In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What an incredible conversation we had with our friend Melvin Bray, author of the 12 Steps Truth and Transformation Model, and co-catalyzer of a group of black men walking through the steps together and healing from patriarchy in community. We could have talked all day but this episode is packed with so many gems of wisdom and deep challenges for all of us. More on Melvin's work at collabyrinthconsulting.com. He also refers to the work of relationaluprising.org--check them out!
What an incredible conversation we had with our friend Melvin Bray, author of the 12 Steps Truth and Transformation Model, and co-catalyzer of a group of black men walking through the steps together and healing from patriarchy in community. We could have talked all day but this episode is packed with so many gems of wisdom and deep challenges for all of us. More on Melvin's work at collabyrinthconsulting.com. He also refers to the work of relationaluprising.org--check them out!
We've been wanting to have this conversation for while, and we finally did it! Our friend Hannah Wong, a college professor and leader who is passionate about learning, human development, and things of the soul helped us engage with the realities of AI and how it's changing our minds and our culture in powerful and scary ways.…
We feel so grateful to get to play with kindreds and gather some extra goodness in the middle of so much hard! We loved hanging out with John Pavlovitz, writer, activist, storyteller, and friend for a little bit this week. He helped us remember how important it is to stay human in a dehumanizing world. It's a gift to be alongside long-term advocates who keep saying stuff that needs to be said and dream for a better more equitable world despite so many obstacles. You can find all of John's work at johnpavlovitz.com.…
Oh, grief! It's a part of life, yet most of us have a very complicated relationship with it. This conversation is about metabolizing grief, learning to integrate it into the human experience alongside others who are trying to be honest about it, too.
We love the Enneagram, and in this episode we thought it would be fun to process what different Enneagram types might be feeling and experiencing in these wild times and offer some possible practices for support and resourcing. We had fun, and the truth is, no matter our type, there's always something we can learn and draw from.…
We loved our conversation with Hugh Hollowell, writer, advocate, seeker of beauty, and pastor of Open Door Mennonite Church in Jackson Mississippi. It's exactly the kind of reminders we need right now in what he calls "The Circumstances" the US finds itself in. Learn more about his work in the world at hughhollowell.org and gather some beauty and hope today.…
Beyond all the basic talking about left brain being logical and the right brain being creative is an expansive body of work that can help us also better understand what's happening not only in our own stories and experience but also in the wider one that's imploding right now. In this episode we process some of the ideas in the neuroscience book (600 pages!) by Ian McGilchrist called The Master and His Emissary and how we might be able to integrate some of the simplest ideas into our real lives and practices.…
It's been a rough week in the USA and even though we pretty much say that every week we record, this past week has been extra bad with assassinations, school shootings, and social media awful. This episode we share what we needed most this morning--getting back to basic skills and guiding principles that will help us survive these really rough times. We felt better when we finished and hope you do, too.…
We’re back! We always take a break in the Summer and re-group, decide if we’re going to keep on keeping on or not, and in these wild times, the answer is YES! This space helps us and we hope it helps anyone listening in whatever ways are needed. This episode is just a look-back at the Summer and what’s sustaining us right now. Looking forward to the season ahead!…
It’s a wrap, friends! We had a great run of guests and topics from February-May centered on resourcing during these extra tumultuous times, and now it’s time for a Summer break! We loved looking back at our conversations and amazing friends who offered their time and wisdom to be part of Soul + Practice. We love having out with you each week and will look forward to being back in the Fall. Meanwhile, take good care of yourselves this Summer and know we’re with you in the human-ing in these hard times.…
Julie-Anne Malette-Mauno is a French Canadian settler living on Treaty 9 territory in Northeastern Ontario, Canada with her family. She has 7 children. She writes poetry and her love for the boreal forest is reflected in her writing. She is a Registered Social Worker and is working as a therapist and researcher. Her work centers on perinatal mental health and wellbeing, and grief and loss. She is committed to her evolving decolonial practice and her calling to embody midwifery paradigms in her work and life. Though she is not working as a clinical midwife, she carries that calling into her poetry, social work practice, life, and relationships.…
The Subversive Soul: The Gentle Revolution Every Soul Needs—Phyllis’ new book-- is coming out July 22nd! In this episode we process some of the key ideas in the book and are reminded on why soul and practice go together so well. Published by Quoir Publishing, this book is going to help so many discover, honor, and live into what’s already in us. More at phyllismathis.com…
It’s always fun to learn from new friends and realize how connected we all are in different ways. David Artman is a retired minister, author, podcaster, and a leading voice in Christian Universalism over the years. With the rise of this 2.0 administration, he’s sharing more about the dangerous reality we’re living in as we slide toward fascism, with evangelicals locked in on this kind of leadership. We left our conversation grateful for his courage and committed to building relationships with kindreds that remind us of our values. More on David’s work at davidartman.net.…
Oh, we needed this! Spending time with Dr. Lisa Pettit--who has been a student of Thich Nhat Hanh for 20+ years and is a kindred and community leader in the Compassionate Dharma Cloud Monastery in Morrison, Colorado,—is always so good for our souls. There are countless beautiful gems in this episode to draw back on, along with tangible ways to keep practicing human-ing both personally and together. Soak it in! More on Compassionate Dharma Cloud Monastery at compassionatedharmacloudmonastery.org.…
In this episode, Kathy’s awesome husband, Jose joins us to share a little bit about his life as a pilot, military lawyer, and pro-bono attorney at a legal aid clinic during these wild times—what helps, what’s hard, and the power of seeking joy (and McDonalds). We had fun in the middle of so much hard. More about the incredible work of the Justice and Mercy Legal Aid Center at jamlac.org.…
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