The $15 Million Funnel

Unbox the Inbox | Email Marketing for Subscription Businesses

#Entrepreneur #Business #Podcasting Education #Marketing #pGary Redmond #Email Marketing #Subscription Box #SaaS #Advertising #Online Business #Entrepreneurship #Subscription #Email #E-Commerce

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 10:55

MP3•单集首页

Send us a text

Unlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture.
This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses.
I'll share how recent experiences with fitness industry friends sparked a realization about the universal applicability of email marketing.
As a token of appreciation and to celebrate our milestones, I introduce the $15 Million Funnel—a gift designed to maximize your business's potential.
Tune in for strategies that promise to elevate your business to new heights and join me on this exhilarating new chapter of Unbox the Inbox.

Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
Join my newsletter at garyredmond.com/newsletter

64集单集

Unbox the Inbox | Email Marketing for Subscription Businesses

The $15 Million Funnel

Unbox the Inbox | Email Marketing for Subscription Businesses

published 大约1年之前

MP3•单集首页

Send us a text

Please suggest any topic you would like me to cover by visiting unboxtheinbox.com
Join my newsletter at garyredmond.com/newsletter

64集单集

#Entrepreneur #Business #Podcasting Education #Marketing #pGary Redmond #Email Marketing #Subscription Box #SaaS #Advertising #Online Business #Entrepreneurship #Subscription #Email #E-Commerce

All episodes

Unbox the Inbox | Email Marketing for Subscription Businesses

1
How To Unlock the Power of Self-Liquidating Offers 11:17

6天之前11:17

11:17

Send us a text What if you could turn your ad expenses into an investment that not only builds your email list but also attracts real customers ready to engage with your products? Join me, Gary Redmond, as we tackle the challenges of high ad costs and the pitfalls of attracting freebie seekers. Discover our ultimate strategy: integrating self-liquidating offers into your funnel to offset costs and ensure your list is filled with buyers, not just browsers. We’ll explore how offering a valuable lead magnet paired with a strategic upsell, like a recorded workshop, can transform your email list into a profitable asset. • Understanding the limitations of organic and paid advertisement methods • The significance of converting leads into paying customers • Key components of a self-liquidating offer model • Attracting committed customers rather than freebie seekers • The importance of effective pricing strategies in driving impulse purchases • Implementing a mix of paid and organic traffic for successful funnels • Building a self-sustaining growth cycle for your email list Learn how crafting a complementary product, such as a detailed PDF guide or a recorded training session, can create a sustainable growth path for your email list. Test the waters with low-ticket offers ranging from $7 to $97, gauging your market’s readiness to invest in additional value while covering your advertising spend. This approach doesn’t just grow your list; it strategically positions you for long-term success by ensuring that every new subscriber is a potential customer. Tune in and revolutionize the way you think about list building and online business expansion. If you found this valuable, please reach out at gary@garyredmond.net! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Why Most Coaches Struggle to Get Sales from Email (And How to Fix It) 11:57

13天之前11:57

11:57

Send us a text What if you could transform your email marketing strategy and finally see it convert into real sales? Join me, Gary Redmond, as we tackle the common pitfalls faced by online coaches in their email campaigns. We'll uncover why many fail to make sales, and I'll share invaluable insights on how to revamp your approach. In this episode of "Unbox the Inbox," we explore the art of balancing the 'what' with the 'why,' increasing your offers, and forging an emotional connection with your audience. By the end, you'll have practical, actionable strategies to turn your emails into a powerful sales tool. Through relatable examples, I demonstrate how to shift from information overload to crafting insight-driven content that resonates with your audience. Discover the secrets to nurturing curiosity and fostering genuine connections, whether you're guiding clients toward healthier lifestyles or innovative business mindsets. This journey goes beyond just selling; it’s about reshaping perceptions and encouraging potential clients to take the next step with you. If you're ready to make your emails more impactful, then this episode is a must-listen. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
How Often Should You Email Your List? The Truth About Frequency 14:41

