Developing an Account-Based Selling Strategy with Chet Lovegren

Outbound Sales Lift

内容由Tyler Lindley提供。所有播客内容（包括剧集、图形和播客描述）均由 Tyler Lindley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

2y ago 31:09

MP3•单集首页

#96: Chet Lovegren joins Outbound Sales Lift to discuss account-based selling — building a strategy, working with your customer success team, and developing your outbound messaging. Chet and Tyler explore sales strategies like Challenger and Gap Selling, and how no matter their strategy SDRs still need to do the work to educate and entertain prospects through their outreach.

Lastly, they dive into how SDR managers can coach reps in areas like accountability and time management to improve their overall account-based selling techniques.

EPISODE HIGHLIGHTS

0:57 Tips for developing an account-based sales strategy by building on your inbound function and working with your customer success team
5:42 The importance of good messaging in an outbound sales strategy, including a discussion of Challenger and Gap selling
12:55 How to coach reps to build relationships with prospects through teaching and messaging
18:12 Framing better questions in outbound messaging
23:12 Developing the process behind account-based sales — time management, accountability, and SDR managers modeling behaviors

112集单集