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A WICKED Marketing Formula
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Something HAS changed within me...we're breaking down the marketing of WICKED and Gladiator 2!
Today, we're discussing:
- WICKED vs. Gladiator II marketing strategies — what worked? And why?
- Instagram's new reset feature
- Sabrina Carpenter's Nonsense Christmas trailer
- Threads has seen 35 million new users in November (Axios)
- Black Friday ads go simple
- College Bowl season begins (RIP Pop-Tarts Mascot)
On today's WORK BREAK:
- A very WICKED Recap
- Gladiator II Recap
- The Silence of the Lambs Recap
- Yellowstone Recap
Episode Sources/Links:
- Box office numbers via FastCompany
- WICKED Collabs via Hollywood Reporter
- COLAssuem recap via Yahoo! Entertainment
- Gladiator 2's big ad buy via The New York Times
- Instagram reset feature news via Meta
- 35 million new Threads users via AXIOS
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