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内容由James Cook and Where We Buy提供。所有播客内容(包括剧集、图形和播客描述)均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Cindy the Virtual Influencer - Where We Buy #287

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Manage episode 412666667 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容(包括剧集、图形和播客描述)均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Meet Cindy, a virtual spokesperson designed to forge stronger connections between shoppers and shopping centers. Cindy was created using AI tools, but isn't herself an AI. This episode explores the motivations behind Cindy's creation. The team behind Cindy delves into the challenges and successes of bringing a virtual influencer to life, emphasizing the potential of virtual influencers in building trust and authenticity. This conversation also touches on the technological and creative processes involved in designing Cindy's appearance and personality, aiming to reflect a broad appeal while maintaining a specific charm.

- Liz Glosson is Director of Account Management at The Dealey Group. - Ashlyn Booth is Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL. - Corbett Guest is President and Chief Strategy Officer at Imaginuity.

To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t=2468s

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill"

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

108集单集

Artwork
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Manage episode 412666667 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容(包括剧集、图形和播客描述)均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Meet Cindy, a virtual spokesperson designed to forge stronger connections between shoppers and shopping centers. Cindy was created using AI tools, but isn't herself an AI. This episode explores the motivations behind Cindy's creation. The team behind Cindy delves into the challenges and successes of bringing a virtual influencer to life, emphasizing the potential of virtual influencers in building trust and authenticity. This conversation also touches on the technological and creative processes involved in designing Cindy's appearance and personality, aiming to reflect a broad appeal while maintaining a specific charm.

- Liz Glosson is Director of Account Management at The Dealey Group. - Ashlyn Booth is Senior Vice President, Director of Strategy & Marketing for Retail Property Management at JLL. - Corbett Guest is President and Chief Strategy Officer at Imaginuity.

To see Cindy in action, watch a video version of this episode: https://www.youtube.com/watch?v=5d9qdoU9wJw&t=2468s

James Cook is the Director of Retail Research in the Americas for JLL.

Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill"

Email: jamesd.cook@jll.com

Watch our video show, Everything We Know About Retail: http://everythingweknow.show/

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

  continue reading

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