What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.
One of the most challenging and frustrating things about being a tech writer is managing screenshots in your product documentation. How many times have you needed to take complex screenshots of your product and meticulously marked them up with callouts only to be told that a field has changed and you need to do everything again? It’s so frustrating and demoralizing as a writer because it feels like wasted effort. What if there was a way to create screenshots that could withstand the rapid iterations of a product under development while still conveying valuable meaning to your readers. Today we’re joined by Anton Bollen from TechSmith who explains how we can do this using low-detail screenshots, aka simplified user interfaces, that let you focus your users' attention on just the bits of the interface that matter.
One of the most challenging and frustrating things about being a tech writer is managing screenshots in your product documentation. How many times have you needed to take complex screenshots of your product and meticulously marked them up with callouts only to be told that a field has changed and you need to do everything again? It’s so frustrating and demoralizing as a writer because it feels like wasted effort. What if there was a way to create screenshots that could withstand the rapid iterations of a product under development while still conveying valuable meaning to your readers. Today we’re joined by Anton Bollen from TechSmith who explains how we can do this using low-detail screenshots, aka simplified user interfaces, that let you focus your users' attention on just the bits of the interface that matter.
In this podcast, we discuss the newly released book Docs for Developers: An Engineer's Field Guide to Technical Writing with Jared Bhatti, staff technical writer at Google, and Zachary Sarah Corleissen, staff technical writer at Stripe (two of the co-authors). This book on writing documentation focuses on the end-to-end writing process (from audience analysis to drafting, editing, publishing, and more) and is written specifically with developers in mind. The authors use the scenario of documenting Corg.ly, an API that translates barks, as a common thread through each of the chapters.…
In this podcast, Fabrizio Ferri joins us for a discussion about adding both personal identity and personality to documentation. Why are the docs we write so often anonymous, and does that anonymity work against progress in our careers? Are tech writers, who are typically introverts, averse to publicity, or does our industry not allow for it? And if you want to be a "personality" in the tech communications world, what do you do? How do you add personality constructively to your work without disrupting corporate brand and consistency?…
One of the most challenging and frustrating things about being a tech writer is managing screenshots in your product documentation. How many times have you needed to take complex screenshots of your product and meticulously marked them up with callouts only to be told that a field has changed and you need to do everything again? It’s so frustrating and demoralizing as a writer because it feels like wasted effort. What if there was a way to create screenshots that could withstand the rapid iterations of a product under development while still conveying valuable meaning to your readers. Today we’re joined by Anton Bollen from TechSmith who explains how we can do this using low-detail screenshots, aka simplified user interfaces, that let you focus your users' attention on just the bits of the interface that matter.…
Many tech writers are familiar with using AsciiDoc for documentation, but did you know that you can also create fiction and non-fiction books with AsciiDoc, publishing to popular digital formats such as EPUB or PDF, along with HTML? In this episode of the Write the Docs podcast, we chat with Mehmed Pasic from Manning Publications about self-publishing, AsciiDoc, collaborative workflows between authors and editors, trends in book publishing, the most popular devices for consuming content, book versus video formats for technical content, and more.…
So many documentation websites rely on search as part of their information architecture. But what do you actually need to consider if you want to make your site search return answers for users in relevant, efficient ways? Join Peter Levan from Funnelback with regular guests Chris, Jared, and Tom for a talk all about making search work well on your site. Some of the questions discussed include: Why can't you just let Google do the searching and indexing for you? Do you need to pay big money to get a site search tool? How do you make your docs site talk robot ?…
In this episode, Juan Lara from Google joins us for a lively discussion about documentation templates. Documentation templates refer to established patterns we follow for common documentation types, such as quickstarts, how-to guides, concepts, tutorials, reference, troubleshooting, release notes, FAQs, or other information types that have similar, predictable patterns. Templates can be helpful in orienting new writers, but they can also help ensure consistency among larger groups of experienced writers too. Our discussion in this episode ranges from observations about when templates are right for users versus writers, and how templates fit into an overall content strategy and information architecture. Beyond templates, your user's goals and journeys will influence the shape of your help content.…
