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What It’s Like Designing Gatherings for the Largest Event Producer in the World
Manage episode 319810896 series 2895813
Hosts: David Adler, Lilian Shen Guest: Mo Husseini
Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with creative mastermind Mo Husseini, senior vice president of design at Freeman Company based in Portland, Ore. Husseini reveals how his design-led thinking helps him successfully manage the complex ecosystem at Freeman, the world’s largest event producer. He also divulges details on understanding the needs of audiences, employing segmentation and utilizing data in order to create smart strategies and execute events at the highest level.
100集单集
Manage episode 319810896 series 2895813
Hosts: David Adler, Lilian Shen Guest: Mo Husseini
Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with creative mastermind Mo Husseini, senior vice president of design at Freeman Company based in Portland, Ore. Husseini reveals how his design-led thinking helps him successfully manage the complex ecosystem at Freeman, the world’s largest event producer. He also divulges details on understanding the needs of audiences, employing segmentation and utilizing data in order to create smart strategies and execute events at the highest level.
100集单集
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