Ep.10 The FOUND Framework (Complete Series): Your Roadmap to Online Visibility

Why Your Business Is Invisible Online

Episode Overview:

Join John, Jim, and Kelly as they unpack the FOUND Framework, your roadmap to online visibility. Learn how to optimize your website, craft original content, target the right audience, nurture leads, and leverage data to stay ahead in an ever-evolving digital landscape. Packed with case studies, expert insights, and actionable tips, this episode is your guide to standing out in the crowded online marketplace.

Episode Highlights:

1. The FOUND Framework:

• Fully Optimized: Insights into creating SEO-friendly websites that are technically sound and user-focused.
• Original Content: The importance of authentic, engaging content tailored to your audience.
• Understanding Your Audience: How to develop detailed buyer personas and use data to craft targeted strategies.
• Nurturing Leads: Techniques to engage and retain prospects over time.
• Data-Driven Strategy: Leveraging analytics to refine marketing efforts.

Stories and Case Studies:

• Jim’s challenges with a self-built website for a med spa and the power of SEO basics.
• Kelly’s content optimization journey with small businesses, showcasing the ROI of tailored storytelling.
• John’s ongoing work with a comprehensive pregnancy course, highlighting the need for persistence in nurturing leads.

Practical Tips for Optimization:

• Importance of naming images and optimizing metadata for search engines.
• Using tools like heatmaps to track user behaviour and enhance website navigation.
• Crafting content that aligns with Google’s evolving algorithms and AI platforms like ChatGPT and Perplexity.

Nurturing and Personalization:

• Why businesses must engage consistently with their audience—even before they're ready to buy.
• The value of segmentation and personalization in email marketing.

Key Topics:

• Introductions and the FOUND Framework overview.
• Fully Optimized: Building a solid SEO foundation.
• Case studies: From med spas to home services.
• Original Content: How authenticity drives visibility.
• Lifestyle photography and its impact on brand storytelling.
• Understanding Your Audience: Persona development and targeting.
• Platforms and demographics: Where your audience is hanging out.
• Nurturing Leads: Engagement strategies that build trust.
• Data-Driven Strategy: Using analytics for competitive advantage.

Connect with Us!

• Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information.
• LinkedIn: https://linkedin.com/company/ruinvisibleonline

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