Leaderx with Kevin Smith on the future of branding

The LeaderX Podcast with Lucy Barkas

#MBA #Books #Arts #Business #Podcasting Education #Self-Improvement #Lucy Barkas #Leadership #GenX #Xennial #Teamwork #Culture #Performance #Value

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

4年之前 34:30

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Thanks to social media, we all operate in a global market place. It's busy. It's noisy. It's hard to stand out and be noticed. Kevin Smith, Co-Founder of SmashBrand, uses data to predict the success of a brand and packaging, so minimising the risk of investing in the future.
After launching and growing several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and
creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing.
SmashBrand prides itself on a unique, fully integrated approach that
combines analytical rigor and breakthrough creativity to identify opportunities that help brands deeply connect with consumers in retail environments, whether online or in-store.
Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.
Take the LeaderX quiz here https://3wh.uk.com/leaderx-scorecard/
GET IN TOUCH WITH KEVIN SMITH:
www.smashbrand.com
Kevin@smashbrand.com
Facebook.com/SmashBrand
LinkedIn smashkcs
Twitter @smashbrand
Instagram smashbrand_agency

85集单集

The LeaderX Podcast with Lucy Barkas

Leaderx with Kevin Smith on the future of branding

The LeaderX Podcast with Lucy Barkas

published 4年之前

MP3•单集首页

85集单集

#MBA #Books #Arts #Business #Podcasting Education #Self-Improvement #Lucy Barkas #Leadership #GenX #Xennial #Teamwork #Culture #Performance #Value

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The LeaderX Podcast with Lucy Barkas

1
LeaderX on difficult conversations with Andrea Newton 36:12

3 years之前36:12

36:12

If there is one topic that always comes up in Leadership Development Programme Planning it is difficult conversations, or lack of them. The ability to talk about the tough stuff is the fuel of high performance. Andrea Newton is a woman on a mission to get organisations talking about things that matter. Having had her own experience of rooting around at rock bottom, she encourages leaders to get comfortable with the uncomfortable and make sure they are having conversations that they need to have, whether about performance, attendance or even suicide ideation. To be effective as a leader in this day and age, Andrea believes that there are 7 Significant Conversations that we should all be having and her podcast Really Useful Conversations is a way of further encouraging that. https://confidentconversations.co.uk/stuff to grab the free downloads…

The LeaderX Podcast with Lucy Barkas

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Lucy Barkas reflects Restarting the team and getting back to basics 18:41

3 years之前18:41

18:41

In any leadership programme I do with teams, we do a levelling exercise. We get back to basics to discuss, what is the team for, who is on it and why does it matter? It doesn't matter whether it is a new team or one that has been around for ages. I recommend the restarting discussions at least one a year. It clears the decks, lets go of the past and get's all members to focus on the future. So here are my reflections on how to do it well.…

The LeaderX Podcast with Lucy Barkas

1
LeaderX 4 questions every team should know the answer to 42:12

3 years之前42:12

42:12

David Wheatley joins the LeaderX podcast to share his 4 questions which create the foundation of any great team. David works with leaders who are engaged in transitions to new roles, new scope or improved results. Originally from Leeds, England, David is a former Scotland Yard police officer. He is a graduate of Hendon Police Academy in London and an honors graduate of Lancaster University’s education program. He earned a master’s degree in organizational management and is a Senior Fellow at the University of Maryland’s School of Public Policy. David has twice delivered at the International Leadership Association conference. He is co-author of 50 DOs for Everyday Leadership Lessons Learned the Hard Way (So You Don’t Have To), now in its second edition, and What Great Teams Do Great: How Ordinary People Accomplish the Extraordinary. . Linkedin: https://www.linkedin.com/in/humanergy/ Website: https://humanergy.com/ Podcast: https://podcasts.apple.com/us/podcast/id1509787523 Book: https://www.amazon.co.uk/What-Great-Teams-Accomplish-Extraordinary-ebook/dp/B086H5HXKX/…

The LeaderX Podcast with Lucy Barkas

1
Lucy Barkas reflects on what I learned from my leadership mistakes 15:56

4 years之前15:56

15:56

Leadership is hard and you won't have all of the answers. I have made mistakes and learned from them. And yet I have been kind to myself. I have owned my mistakes and taken responsibility. When I am at my worst I try to control everything. When I am at my best I trust. I learned to lead by treating people like adults. Empowering and building trust.…

The LeaderX Podcast with Lucy Barkas

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LeaderX with Michael Anderson on Remote Leadership 36:41

4 years之前36:41

36:41

R. Michael Anderson, MBA, MA has a striking combination that creates truly impactful transformation in leaders – he has the real-life business success of founding, scaling and exiting three software companies, plus the educational background of a Masters Degree in Psychology. He has led remote teams for years and now shares his lessons in his book Remote Leadership, programmes and via his Facebook Group. It’s the reason that Stanford University brings him into work with their start-up ecosystem, PwC has him work with their high growth CEO’s, and companies like Microsoft, Salesforce, and Uber bring him to level up their managers and executives. Listen to his stories of success and failure and how he believes that great leader lead with humanity first. R Michael Anderson And LeaderX goes online so check out the new portal here Group membership 3WH courses - 3WH…

The LeaderX Podcast with Lucy Barkas

1
Lucy Barkas reflect on leading through crisis and authenticity 11:42

4 years之前11:42

11:42

Every guest inspires me. Jonathan Hemmus helped me realise just how transferable leadership skills are, whether in crisis, engagement, strategy or decision making. It got me thinking about how authentic my leadership is and how my saboteurs stop me from being myself.