20天之前14:41

14:41

Send us a text Unlock the secrets to skyrocketing your business growth by mastering the art of email marketing frequency with Gary Redmond on Unbox the Inbox. Get a FREE email writing course for coaches at www.inboxcashmachine.com/free-training Discover why the age-old belief that frequent emailing annoys subscribers might just be holding you back. With insights drawn from Gary's personal journey at BusterBox, learn how shifting from a few emails a week to a daily—and even twice daily—routine drastically reduced customer acquisition costs and boosted sales. You'll get the truth behind the myths and misconceptions surrounding email frequency and find out how leveraging your email list more effectively can transform your sales strategy. In this episode, we explore the crucial question of whether email frequency in marketing is better more often than less. • Addressing common misconceptions about email frequency • Insights from BusterBox's experience with email marketing • Importance of consistent communication for engagement • Overcoming the fear of unsubscribes • Techniques for generating engaging email content • Structuring emails for maximal impact • Encouragement to implement frequent emailing strategies for better results. Email me at gary@garyredmond.net Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
I Realised I Should Take My Own Advice 7:06

7 weeks之前7:06

7:06

Send us a text This episode explores the essential connection between effective email marketing and successful advertising. I share valuable insights from personal experience, discussing how the right strategies can turn leads into customers, alongside the importance of self-liquidating funnels. • Discussion on failed ad campaigns and expensive lead generation • Highlighting the necessity of compelling offers and email follow-ups • Introduction to lead magnets and their role in email marketing strategies • Exploration of crafting a self-liquidating funnel • Importance of nurturing leads with follow-up email sequences • Realisation of transforming ad spend through effective conversion systems • Future plans for implementing refined advertising strategies Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Why I Deleted 50,000 Emails From My List 14:31

8 weeks之前14:31

14:31

Send us a text What if your email marketing could triumph over the chaos of online business shifts? Join me, Gary Redmond, as I share my journey of evolution in the digital marketing realm. In this episode of Unbox the Inbox, I recount my transition from the niche of subscription box email marketing to embracing a broader spectrum of online businesses, including coaching, consulting, and software. The ever-changing landscape of the online market demanded a pivot, and I’m all set to walk you through how this shift is not just a necessity but an opportunity to fortify your online business amidst economic ebbs and flows. Elevate your content strategy and discover the benefits of a diverse focus as I gear up to feature more insightful interviews, expanding our collective wisdom and reach. Revitalizing email marketing strategies takes center stage as we tackle the challenge of inactive subscribers. I unpack a strategic approach that managed to breathe life back into 20,000 dormant subscribers while purging 40,000 inactive ones, enhancing both open rates and email deliverability. This is more than just list maintenance; it’s about ensuring your messages hit the primary inbox, amplifying their impact. Get ready for practical tips that can revolutionize how you engage with your audience, ensuring your entrepreneurial dreams don’t just survive but flourish in this rapidly evolving market. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Your 2025 Plan for Success. 3-and-a-Half Tips for Fast Growth! 13:30

12 weeks之前13:30

13:30

Send us a text Unlock the secrets to transforming a stagnant subscription business into a thriving success story. You'll discover how we reignited growth in the final months of 2024 by sending bold, edgy emails that cut through the digital clutter, boosting sales and engagement. With a fearless approach, we shifted from cautiously sending a few emails to bombarding our subscribers with personality-filled content that resonated. Learn the art of crafting irresistible offers, understanding the nuanced needs of your audience, and creating urgency in your communications to drive significant business growth. As we head into 2025, we discuss our strategic overhaul in customer acquisition and retention. Inspired by Alex Hormozi's concept of "do more, better, new," we ramped up our email campaigns and ad spend, successfully lowering customer acquisition costs and capturing a surge of new leads. October emerged as a standout month, as we deftly maintained profitability while scaling operations. Discover how we enticed existing customers with lucrative prepaid subscription deals, ensuring guaranteed profit and boosting cash flow at crucial times. This episode is packed with actionable insights to help you achieve similar growth in your own business endeavors. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
[Email Hack] Reduce Churn with a Subscriber Snooze Button 6:13

