Turning Passion into Purpose: How Aby Hawker is Transforming PR

Work It Like A Mum

What if you could turn your passion into a purpose-driven career? That's exactly what Aby, the entrepreneurial force behind Transmission PR, has achieved. With 25 years of experience in public relations, Aby's journey is an inspiring listen.
From developing high-profile campaigns for giants like British Airways to championing healthcare PR for transgender and non-binary communities, Aby brings a wealth of knowledge and commitment to her work. Tune in to hear her compelling story of launching her own business post-kids and gain insights into the evolving world of PR.
Tune in to Discover:

1. The Accidental Discovery: Learn about the serendipitous moment that sparked the birth of Transmission PR and how unexpected ideas can sometimes lead to our greatest achievements.
2. Power of PR: Discover why mastering the art of public relations is essential in today’s market and how it can transform your personal and company brand.
3. Championing Diversity: Hear about the proactive steps Aby's agency has taken to support the trans and non-binary communities, breaking down barriers and opening conversations.
4. Navigating Challenges: From handling public misconceptions to crisis management, discover the importance of PR in steering through the complexities of modern business landscapes.
5. Vision for the Future: Get an insider's look at Aby's aspirations and plans for the growth of Transmission PR, aiming to make a substantial societal impact.

Featured Quote: "Combining your skills with your passions and turning them into a lucrative career isn't just fulfilling—it's the essence of true success." — Aby Hawker

Why Listen? If you’re intrigued by how innovative thinking and effective communication can create a business that not only survives but thrives by making a real difference, this episode is for you. It’s more than just a conversation; tune in to think differently about your career and the impact you can make.

Subscribe to our show and tune in for a session full of insights, inspiration, and the inside scoop on transforming challenges into opportunities through the power of PR.
Show Links:
Connect with Aby Hawker on LinkedIn
Connect with your host, Elizabeth Willetts on LinkedIn
Visit the Transmission PR website

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章节

1. Turning Passion into Purpose: How Aby Hawker is Transforming PR (00:00:00)

2. Empowering Women (00:00:01)

3. PR and Communications Consultancy for Diversity (00:09:48)

4. Building Relationships and Managing Backlash (00:15:34)

5. Navigating Trans Issues in PR (00:21:04)

6. Utilizing AI in Communications Responsibly (00:31:24)

7. Networking and Empowerment in PR (00:36:58)