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内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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The Magic of Retailtainment - Where We Buy #313
Manage episode 446795694 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments
James Cook is the Director of Retail Research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
109集单集
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Manage episode 446795694 series 1449724
内容由James Cook and Where We Buy提供。所有播客内容（包括剧集、图形和播客描述）均由 James Cook and Where We Buy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Andrew Lainsbury is a seasoned retail marketing consultant and professor from the University of Minnesota's Carlson School of Management. He explores the concept of "retailtainment," merging retail with entertainment to create multi-sensory experiences that captivate customers, with examples from brands like Disney and Lush. He discusses the transformation of retail spaces, the importance of cultural insights, and the quality of Japanese convenience stores. Andrew emphasizes authentic customer engagement, balancing brand storytelling with genuine service, and using creative imagination to enhance retail environments
James Cook is the Director of Retail Research in the Americas for JLL.
Subscribe: Apple Podcasts | Spotify Listen: WhereWeBuy.show
Email: jamesd.cook@jll.com
Watch our video show, Everything We Know About Retail: http://everythingweknow.show/
Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061
Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.
109集单集
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