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EP. 9 The FOUND Framework : Part 5 - "D" - Data doesn't lie - but are you listening?
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Data doesn’t lie - but are you listening?
In this episode, John, Jim, and Kelly break down how data empowers online strategies. From understanding branded vs. non-branded keywords to analyzing user behaviour with tools like Hotjar, learn how actionable insights can boost your visibility and conversions."
Episode Highlights:
What is Data-Driven Strategy?
Key Performance Indicators (KPIs) like traffic, engagement, and conversion rates.
Why defining and measuring success upfront is critical.
Branded vs. Non-Branded Keywords
Case study: Weight-loss med spa optimized for generic terms like "Botox near me."
Strategies for creating content to capture non-branded search traffic.
Engaging Clients with Data
Balancing detailed insights with actionable results for clients focused on leads and revenue.
Optimizing Websites with Behavioural Data
Tools like Hotjar and Microsoft Clarity to analyze user interactions.
“Above-the-fold” design principles and CTA improvements boosting conversions.
Competitive Analysis for Strategic Planning
Demonstrating competitor performance and market gaps to potential clients.
Leveraging data to blend paid ads and SEO for a comprehensive strategy.
Key Strategies Discussed:
- Aligning content with customer search intent for non-branded keywords.
- Using behavioural analysis tools for actionable website improvements.
- Educating clients about the benefits of integrating paid and organic strategies.
Connect with Us!
- Website: Visit https://www.ruinvisibleonline.com/ for more episodes, resources, and contact information.
- LinkedIn: https://linkedin.com/company/ruinvisibleonline
#RUInvisibleOnline #SEO #DataDriven #DigitalMarketing #WebOptimization
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