The Secrets To Discovering The Million Dollar Book To Your Business Garlic Marketing Show podcast

31:09

Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable. Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes. If you’re even thinking about selling your agency, you need to start setting it up NOW. What You’ll Learn: The truth about selling a digital agency What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble) How much should agency owners actually pay themselves? (Most get this wrong) The #1 component to scaling an agency’s profit for exit Why founder-led sales are a trap (and what to do instead) How to price your agency services (hourly rates vs. value-based pricing) The biggest growth mistake agencies make before selling How to find a fun AND profitable niche Connect with Jonathan Baker: Website - https://punctuation.com/ Linkedin - https://www.linkedin.com/in/jonathandavidbaker/ M&A Guidance - https://punctuation.com/garlic/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth 59:57

10天之前59:57

59:57

Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from? In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities. If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com. What You’ll Learn: Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling How to Track Customer Journeys Across Facebook, Google, YouTube, and Email Why Most Black Friday and Holiday Campaigns Fail How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads Connect with Ralph Burns: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/ralphburns/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Boost Sales and Streamline Operations with CRM Strategies from Nelson de Miranda 24:10

12天之前24:10

24:10

What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey. Here’s what you’ll learn in this episode: How Method.me integrates sales and accounting for efficiency Real-life success stories of businesses transforming with CRMs Practical steps to start building the perfect CRM strategy for your business The overlooked power of follow-ups in scaling sales and profit Connect with Guest: Linkedin - https://www.linkedin.com/in/nelsondemiranda/ Method.me - https://www.method.me/ Worksheet - https://grow.method.me/garlicmarketing/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Corey Quinn on Scaling an Agency from $20M to $150M with Outbound Sales and Niche Specialization 46:18

6 weeks之前46:18

46:18

Struggling with founder-led sales? Wondering how to scale your agency sustainably? Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies. If you’re ready to scale your agency, you don’t want to miss this! 🚀 What You’ll Learn: How to Connect Sales And Marketing How to Learn Why People DON'T Choose Your Agency The Keys to Growing an Agency from $20 Million to $150 Million #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure The Importance of Not Depending on Inbound Lead Referral Connect with Corey Quinn: Website - https://www.coreyquinn.com/ Linkedin - https://www.linkedin.com/in/coreyquinn/ Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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How Tier 11 Helped Condition 1 Double Revenue with Creative Ad Strategies and Data-Driven Marketing 31:47

8 weeks之前31:47

31:47

Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue. Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing. Here’s what’s covered in this episode: The key to cleaning up underperforming ad accounts for rapid results. How strategic collaboration can make or break campaigns. Why businesses need a holistic view of paid ads, CRO, and creative strategies. Connect with Romina: Website - https://www.tiereleven.com/ Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Build a Business That Supports Your Life with Jason Wojo's Vision Strategies 33:34

9 weeks之前33:34

33:34

Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life. Here’s what you’ll discover in this episode: The surprising cost of a lack of vision in business and life. How a real estate investor doubled her income while cutting work hours in half. The three questions every entrepreneur must answer for clarity and success. Strategies to create a purpose-driven business that thrives without sacrificing freedom. Connect with Jason Wojo: Website - https://lifeonaire.com/ Linkedin - https://www.linkedin.com/in/jasonwojo/ Facebook - https://www.facebook.com/drjasonwojo/ Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Building Virtual Car Commercials with CGI and AI and How Faruk Heplevent and The Scope Are Changing the Game 28:23

10 weeks之前28:23

28:23

Ever wondered how car commercials can look so real without ever hitting the road? In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs. Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business! What You’ll Learn: Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots Protect Secret Car Designs with CGI and AI Technology Save Millions by Replacing Handmade Prototypes with Digital Models Create Stunningly Realistic Environments Without Stepping Outside AI-Driven Creativity Makes Production Faster and More Efficient How Virtual Cities Are Reshaping the Future of Automotive Marketing Connect with Faruk: Website - https://thescope.studio/ Linkedin - https://www.linkedin.com/in/farukheplevent/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Elliot Connie on How Better Questions Drive Personal and Business Growth 31:50