In this episode, we chat with Eric Holscher, co-founder of both Read the Docs and Write the Docs, about the recent Salary Survey that the WTD group conducted. This survey was launched in Fall 2019, and the results published were recently published. The salary survey covers details such as types of employment, job titles, roles, length of time in role, work location, annual salary, salary breakdowns by state, additional benefits, satisfaction, reasons for dissastisfaction, organization type, respondent demographics, and more. In addition to exploring the survey, we also chat about tips for working from home, especially given that both Eric and Chris have been working remotely for many years.…
Episode 28 is a recording of a Berlin WTD meetup focused on UX writing processes, live streamed on March 9, 2020 at the Humanitec in Berlin. The meetup featured two speakers. Natasha Sarana, UX Writer at FlixMobility, talks about her company's attempts to include UX Writing in their research routine. She shares the main challenges they faced so far and how they deal with them. The second speaker, Roger Sheen, information architect and freelance UX Writer, talks about how the UI copy process at Wire evolved as the product matured. He covers gathering and aligning copy from source code, moving it to dedicated strings files to facilitate version control and localization, and setting up collaboration workflows with developers and external partners.…
In episode 27 of the Write the Docs podcast, we're joined by Cynthia Ng and Amy Qualls from GitLab to talk about strategies for starting up docs in organizations where there aren't any other tech writers and where you're first on scene setting up shop. What are your first steps as a documentarian when there isn't anyone else, when processes, contacts, tools, and other systems aren't documented or described anywhere? When you're first on scene, docs might not even be your full-time job but rather a task that's on the side of your desk and which you have to bootstrap from ground zero.…
In episode 26, we talk with Alan Bowman about the technical writing forum on Reddit as well as the WTD Slack channel, comparing and contrasting the two spaces. Topics covered include pros and cons of anonymity on the internet, transparency around sensitive or taboo topics (e.g., salary, masters programs, feelings of overwhelm), age/experience demographics for both communities, balancing honesty with professionalism, responding to posts from overwhelmed tech writers, dealing with recurring topics, strategies for participating, and more.…
In episode 25, we talk with Andrew Head, Ph.D. Candidate in Computer Science at UC Berkeley, about his research on how developers use API documentation. Specifically, we focused on a recent article he co-authored titled When Not to Comment: Questions and Tradeoffs with API Documentation for C++ Projects . During the podcast, we chat about the following: where developers look for information, how developers manage information in Google’s unique billion-line code base, when it's appropriate to just let developers read the code directly versus creating documentation, what kind of information developers look for in API documentation, the relevance of document generators such as Doxygen, and more. Andrew also talked about some projects he's working on to build interactive tools for developers to share code expertise.…
In this episode, we're joined by the Write the Docs Australia initiator Swapnil Ogale. We talk about conference wind-downs and ramp-ups, highlights from the just-finished WTD Prague conference, speakers announced for upcoming Write the Docs Australia conference, the Good Docs Project, the tech writing scene in Australia, and more.…
In this episode, rather than the usual roundtable discussion, we provide a recording of a WTD Berlin presentation by Lucie Le Naour on how to write inclusive tech documentation. Inclusive documentation takes into account all users, regardless of their gender, culture, or abilities. It uses language that treats different types of people fairly and equally, acknowledging that the words you choose matter in the connotations and attitudes they convey. This presentation was recorded on August 19, 2019 in Berlin.…
In episode 22, Giles Gaskell from Squiz in Australia joins us to talk about managing multiple doc projects across Git repositories through Antora. Giles explains how to establish processes such that updating documentation becomes part of the definition of done, how to manage build process across multiple Gitlab repositories, strategies for distributing doc work across engineers through templates, how to scale workloads when you're the lone technical writer in the company, times when dogfooding your own product for docs makes sense and when it does not, pros and cons of Asciidoc versus Markdown, and more docs-as-code topics.…
In episode 21, Becky Todd from Atlassian joins us to talk about career growth, leadership, and mentoring. How do you move up to the next level at your company? Does upleveling require a management track, or there other ways to increase your leadership and influence? We also chat about mistakes we've made, what we've learned, ways to increase our influence and visibility both inside and outside corporate walls, why we sometimes back away from persuasion efforts, the balance between autonomy and micromanagement, mentoring strategies and opportunities, and other career-related topics within technical communication. We also look at the Season of Docs as an opportunity for getting involved in open source projects.…
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