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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Kevin Walker, author, photographer, mountain leader and public speaker
Manage episode 352145298 series 3242010
内容由Mike Raine提供。所有播客内容(包括剧集、图形和播客描述)均由 Mike Raine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Kevin Walker, author, photographer, mountain leader and public speaker, perhaps best known for his range of mountain and moorland navigation books and courses which he runs from Crickhowell, in the Brecon Beacons.
68集单集
Manage episode 352145298 series 3242010
内容由Mike Raine提供。所有播客内容(包括剧集、图形和播客描述)均由 Mike Raine 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Kevin Walker, author, photographer, mountain leader and public speaker, perhaps best known for his range of mountain and moorland navigation books and courses which he runs from Crickhowell, in the Brecon Beacons.
68集单集
所有剧集
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Outdoor Lives by Mike Raine
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Dan Raven-Ellison describes himself as a guerrilla geographer and creative explorer. He is the Founder and CEO of Slow Ways, a groundbreaking initiative to create a national walking network that connects all of Britain’s towns, cities, and National Parks. Check out Slow Ways and see how you can contribute: https://beta.slowways.org/ . The movement needs support in reviewing mountain routes. Could you incorporate Slow Ways into the routes you plan? Sign up for emails and follow them on social media to stay updated. In this conversation, we also talk about walking with a mind-reading device on your head, City National Parks, and safe roadside walking. It was a fascinating discussion that could have gone on much longer!…
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Outdoor Lives by Mike Raine
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Tim Jepson is best known for working the Bangor University Outdoor Education PGCE. In that role he trained over 600 teachers of Outdoor Education and as such he holds a special affection in the outdoor world. He also worked at Plas y Brenin and more recently has been very involved with the BMC. We talk about how Tim got into the outdoors, the career he’s had and what he’s up to now. We finish with a conversation around sound advice for the developing outdoor leaders and some environmental considerations. This was a lovely, relaxed conversation with a master of the outdoors.…
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Outdoor Lives by Mike Raine
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Mehemet Karatay is a Mountaineering and Climbing Instructor, Winter Mountain Leader and Orienteering coach based in the Cairngorms. He is part of the Mountain Weather Information Service (MWIS) team and has a doctorate in Glaciology. Mehmet reveals the origins of his name, how he came to be a walker, climber and instructor in Scotland. We also talk about glaciology and forecasting for MWIS.…
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Outdoor Lives by Mike Raine
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What do you really know about upland farming? Given the farming protests going on currently I think it's really important to talk to real farmers about the issues affecting them. Listen to this podcast with Celyn from 2021 then come and meet her in person on the farm in June to find out more... https://www.mikeraine.co.uk/event-details/up-on-the-farm…
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Outdoor Lives by Mike Raine
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I can’t believe it’s four years since we interviewed Teleri Fielden on the Outdoor Lives Podcast. This episode was recorded in 2020 just after the Corona virus has swept through the nation. You can actually come and meet Teleri this summer on our Down on the Farm Workshop. Come and find out more about the realities of farming, in particular nature friendly farming. Teleri has sheep and beef cattle on the land. She grazes the cattle on the hill in summer and seeing them up there is fabulous. She has been on her own farm for four years and is now married with a baby, so she’s busy! Come and see how she’s getting on four years on……
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Outdoor Lives by Mike Raine
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Dr Flitcroft is responsible for managing the BMC's relationship with the Government and other countryside and recreational organisations. She is often to be found lobbying hard for the rights of hill walkers, climbers and mountaineers. She leads the BMC on policy and legislation issues affecting the cliff and mountain environment and is responsible for replying to numerous consultation documents in England and Wales. She was once a champion athlete and has, by her own admission, spent far too much time in the wilderness. Her PhD is about peat bogs.…
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Outdoor Lives by Mike Raine
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Esther does a lot of rock climbing work from beginners to coaching for progression. She works on Mountain training Courses, she is Director of the Women’s Climbing Symposium and, with a Post Graduate Qualification in Environmental Education, she works with the Field Studies Council too. We talk about but her pathway to success, the Women’s Climbing Symposium and some good advice for others progressing through the Mountain Training schemes…
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Outdoor Lives by Mike Raine
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A big chat about land management, particularly in the uplands. And what changes to the way we support farmers could mean for the hills.
Lou runs Freedoms Outdoors based her in Eryri National Park. She, with her partner john, also run an accommodation base called Capel Tanrallt. In the podcast we find out how Lou got into the outdoors and the incredible range of pursuits in which she has, and does, take part. Lou has become known as one of the largest providers of ML training and assessment, running courses monthly through most of the year. She recognises how lucky she has been in her career with supportive people around her and time to engage in a whole manner of outdoor activities. She is keen to help those who don’t have quite so much time. Lou is particularly supportive of those who might not live near the mountains and have other commitments to manage when gaining their skills and working towards qualifications.…
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Outdoor Lives by Mike Raine
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Iago is managing upland peat restoration on the National Trust Ysbyty Ifan estate here in Eryri National Park. He helps to understand why peat and blanket bogs are incredibly important and how they are trying to enhance the status quo.
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Outdoor Lives by Mike Raine
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Gus Routledge is a Scottish ecologist with a particular interest in bryophytes, though he also puts a good case for grasses and sedges. He operates in the uplands, where he has found several very rare plants. In this podcast he discusses with Nathan what he does and the projects in which he is involved. Take a look at his inspiring posts on Instagram @pinkfootedgus…
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Outdoor Lives by Mike Raine
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Darren Johnson is a Midlands based Mountain Leader who is currently the Chair of the BMC Midlands committee. Darren has a lifetime of diverse experience and a passion for bringing people together, he brings more to the outdoors than a love for adventure. Over the years, he’s built a multi-faceted career, spanning local government management, social services, and business ownership, which has given him a unique perspective on fostering resilience and connection. Darren runs a mental health charity which offers counselling and psychotherapy. Darren is keen to create spaces—whether in the wild or in conversation—where people feel understood and supported.…
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Outdoor Lives by Mike Raine
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1 Hazel Moran of the Martin Moran Foundation talks to Dr. Nathan Chrismas for the Outdoor Lives Podca 40:29
Helen Moran of the Martin Moran Foundation talks to Dr. Nathan Chrismas for the Outdoor Lives Podcast The https://www.martinmoranfoundation.co.uk/ aims to inspire people through the power of mountain adventure, climbing and community in wild places. To elevate the lives of young people through purpose, passion and powerful experiences in the mountains and to remove barriers for young people who want to explore the beauty, freedom and value of our natural world. Find how Martin’s son and daughter are leading the work of the foundation…
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Outdoor Lives by Mike Raine
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Lou, from Devon, is now living and working in the French Alps as a Mountain Guide. She talks through gaining her Mountain Training Qualifications and then becoming a Guide. She tells us what it's like to work as a Guide. She now lives in Chamonix with her Mountain Guide husband and they are expecting their first child, which is always a challenge for self-employed people. We do, of course, touch on the added challenges a female climber has living the life of an instructor and Guide.…
Mia and Caroline are Dilyn Nature/Guided by Nature and they run the excellent Practical Mental Health Skills Workshop for Outdoor Leaders. I wanted to find out more about them, what they do and how they do it. We talk about each one of their personal journeys to form Guided by Nature/Dilyn Nature. We discover the range of work they do and more about future CPD plans. We finish with some free top tips! Take a look at their offering at www.guidedbynature.cymru…
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