The PROPER Way to Advertise a Sale

Marketing Musings | Johnny Molson

Marketing Musings | Johnny Molson

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

3年之前 7:28

MP3•单集首页

Research from Les Binet and Peter Field:

https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/

Their book, The Long and the Short of it:

https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/

Mark Ritson article on price promotions:

https://www.marketingweek.com/ritson-era-price-promotions-over/

55集单集

#Marketing Musings

The PROPER Way to Advertise a Sale

published 3年之前

MP3•单集首页

Research from Les Binet and Peter Field:

https://ipa.co.uk/knowledge/ipa-blog/the-greatest-hits-of-binet-field/

Their book, The Long and the Short of it:

https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies/

Mark Ritson article on price promotions:

https://www.marketingweek.com/ritson-era-price-promotions-over/

55集单集

#Marketing Musings

所有剧集

1
Emotion in Advertising = Dollars in Biz 13:27

15 weeks之前13:27

13:27

A collection of interviews done this year with marketers from two continents. Each have shown how entertainment and emotion aren't just nice to have...it's something you must have in order for your ads to work harder. With commentary from: Roy H. Williams/Wizard of Ads Orlando Wood/System 1 Group Harry Beckwith/Author Matt Owens/System 1 Group Zach Atherton/Harmon Brothers…

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2024: The Year Digital Becomes "Traditional" 4:07

35 weeks之前4:07

4:07

Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems. Inside the Black Box, by Bob Hoffman: https://dl.bookfunnel.com/6kwmi0qlsq Sources for current click through rates: https://broadstreetads.com/successful-click-through-rate/ https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/ ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising…

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MYTH: Everyone Goes to Google First 3:49

39 weeks之前3:49

3:49

Sounds right...but you're wrong. Your brain is doing stuff when you don't even realize it's doing stuff.

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(Anti)Predictions in Marketing for 2024 5:04

1 year之前5:04

5:04

Remember when you predicted 5G would change all of humanity? You were wrong. Maybe we should get out of the "predicting" business.

1
The Myth of Marketing Specialists | Marketing Musings 4:43

1 year之前4:43

4:43

Always remember: Marketing ≠ Advertising. There are certainly those who specialize in graphic design, video, or digital. But we're talking Marketing. The strategy before the tactics. If you're just thinking "advertising," you're in trouble.

1
Sales Promotions are Like Fertilizer (Helpful & Dangerous) 4:33

2 years之前4:33

4:33

A little bit of fertilizer is ok. Doing some sales promotions is ok. Too much fertilizer and you'll fry your lawn. Too many promotions, and you'll fry your brand. Les Binet's comments on price promotions https://www.marketingweek.com/les-binet-price-promotions-recession/ Consumer behavior information from Michelle Klotz https://insidebe.com/articles/the-dangers-of-discounting/…

1
Why I Got Fired | Marketing Musings 5:51

2 years之前5:51

5:51

Sometimes success isn't what it seems. Read the Nielsen article on the importance of awareness: https://www.nielsen.com/insights/2021/when-it-comes-to-brand-building-awareness-is-critical/

1
The Unfortunate Branding of Camp LeJ---e 5:48

2 years之前5:48

5:48

I have a funny feeling Google Bots and spam filters are diverting articles about a certain Marine Corps base in North Carolina. Hence "Kamp Lah June" is written as Camp LeJ---e. Thanks. Sign up to attend The One Year Marketing Plan here: https://wizardacademy.org/product/2023-september-the-one-year-marketing-plan/…

1
The Fundamentals that Remain | Marketing Musings 6:51

2 years之前6:51

6:51

Source material from: Marketing Week | Mark Ritson on What Does and Doesn't Matter in Marketing Mark Ritson | On The Contrary | APG Strategy Conference 2018

1
Marketing Predictions for 2023 (?) 5:54

2 years之前5:54

5:54

If somebody tells you "everything" will change this year... they're probably wrong. Wait... they're most certainly wrong Links Forbes 2018 Marketing Predictions https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Research on generational groups from BBH Labs https://www.bbh-labs.com/puncturing-the-paradox-group-cohesion-and-the-generational-myth Gen X has way more money than Z https://www.ncr.com/blogs/generational-marketing-to-four-consumer-generations NBCNews prediction for 2018 https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/?sh=493cd46f4c91 Smart Speakers aren't making money https://www.popsci.com/technology/amazon-alexa-lose-money/ US Census data on retail purchases: https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf…

1
Fables are Better than Facts | Marketing Musings 5:49

2 years之前5:49

5:49

A list of facts about your business is a dull documentary Learn why fables are your secret weapon Referenced in this podcast, Jonathon Gotchall's article: https://www.fastcompany.com/1680581/why-storytelling-is-the-ultimate-weapon

1
But What About the Rest of Us? 4:37

2 years之前4:37

4:37

Most people don't need what you are selling right now. So, why are you ignoring them? LinkedIn research can be found here: https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

1
Tips for Businesses to Deal with Inflation 14:26

3 years之前14:26

14:26

Resources from this episode: Read Prof. Koenigsberg's article at HBR: https://hbr.org/2022/01/3-strategic-o... Meet Jamie Adamchuck from UE Coaching: https://uecoaching.com/ And frankly, they don't build 'em any better than Steve Rae: https://wizardofads.org/partner/steve... SHOW LESS

1
The Thing is Never the Thing 5:44

3 years之前5:44

5:44

...it's the thing IN the thing that makes it work. The media does not make the message work. The message makes the media work.

1
The PROPER Way to Advertise a Sale 7:28

3 years之前7:28