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Dwayne Hogan on Content Briefs and Creating Helpful Content
Manage episode 413074491 series 3484010
内容由ContainIQ, Inc. d/b/a Positional and Nate Matherson提供。所有播客内容（包括剧集、图形和播客描述）均由 ContainIQ, Inc. d/b/a Positional and Nate Matherson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne unpack the intricacies of content briefs and SEO strategies, including the complexities of Google's algorithm updates and the push toward generating genuinely helpful content. Dwayne shares his unique perspective on what makes content genuinely beneficial, stressing the importance of real-life examples and genuine expertise over superficial information. Dwayne outlines the steps he takes to craft a content brief that's not only efficient but packed with value, aimed at resonating well with both Google's algorithms and real-world users. The discussion goes beyond the basics, exploring the nuances of user engagement and the tactical use of AI in content creation, reflecting Dwayne's forward-thinking approach to SEO and content strategy. Rounding out the episode, Dwayne and Nate discuss the current trends and future directions of SEO, including the relevance of user engagement metrics and the practical use of AI in crafting content that stands out. Closing the episode is our popular lightning round of questions!
Learn More About Dwayne Hogan
LinkedIn: https://www.linkedin.com/in/dwaynehogan/
Twitter: https://twitter.com/dwaynehogan
SEOCopilot: https://seocopilot.io/
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