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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Dawson's Critique Interviews Creek Of The Week
Manage episode 339628654 series 2695313
内容由Dawson's Critique Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Dawson's Critique Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
We're back with our summer interview series and this week we're talking to the OGs of DC podcasting, Creek of the Week. We had such a great time talking with these guys, and if you haven't listened to their podcast, they do something so fun and different than what we do, we hope you'll take some time and listen to them and enjoy. What a treat! Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079
…
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159集单集
Manage episode 339628654 series 2695313
内容由Dawson's Critique Podcast提供。所有播客内容(包括剧集、图形和播客描述)均由 Dawson's Critique Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
We're back with our summer interview series and this week we're talking to the OGs of DC podcasting, Creek of the Week. We had such a great time talking with these guys, and if you haven't listened to their podcast, they do something so fun and different than what we do, we hope you'll take some time and listen to them and enjoy. What a treat! Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079
…
continue reading
159集单集
所有剧集
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Dawson's Critique: A Dawson's Creek Podcast
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Say goodnight, not goodbye. It's our last episode and we're musing on what this podcast has meant, what it means to do a podcast, how we feel about the show and about what we've all done here. Join us for the last time. Thank you to everyone who has been a part of this. Thank you to those who helped us make this, who wrote in and let us know opinions, to those of you who just listened. We can't thank you enough. Didn't we have a time?…
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Dawson's Critique: A Dawson's Creek Podcast
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And we're on to part II of our listener questions about the finale and the show in general. Join us as we answer all your questions before our big finale next week.
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Dawson's Critique: A Dawson's Creek Podcast
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It's part 1 of our finale wrap up and we're talking what we wish had happened, what we loved, and everything in between. This is the first of two episodes wrapping up the finale and series with listener questions and we'll do one last episodes where we talk about our thoughts about this podcast and this journey we went on, so you've got a few more weeks with us. Hope you're staying safe out there!…
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Dawson's Critique: A Dawson's Creek Podcast
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Part II of the finale is here. We're laughing, we're crying, we're listening to Sarah Mclachlan. This is a ride and a half and we love every second of it. Also, this is the finale recap episode of Dawson's Critique and we kind of can't believe that either. We'll be back with more wrap-up episodes, but this is the beginning of the end, y'all. Thanks for being with us. Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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We're finally here. It's part one of the finale and we're 5 years in the future...so, 2008. There's no financial crisis. No Obama election. Just these friends getting back together in Capeside to all come to Gail's wedding and to finally figure their shit out. We love this episode so much and we're diving into every single piece of it. Join us as we wrap up the series. Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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Wild Women Do and they don't regret it. We're wrapping up the Wild Women of Dawson's Creek. Who are they? What makes a Wild Woman? Who is the best? Who is the worst? Who are our favorites? Join us in wrapping up this show! Next week: The Finale.
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Dawson's Critique: A Dawson's Creek Podcast
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Hey y'all, We just wanted to check in with you and let you know that we're about to do finale recording. We've so enjoyed our summer series and we're thinking about how to wrap this podcast up. So join us as we discuss what this has meant to us to do and get info about when we're going to live watch the finale. Thanks for being on this ride with us!…
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Dawson's Critique: A Dawson's Creek Podcast
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We're back with our summer interview series and this time we're talking to Dawson's Darlings! Kim and Zazz are hilarious and best friends and you can feel the warmth they have with each other. It was just delightful to talk with them. Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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This week we are so thrilled to have Kathryn and Katie from Dawson's Weakly on the podcast. Y'all, we had a blast with them and just talked about everything DC. They have charm and charming British accents. Don't miss this one! Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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We're back with our summer interview series and today we've got our lovely British correspondent Hugh! We're talking about queer rep in Dawson's Creek, whether Emma's accent is worse than Dick Van Dyke's in Mary Poppins, and what Julia's opinions were about this show in college. Hugh knows all. Enjoy! We had a blast with this one. Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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We're back with our summer interview series and this week we're talking to the OGs of DC podcasting, Creek of the Week. We had such a great time talking with these guys, and if you haven't listened to their podcast, they do something so fun and different than what we do, we hope you'll take some time and listen to them and enjoy. What a treat! Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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This week we're talking to some of our favorite guys, Keith and Damon from Dawson Black! Check out this interview with them and check out their show.
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Dawson's Critique: A Dawson's Creek Podcast
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We've got a fun interview for you with our roommates from college. We're talking about our experience in young adulthood with Dawson's Creek as a backdrop, what the show meant to us and our friendship, and how people who aren't rewatching the show right now remember it! Join us on this deep dive in the 90s hit, Dawson's Creek!…
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Dawson's Critique: A Dawson's Creek Podcast
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We are wrapping up season 6, talking what was, what is, and what could have been. We're answering your questions and giving our thoughts. Join us! Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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Dawson's Critique: A Dawson's Creek Podcast
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It's the season finale of season 6, not to be confused with the series finale, and we're making yet another movie about Dawson's high school experience. There's things to love, things to hate, but mostly there's a lot of payoff that came without much buildup. Join us for this deep dive into the 90s teen drama Dawson's Creek! Thank you so much to Killya for our amazing theme song. Find them on Instagram @gofreakingcrazy Thank you to @camadeclub for our social media awesomeness. Thank you also to Andrew Bush, who helped guide us on how to do this from our houses. Find Erin on Instagram at @erin.hensley Find Julia on Twitter and Instagram @Pesty1079…
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