Mattern covers how to offer paid discovery and more specifically, how and when to add it into your sales calls. If you’re interested in getting paid before you get paid, getting paid for your ideas and/or having a clear separation between free consult calls vs paid discovery/strategy sessions…this one is for you. If you’d like more guidance, scripts and a more “handheld” approach to offering paid discovery, Shannon has a full Paid Discovery Mastery Course ! Normally $500, only $297 for members of Pro AND for a limited time, you can get this same discount even if you're not yet a member of Pro! Use code coupon code PAIDDISCOVERYPRO at checkout. 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
367 - Building an Online Community (for Your Web Design Clients) with Carol Dunlop 1:04:51

8 weeks之前1:04:51

1:04:51

As a web designer, you may eventually get to a point (or maybe you’re there now) where you want to connect, support and continue to empower your clients in one place. One way to do that is by offering a customer membership or community. It’s a great way to build MRR, stay top of mind, create powerful customer relationships, partnerships, etc. I get it, as a web designer, you didn’t sign up to be a community builder BUT you might be sitting on a golden opportunity here so to dive into this subject, I’m excited to share a conversation I had with Carol Dunlop – a Web Designer Pro member and entrepreneur of over 30 years, recently on her podcast! While she interviews me in this one about online community building and about how to reignite HER customer marketing membership, everything we discuss can be implemented by you if you’re considering having a customer membership of your own. We dive into: How a little change in her maintenance plan massively increased her MRR almost instantly How to build an online customer community When to sell said community in the lifetime of a customer How to balance community building and service work How to price a customer community And much more. Big thanks for letting me repurpose this chat with you and to Carol for having me on her show! Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/367 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

1
366 - 50% Marketing - 50% Services with James Barnard 1:16:05

9 weeks之前1:16:05

1:16:05

Ever wondered how to have time to market your business while still having time to get design projects done? Well, there’s no magic formula and striking the balance between the two is tricky. But a great example of someone doing this well is my dude from down under, word-class logo designer James Barnard. James follows a simple 50/50 approach. Meaning 50% of his work is dedicated to marketing (social media, videos, speaking, interviews) and 50% is dedicated to service work (proposals, calls, logo designs, admin work, etc) It was awesome catching up with James to dig into this topic more which – speaking of 50% – is actually only 50% of this conversation. This turns into a coaching call about halfway through as we dig into James’ lead funnel and we pinpointed some very interesting challenges that I helped walk him through. I hope everything we covered together helps you and your lead funnel/bad-fit weeding out processes as well. P.S. I recently posted about the website audit I did for James following this call that you can check out here! It’ll be a great next step after hearing our convo. Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/366 🤖 Broc (the WDP™ bot) is live! Our new Ai assistance will help you find anything in Pro and even give you coaching based off Pro courses and source material. Available now on the community and coaching levels of Pro! Join today 👉 webdesignerpro.com and give Broc a go! P.S. If you're on the Courses Tier, upgrade here to get instant access to Broc!…

Web Design Business with Josh Hall

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365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd 1:05:23

10 weeks之前1:05:23