14 weeks之前31:50

31:50

Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions. In this conversation, Elliot shares: The importance of focusing on one person when creating content. How to make questions actionable and transformative. The surprising power of gratitude in building an audience. Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future . Connect with Elliot Connie: Website - https://elliottconnie.com/ Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/ Instagram - https://www.instagram.com/elliottspeaks/ Books - https://elliottconnie.com/books/ Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant 39:45

15 weeks之前39:45

39:45

George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are. We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing. What You’ll Learn: Avoiding the “Zone of Doubt” in Customer Relationships How to Prevent “Drowning the Journey” with Too Much Information Building Emotional Safety to Strengthen Customer Trust Why Customers Need Evidence Before They Commit Create Your Ideal Customer Through Exceptional Experience Social Media Is a Party—Build Relationships, Not Just Sales Leadership and Consistency: Reinforcing Core Messages That Stick The Cardinal Sin of Marketing: Getting Attention Without Engagement Why Scaling Success Depends on Retaining Relationships Connect with George Bryant: Website - https://mindofgeorge.com/ Facebook - https://www.facebook.com/groups/georgebryant Instagram - https://www.instagram.com/itsgeorgebryant/ YouTube - https://www.youtube.com/@Itsgeorgebryant Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey 29:03

22 weeks之前29:03

29:03

Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities. Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales. This episode is packed with insights that could change the way you think about growing your business. Don’t miss it! What You’ll Learn: Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth Connect with Todd Taskey: Website Linkedin Podcast Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Matthew Kimberley's Book Yourself Solid for Coaches 37:58

23 weeks之前37:58

37:58

Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business. From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals. Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm! What You’ll Learn: Ditch the Funnel and Build Trust for High-Ticket Clients Select Only the Clients Who Energize You with a Red Velvet Rope Policy Why Marketing Should Be the Last Step in Your Business Strategy Systematize Your Success with a Proven Method for Booking Clients Make Offers That Match the Trust You've Earned with Clients Leverage Relationship Capital to Grow Your Coaching Business Connect with Matthew Kimberley: Website Linkedin Delightful Business Instagram Book: Book Yourself Solid Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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YouTube Ads Best Practices and Future Trends with Jake Larsen 29:46

26 weeks之前29:46

29:46

YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message. Learn what’s working and how to optimize your campaigns for better results. What You’ll Learn: How to Achieve a 3X ROAS with YouTube Ads Why YouTube Ads Are Perfect for Low Ticket Offers The Four Reasons YouTube Ads Fail: Are You Making These Mistakes? How to Use AI to Cut Your Video Ad Creation Time in Half Advertising Is Gasoline: Make Sure Your Funnel Is Ready Organic YouTube and Ads: How They Work Together for Maximum Results The Power of Testing: Find Out What’s Really Working in Your Ads Why Lead Quality Beats Quantity in YouTube Ad Campaigns The Two Most Important Parts of a YouTube Ad Use Multiple Hooks in Your Ads to Boost Performance Connect with Jake Larsen: Website Linkedin YouTube Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Ditch the Sales Calls and Double Your Profits with Jk Molina 34:07

28 weeks之前34:07

34:07

Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit. Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise. Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day. P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance! What You’ll Learn: How to Attract High-Value Clients with "Whale bBait" Content The Difference Between Value-Based and Insight-Based Content How to Create An "Offer Shell" and Provide Tiered Access to Yourself JK's Journey to $100K/month Profit in 3 Hours a Day Connect with JK Molina: Website Twitter Instagram Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise 45:03

31 weeks之前45:03

45:03

Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent. He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team. Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧 What You’ll Learn: Doubling or Tripling Your Business Value When to Start Building Your Sales Process Is it Marketing or Sales That's Underperforming? What Kind of Salesperson Should You Hire, and When? Connect with Nicholas Loise: Website Linkedin Email Address Resources: Connect with Ian Download a Tackle Box! Supercharge your marketing and grow your business with video case stories today! Book a Discovery Call Today with Our Experts Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.…

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Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium 30:50

32 weeks之前30:50