Fitness Business School - 588 - Lessons I Learned from My First Business

The Fitness Business School with Pat Rigsby

In this episode, Pat shares valuable lessons from his first business venture, a training business in Elizabethtown, Kentucky, which he started 20 years ago. He discusses key strategies that contributed to the success and growth of the business, such as understanding the market to create profitable offerings, using a scoreboard to drive performance, implementing consistent staff training, and delivering a holistic client experience. These principles helped him grow rapidly, despite increased competition, and have been applied in subsequent ventures, including one of the first Anytime Fitness locations in the US. Pat emphasizes the timelessness of these lessons and encourages entrepreneurs to adapt them to modern contexts.

00:00 Introduction and Overview 00:11 Starting the First Business 02:01 Key Lessons from the First Business 03:49 Adapting to the Market 06:53 Importance of a Scoreboard 08:45 Staff Training and Development 10:47 Creating a Holistic Client Experience 14:30 Conclusion and Timeless Lessons

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