Ep 15 - Myth Busting Series Combined ( Myths. #1 to #4 )

Why Your Business Is Invisible Online

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/the-agile-brand-with-greg-kihlstromr">The Agile Brand with Greg Kihlström®</a></span>

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The Agile Brand with Greg Kihlström®

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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the industry's trends, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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In this myth-busting episode of Why Your Business is Invisible Online, the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing.

Show Notes

Myth 1: Email Marketing is Obsolete

Kelly debunks the myth with data on email ROI and real-life examples
John shares tips for creating engaging email sequences
Jim explains the value of nurturing leads through timely and relevant emails

Myth 2: More Traffic Equals More Success

John recounts a cautionary tale of bad traffic and website security
Kelly emphasizes the value of targeting the right audience
Jim explains segmentation and targeting as keys to generating meaningful traffic

Myth 3: Social Media Equals More Leads

John discusses how social media can generate leads when used strategically
Kelly stresses the risks of relying solely on social media and the importance of owned media
Jim highlights the importance of branding and long-term social strategies

Myth 4: Google Business Profiles Aren’t Important

John shares a success story about optimizing a blinds business’s Google Business Profile
Kelly explains GBP’s role in local SEO and digital storefronts
Jim discusses reviews and their critical role in local visibility

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Why Your Business Is Invisible Online