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How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Content Disrupted: Bold Takes on Brand Marketing
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Content Disrupted: Bold Takes on Brand Marketing
Skyword
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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The Brand Marketing Podcast: Digital Marketing Insights & Startup Lessons
Amarpreet Singh from Brandlitic.com brings over a decade of digital marketing, entrepreneurship and product building experience in The Brand Marketing Podcast. In this podcast, he will be sharing his best strategies, tactics & lessons from his experience to help you gain an edge and be ahead of the curve with your entrepreneurial efforts. Get smarter at building brands with small knowledge capsules. Who's it for? Well, for anyone who's determined to GROW. The audience includes (but isn't lim ...
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The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design
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The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design
Tom Libelt: Lifestyle Entrepreneur, Small Business Consultant & SEO Expert
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Brand Breakfast - merk- & marketing podcast
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Brand Breakfast - merk- & marketing podcast
Brand Breakfast
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Brand Breakfast, dat is dé Nederlandstalige podcast over merken en marketing, door de merkexperts van Pavlov. Elke episode duiken we samen met onze gasten in onderwerpen die u helpen meer te halen uit uw merk.
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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Louis Grenier | Marketing & Branding
0309
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry bi ...
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
CvE - Marketing Consultancy
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Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
Brad Powell
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Business As Usual? No Thanks. Welcome to The Standout Business Show—the podcast for expert brands and elite service providers who want to rise above the noise, build authority, and attract premium clients. This season, we’re diving into the stories of top luxury home builders, architects, boutique law firms, and high-level consultants who’ve mastered the art of standing out. How do they position themselves as the go-to choice? What strategies actually work? And how can you do the same? I’m y ...
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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
I Hear Everything
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The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
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THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
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THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert
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The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams. We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of lea ...
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Marta Spirk - Singer & Speaking Coach
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Discover YOUR Empowered Voice to Inspire, Connect, and Expand Your Business! 🎙️ TOP .5% WOMEN ENTREPRENEUR BUSINESS + EMPOWERMENT PODCAST Are you ready to step out of the shadows and into the spotlight? Do you dream of sharing your story in a way that inspires others, builds your brand, and grows your business? This is the podcast for YOU! Join me, Marta Spirk, as we explore the transformative power of storytelling and speaking to elevate your visibility, credibility, and profitability. Thro ...
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Wellness Brand Social Media Marketing
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Wellness Brand Social Media Marketing
Social Styles Marketing
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Social Media Marketing, Content Creation + Wellness! Support this podcast: https://podcasters.spotify.com/pod/show/social-styles-marketing/support
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The Human Design Brand and Marketing Show
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The Human Design Brand and Marketing Show
Teresa Crifo
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This is the show for solopreneurs who want to step up their brand and maketing and eleveate their buisness through their own unique magic. My name is Teresa and discovering Human Design was a game changer for my business. Through my Generator 5/1 profile, I want to guide you to create your own business gowth and alignment. This podcast includes what I'm called to share from my own Human Design journey, inspirational insights, practial tips and special guest episodes. Ready to elevate your ow ...
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Brand Bots: AI Marketing Podcast
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Brand Bots: AI Marketing Podcast
Quantum Flow AI Solutions, LLC
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Step into the AI arena with Brand Bots, a new podcast that showcases the latest in AI from a marketing perspective. Featuring focused conversations with marketing experts, each episode synthesizes today's AI developments into actionable strategies that you and your teams can implement today. Guests include AI experts, developers, creators, and best-in-class marketers translating their own AI implementation strategies into easy-to-follow workflows. Whether you're starting out or scaling up, w ...
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Digital Marketing Podcast (SEO, SMO, PPC, Brand Reputation Management) by Mansi Rana
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Digital Marketing Podcast (SEO, SMO, PPC, Brand Reputation Management) by Mansi Rana
Mansi Rana
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Here are the digital marketing podcasts including SEO, SMO, PPC, Web Design, and development. Listeners get high-quality tips and tricks from here and they can put them into action to build strategies that will help improve their marketing efforts. Let's connect here: https://www.ezrankings.com/
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
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***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India
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The Naina Redhu Experience | Digital Marketing, Social Media, Online Brand Building in India
Naina Redhu
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The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
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Resonate Marketing Studios Podcast: Amplify Your Brand, Elevate Your Business
Welcome to the Resonate Marketing Podcast, where we bring you the tools, strategies, and inspiration to build a brand that captivates, connects, and converts. Produced by the experts at Resonate Marketing, a full-suite digital marketing agency near Peoria, IL, this podcast offers an insider’s look at the ever-evolving digital landscape. Our team specializes in Web Design, SEO, Paid Media Management, Social Media Marketing, Video Marketing, and more—and now, we’re sharing our expertise to hel ...