The LeaderX Podcast with Lucy Barkas

1
LeaderX with Jonathan Hemus author of Crisis Proof 35:06

4 years之前35:06

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Mishandled crises can devastate businesses, lives and livelihoods. Business Book Awards winner Jonathan Hemus joins us to discuss why leaders fail in a crisis and the 3 core skills that will help them thrive. Crisis Proof will enable you to sleep peacefully at night, knowing your organisation is ready to protect its business and reputation, whatever the world may throw at it. http://insigniacrisis.com/ (1) Insignia - Crisis Management Training, Planning and Consultancy: Overview | LinkedIn…

The LeaderX Podcast with Lucy Barkas

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Lucy Barkas reflects on mental health 12:06

4 years之前12:06

12:06

My conversation with Rob Brady was enlightening. It moved me. So hear my reflections.

The LeaderX Podcast with Lucy Barkas

1
LeaderX with Rob Brady on Mental health and high performance 43:30

4 years之前43:30

43:30

Mental Health has become a hot topic over the past 12 months and long may the conversations continue. Roby Brady and I discuss his own experience with suicide and how he has used it as a his purpose and focus in developing himself, his team and a business. Alongside being an Elite Performance Coach at Iceberg Digital, offering smart solutions to real estate business owners, Rob Brady is the CEO of Fight Train Clothing CIC. A clothing brand, which all of their profits and fundraising is donated to the mental health community. Founded in 2016, following the loss of a best friend to suicide, who originally had the brand training people in martial arts, the sole purpose of the business now is to inspire others to become the best versions of themselves. He is a co author of a number 1 best selling business book, mentor and championing mental health everyday with inspirational words. Currently apart of a working group to help bring mental health awareness to the property industry. https://www.linkedin.com/in/rob-brady-eliteperformance/ https://www.instagram.com/the_inspirational_coach/ www.fighttrainclothing.co.uk https://linktr.ee/The_Inspirational_Coach…

The LeaderX Podcast with Lucy Barkas

1
Lucy Barkas reflects on Leadership wellbeing and coaching 13:49

4 years之前13:49

13:49

Talking to Mari Williams helped me to remember why I choose to work in Leadership Coaching. Listen to my reflections about why the work we do is so important. Find out how LeaderX you are LeaderX Scorecard - 3WH

The LeaderX Podcast with Lucy Barkas

1
LeaderX with Mari Williams - the Mind Architecht 33:44

4 years之前33:44

33:44

In this episode we talk leadership wellbeing, and leading authentically. Leadership is a hard role, as you take responsibility for the people who follow you. You can carry a huge weight on your shoulders, and many leaders have felt this over the last year. "I love the beauty of the work that we do, because it is almost like you just see people unfolding and you can see them come alive and actually make peace with themselves" Mari Williams, The Mind Architect is an award-winning Leadership Coach, Therapist and Mediator. She works with leaders to enable them to be happy and successful, both personally and professionally. Her ultimate wish is world peace, so she’s inspired to help others to develop to their best so they can create impact and leave legacy. She is a public speaker, a regular guest on BBC radio, and mentors on the EnterpriseTech STAR accelerator at the Cambridge University Judge Business School. Mari’s worked with hundreds of leaders, parents, and children over many years, and she believes that taking a holistic approach is the only way to feel good and be successful in life and leadership. On her podcast, ‘The Alternative Leader’, she interviews leaders from all industries about the personal and professional challenges they’ve been through so we can all learn from their lessons. Mari Williams, The Mind Architect, Coach and Cognitive Hypnotherapist (mari-williams.com)…

The LeaderX Podcast with Lucy Barkas

1
Leaderx with Aasia Baig and Jane Malyon 13:49

4 years之前13:49

13:49

One of the questions I kept revisiting with clients is "How can I keep my team engaged?" So I asked two great female business owners who help show appreciation through food hampers and gifts. Jane has coached on communication skills for 20 years, is a master practitioner of NLP, a TEDx speaker, an author of several books and a Guinness World Record holder! She runs The English Cream Tea Company and has been an entrepreneur for decades. Her business delivers teatime treats, hampers and gifts the world over. Aasia Baig is founder of Centenary Lounge, a chain of Art Deco Licensed Cafes and restaurants. Elegant yet contemporary, inspired by the décor of refreshment rooms in the heyday of Great Western Railway, Centenary Lounge is a stunning recreation of a 1930s Art Deco Bistro. www.janemalyon.co.uk jane@janemalyon.co.uk jane@englishcreamtea.com www.centenarylounge.com www.facebook.com/centenarylounge Twitter: @centenarylounge LinkedIn: Aasia Baig Instagram: @centenaryloungeuk…

The LeaderX Podcast with Lucy Barkas

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Lucy Barkas reflects on creating safety on team for innovation 12:51

4 years之前12:51

12:51

Take 10 minutes to explore how you can be an innovative leader and the space you creates for others innovation.

The LeaderX Podcast with Lucy Barkas

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LeaderX with Matti Hemmi on fearless innovation 37:39

4 years之前37:39

37:39

Today we understand why some companies are more innovative than others and what is they key block to innovation. Matti is the founder of inKNOWation and he has been consulting, training, coaching and mentoring since 2006. He has worked with 11 of Spain’s 35 top corporations as well as many European & American multinationals. In 1993 he became the MD of an engineering business, were together with his team they made it grow at 20% for twelve years, and 50% the following three (from5 to 15MEUR). He is the author of a viral video watched by more than 10 million people. He has published three books, one of which sold over 30.000 copies. And he is also a TEDx speaker. www.linkedin.com/in/mattihemmi www.twitter.com/Matti_Hemmi www.youtube.com/inKNOWation www.instagram.com/mattihemmi www.facebook.com/hemmimatti…

The LeaderX Podcast with Lucy Barkas

1
Lucy Barkas reflects on imposter syndrome 7:24

4 years之前7:24