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内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Spend Z: Understanding Gen Z's Consumer Power - Where We Buy #311
Manage episode 444713071 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
108集单集
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Manage episode 444713071 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Marta Bowles from NielsenIQ discusses the spending behavior and characteristics of Generation Z. Marta reveals findings from the 'Spend Z' report, highlighting Gen Z's role as a significant spending demographic, their seamless approach to shopping across digital and physical channels, and the importance of brand authenticity for engaging this generation. With the growing importance of personalized and value-driven experiences, retailers are encouraged to align with the ethical and individualistic values of Gen Z to remain relevant.
James Cook is the director of retail research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
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