249. 4 Referral-Boosting Relationship Strategies for Wedding Pros

Weddings for Real

After 12 years as a wedding planner, I can say this with deep conviction. The number one way I built my business from unknown and scrappy to respected, referred and booked out year after year - was from referrals. These referrals were what allowed me to be able to hire team members, raise our rates and eventually sell my business last year so I could focus full time on education and support for wedding pros. When I sold, we were charging premium pricing, we had venue partnerships with a few high end venues in my market and we paid zero dollars a year for advertising.

I want to share some of my top strategies with you today to help you lean into this area in your own business.

Resources Mentioned:
Wedding MBA Bash Tuesday November 7th, 6PM-8PM, Renaissance Hotel Las Vegas
SusanSoutherlandWorkshops.com - Cashing in on Corporate Clients opens on November 30, 2023
ClarityCoworking.com - November 13th-15th 2023 - a high-value, pitch-free education and coworking experience crafted for dedicated wedding pros like you.

(05:30) Leaning into relationships with your current clients
(11:30) Leaning into relationships with vendors
(19:20) The case for corporate, with Susan Southerland
(32:45) Next level vendor relationship building
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Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.