Did you ever wonder why some ghostwriters take on ghostwriting work in the first place? I present a few reasons why I ghostwrite and what the differences are between a ghostwriter and a freelance writer.

Have you been invited to appear on a talk radio show? Radio spots can be valuable publicity/PR opportunities for thought leaders. If you've been invited to appear on a radio show, then there are a few things you should know to make the most of the opportunity. Watch to find out what they are. For more information, visit DSR Ghostwriting at DSRGhost…

When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buz…

A common question I get from a lot of prospects is "how do we work with you?" or "what's your process?" or "what's the process of working with a ghostwriter (or freelance writer)? In this video I wanted to provide some guidance about — per the title — what's typically involved in hiring and working with a freelance writer from screening through to …

What is thought leadership? How does it differ from content marketing? The answer in five minutes.

One of the main advantages of inbound marketing as opposed to outbound approaches is that the value of your content assets increases over time. In PR terms, a lot of the activity that we engage in is outbound - like cold pitching the media. But are there ways we could borrow from the inbound marketing playbook? Check out this video insight to learn…

In this webinar, thought leadership specialist Daniel Rosehill, founder of DSR Ghostwriting, will demystify thought leadership, explain what it is, why it’s different than content marketing, and how you can use both to good effect in your organization. This webinar will cover: • Thought leadership: what is it? • Thought leadership: key benefits • T…

Writing briefs are sets of written instructions that help direct freelance writers towards creating the best possible piece of writing for your needs. In episode 14 of the DSR Ghostwriting podcast, thought leadership freelance ghostwriter Daniel Rosehill explains the elements you should include every time you're briefing freelance content writers. …

Thought leadership and content marketing both generate a lot of excitement and interest among marketers, but a lot of producers (mistakenly) think that thought leadership is simply content marketing in executive clothing. This is not the case! In this episode of the DSR Ghostwriting Podcast, I run through my first article for Entrepreneur.com entit…

How much does freelancing writing cost? Is it better to hire a freelance writer who charges by the word, by the hour, or per finished project? I explain the pros and cons of each from both the writer's perspective and that of you — the client. I also explain why I quote according to project specification and touch on the various things that go into…

In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/…

In this episode, technology writer and reviewer Daniel Rosehill takes a look at what thought leadership is — and what it is not. Is thought leadership just a meaningless buzzword that self-promotional solopreneurs like to throw around on LinkedIn? How is thought leadership different to content marketing? And what about PR? Listen to this episode to…

Some key takeaways from Edelman and LinkedIn's B2B Thought Leadership Impact Study. TL;DR: decision-makers are receptive to valuable thought leadership content, it can realise commercial and reputational benefits for those producing it, but producers are not delivering enough value - or packaging their messages in the right format.…

A follow up to my recent Medium post. What can ghostwriters help you with? What can they not? Is ghostwriting ethical? Your questions answered.

In this episode I discuss sales prospecting tools, including Klenty and Woodpecker, and explain how they differ from CRMs. Also covered: GDPR and cold emailing.

The 3-2-1 rule of backups and some strategies to protect your local and cloud storage

Email is a vital tool in the arsenal of a freelancer or small business owner! Here are some useful things you might need to know about it if you're just getting set up. I go over: Gmail vs branded email What G-Suite (formerly Google Apps) does The default email system that typically comes packed with hosting subscriptions Catchalls, forwarders, and…

KPI dashboards aren't just for big businesses or call centers with hundreds of staring eyes. I explain what they are and why you should take the time to configure one for your freelance business. I go into: Leading vs lagging indicators Why you might want a KPI dashboard than a simple spreadsheet The different integrations that can be configured, f…

What are Customer Relationship Management (CRM) tools and why might you need one for your freelancing operation or small business? I discuss: What CRMs do The difference between self-hosted (and often open-source) CRMs and SaaS options The benefits of CRMs versus handling outreach from your inbox Marketing automation, workflows, and why you should …

Are you a freelancer or small business owner that needs to set up shop online? I outline the various web hosting options currently at your disposal, drawing on some recent research I did as a result of a (partially successful) Wordpress malware injection. Covered are: The easy WYSIWYG all-in-one builder solutions Shared hosting VPS hosting Reseller…

Living next to a construction site for ten months has made me think a lot about noise pollution and the role it plays in our work lives. After introducing myself, I provide some guidance on the product categories on the market to help you stay focused and productive on whatever you are working on. I cover In Ear Monitors (IEMs), Active Noise Cancel…