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Episode 221: Behavioral Economics with Kristen Berman
Manage episode 301454062 series 1402029
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Irrational Labs — Kristen’s company
- Quicken by Intuit— one of Kristen’s previous projects
- Dan Ariely — Kristen’s co-founder
- Wikipedia’s List of Cognitive Biases
- The 3B Framework — designing for behavioral change
- Why we Do What We Do — a book by Edward Deci on motivation
- Burning Man — a famous festival
- Steady — a fintech app
- Optimism Bias — one of the cognitive biases
- Userlist — Jane’s tool, email marketing automation for SaaS
- Juul — an example of replacing a behavior instead of stopping it entirely
- Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
- Irrational Labs Newsletter — great resource on behavioral economics
- Predictably Irrational — a book by Dan Ariely
- Influence — a book by Robert Cialdini
- Follow Kristen on Twitter
Today’s Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
344集单集
Manage episode 301454062 series 1402029
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.
Download the MP3 audio file: right-click here and choose Save As.
Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.
Show Notes
- Irrational Labs — Kristen’s company
- Quicken by Intuit— one of Kristen’s previous projects
- Dan Ariely — Kristen’s co-founder
- Wikipedia’s List of Cognitive Biases
- The 3B Framework — designing for behavioral change
- Why we Do What We Do — a book by Edward Deci on motivation
- Burning Man — a famous festival
- Steady — a fintech app
- Optimism Bias — one of the cognitive biases
- Userlist — Jane’s tool, email marketing automation for SaaS
- Juul — an example of replacing a behavior instead of stopping it entirely
- Behavioral Economics Bootcamp — 20% off using promocode UIBREAKFAST
- Irrational Labs Newsletter — great resource on behavioral economics
- Predictably Irrational — a book by Dan Ariely
- Influence — a book by Robert Cialdini
- Follow Kristen on Twitter
Today’s Sponsor
This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
Interested in sponsoring an episode? Learn more here.
Leave a Review
Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
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