Giving Gen Z Customers What They Want: A Conversation With By.U The Venture podcast

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Giving Gen Z customers what they want: A conversation with by.U

3y ago 26:17

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内容由Leap by McKinsey提供。所有播客内容（包括剧集、图形和播客描述）均由 Leap by McKinsey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

… continue reading

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Giving Gen Z customers what they want: A conversation with by.U

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published 3y ago

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MP3•单集首页

内容由Leap by McKinsey提供。所有播客内容（包括剧集、图形和播客描述）均由 Leap by McKinsey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Read more >
Listen to the podcast (duration: 26:17) > In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information

… continue reading

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