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
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Pivot to Prosperity: How to Build a Thriving Short-Term Rental Business with Madeleine Raiford-Holland
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Join us for an inspiring conversation with Madeleine Raiford-Holland as she shares her remarkable journey from a corporate career to becoming a thriving entrepreneur in the short-term rental industry. Initially on a path toward medical school, Madeleine’s career took an unexpected turn into government contracting, where she honed her management ski…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives…
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Content Disrupted: Bold Takes on Brand Marketing
What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Disco…
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Last week, BBDO, one of the world's most celebrated agencies, launched a new global positioning: Do Big Things. What's working well about it and what's not working so well about it? Here are my thoughts.由Vasanth
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Brand Breakfast - merk- & marketing podcast
In aflevering 73 zijn we helemaal terug van (een beetje per ongeluk) weggeweest en starten we 2025 met een episode vol actuele en minder actuele branding topics. Michaël en Stef verdiepen zich in de meerwaarde van een blue ocean strategy, onderzoeken of het loont om een categorie voor uw eigen merk te creëren en leggen de link met de 22 onwrikbare …
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an inspiring episode featuring Maria Castellucci Moore, a first-generation American, mother of four, and multifaceted entrepreneur. Maria shares her journey from growing up with immigrant parents from Italy to balancing her roles as a wine business owner and children's book author. Her parents' hard work and perseverance instilled in he…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an inspiring conversation with Alex Draper, founder and CEO of DX, as he shares his journey from being a school teacher in the UK to leading a transformative movement in the US. Listen in as Alex opens up about the personal experiences that shaped his values and led to the creation of DX, a company dedicated to eradicating workplace tox…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an insightful conversation with Stu McLaren, a seasoned expert in transforming businesses through recurring revenue memberships. Since 2008, Stu has been dedicated to helping entrepreneurs eliminate financial stress by establishing predictable income streams. Listen in as he shares invaluable insights from his new book, "Predictable Pro…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean mor…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us as we embark on a fascinating conversation with Jodi Jacobs, the CEO and founder of Market Start. Jodi shares her personal journey into the world of stock market investing, beginning with her childhood fascination with Disney stocks, influenced by her father. She offers invaluable insights into her motivation for launching Market Start duri…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
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In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 💞Introducing my NEW…
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One of the most common conundrums in AI is the ideal level of regulation. Are we regulating it sufficiently to prevent the well-documented risks of AI such as copyright violations, amplification of human biases, and the extreme scenario of an AI apocalypse? At the same time, are we ensuring that a quagmire of over-regulation doesn't strangle this n…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
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182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle
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Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a …
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an inspiring conversation with Heike Yates, a fitness entrepreneur and passionate advocate for women in midlife. Originally from Germany, Heike's journey is a testament to resilience and self-discovery, as she navigated through various stages of her life, from motherhood in her 20s to becoming an aerobics teacher and bodybuilder in her …
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
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In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
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85 - Navigating the Future of Retail Marketing JBPs: Balancing Collaboration and Complexity with Paul Stafford, Head of Retail Media at Superdrug
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Tune in to Time for A Reset "The retailers that will win are the ones that get their audience proposition right." - Paul Stafford, Head of Retail Media at Superdrug. The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Paul Frampton, Is live! Paul F…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience
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In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community…
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Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us as we embark on a captivating exploration of artificial intelligence with Genevieve Billette, the visionary co-founder of Mirabilis AI. Genevieve takes us through her extraordinary journey from the arts and humanities into the dynamic realm of AI, drawing fascinating parallels between her background as a playwright and the transformative po…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
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In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, take the train or practice safe sex. During a wide-ranging conversation with one of ad land’s brightest luminaries we cover biases from the ostrich ef…
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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…
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Content Disrupted: Bold Takes on Brand Marketing
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The AI Strategy Disconnect: The Mistakes Costing Brands Millions—And How to Win Instead with HumanX CEO Stefan Weitz
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Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between A…
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Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: …
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience
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Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…
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Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show Notes Connect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email /…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you'r…
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Join us for an exclusive interview with Stefan Ciancio, who reveals his incredible journey from mechanical engineering to successful online entrepreneurship. Stefan’s story is one of determination and innovation, as he evolved from selling autographs and e-books as a teenager to launching multiple digital businesses. His dedication to achieving fin…
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also e…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
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In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with all the artificial colourings removed) without damaging sales. That’s an impressive achievement, as often if you stress that a product has become hea…
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Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with c…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience
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Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an engaging conversation with Brandy Burch, CEO of Benefit Bay, as she shares her inspiring entrepreneurial journey and unexpected rise to leadership. After initially joining as VP of Operations, Brandy found herself stepping into the CEO role, navigating the challenges and opportunities that came with it. She candidly discusses balanci…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
36:16
In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’l…
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!
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Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
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84 - Harnessing the Power of Authenticity: Building Brands, Engaging Brand Ambassadors, and Fostering Community through Storytelling, with Jake Karls, Co-founder of Mid-Day Squares
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Tune in to Time for A Reset "The future of all marketing is going to be who is the best storyteller and who is the most authentic." - Jake Karls, Co-founder and Chief Rain Maker at Mid-Day Squares. The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy,Paul Frampto…
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Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants
If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post conten…
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THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales
Join us for an inspiring conversation with Diana Khan, a dynamic Maryland lawyer and entrepreneur who has masterfully balanced motherhood with managing a thriving business empire. Diana shares her incredible journey of building multiple successful businesses alongside her husband, including a law firm, a title company, a real estate brokerage, a pr…
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards…
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Content Disrupted: Bold Takes on Brand Marketing
Everyone’s talking about AI—why aren’t more teams actually using it to grow? In this episode, Conor Grennan, Chief AI Architect at NYU Stern School of Business and founder of AI Mindset, reveals how leaders can overcome the real barriers to AI adoption: mindset and behavior. Learn how to reimagine workflows, navigate resistance, and unlock growth o…
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ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show Notes Connect With: Nigel Thomas: Website // LinkedIn // Twitter The Rebrand Podcast: Email // Link…
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