14 weeks之前6:13

6:13

Send us a text Ever wished your email subscribers could take a break without hitting that dreaded unsubscribe button? I've got just the hack for you! In this episode of Unbox the Inbox, I'm sharing a game-changing strategy we embraced at BusterBox to combat email list churn. Imagine a snooze button—not for your morning alarm, but for your email list. This innovative feature gives subscribers the freedom to pause emails for two or four weeks, keeping them connected without overwhelming their inbox. You'll learn how to implement this flexible approach using ActiveCampaign, complete with step-by-step automation instructions to seamlessly manage subscriber preferences. Join me, Gary Redmond, as I guide you through creating dedicated snooze pages and the automation magic behind applying tags to subscriber profiles. This strategy isn't just about reducing unsubscribe rates; it's about nurturing long-term relationships with your audience while ensuring they receive emails on their terms. Whether you're a subscription business veteran or just starting, this clever tweak is bound to enhance your email marketing efforts. Tune in to discover how this approach has transformed our strategy at BusterBox and how it can make a significant difference for your business too! Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Future Trends in Email Marketing in 2025 8:00

15 weeks之前8:00

8:00

Send us a text What if the secret to skyrocketing your subscription business lies in the simplicity of a text-based email? Join us on Unbox the Inbox with Gary Redmond as we unravel the transformative shift in email marketing strategies for 2024. We've partnered with BusterBox to illustrate how moving away from ornate graphic emails to straightforward, text-driven messages can lead to remarkable sales growth. By harnessing the elements of scarcity, curiosity, and personalization, we discover how a no-frills approach, accentuated by strong offers and clear calls to action, can turbocharge engagement and conversions. Our Black Friday campaign case study reveals the added magic of storytelling and personality, and how these strategies can make your emails not only stand out but also resonate with your audience. Ready to hear how to outshine generic, AI-generated content in a crowded digital space? We unpack the power of personalized marketing strategies that prioritize authenticity and narrative-driven content, helping your brand connect on a deeper level. As we look toward 2024 and 2025, we emphasize the importance of maintaining simplicity and authenticity in your messaging. Explore how leveraging offers, urgency, and scarcity with genuine stories can set you apart and keep your audience captivated. Tune in for actionable insights and strategies designed to empower your subscription business in the evolving landscape of email marketing. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
The $15 Million Funnel 10:55

16 weeks之前10:55

10:55

Send us a text Unlock the secrets of email marketing that go beyond subscription boxes! Join me, Gary Redmond, as I share my personal journey from co-founding BusterBox to mentoring diverse online businesses and reveal how powerful email marketing strategies can transform any venture. This episode marks a pivotal shift as I expand my focus from solely helping subscription box founders to encompassing a wider array of online businesses. I'll share how recent experiences with fitness industry friends sparked a realization about the universal applicability of email marketing. As a token of appreciation and to celebrate our milestones, I introduce the $15 Million Funnel—a gift designed to maximize your business's potential. Tune in for strategies that promise to elevate your business to new heights and join me on this exhilarating new chapter of Unbox the Inbox. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Amplifying Your Success by Focusing on What Works 11:00

17 weeks之前11:00

11:00

Send us a text What if the key to skyrocketing your subscription business lies not in chasing the latest trends, but in doubling down on what's already working? Join me, Gary Redmond, on "Unbox the Inbox," where I unravel the secrets of email marketing success, drawing from my personal journey and transformative experiences. Discover how a pivotal shift in focus helped me harness the power of webinars by expanding my email list for greater conversion rates. At BusterBox, we uncovered the magic of a direct, personal, and text-based email style, steering away from outdated graphic-heavy designs to achieve remarkable results. This episode is all about recognizing the strategies that deliver success and amplifying them to avoid the constant allure of the new and untested. Explore the liberating idea that most people aren't scrutinizing your every move, allowing you the freedom to refine and repeat strategies that yield positive outcomes. Consistency, rather than relentless innovation, lies at the heart of sustainable growth. By reusing and enhancing proven methods, you can attain ongoing success without the pressure of constant reinvention. Whether you're in the business of subscriptions or simply seeking effective tactics in your entrepreneurial journey, this episode underscores the power of focusing on what works and pursuing it relentlessly. Tune in to gain insights that can transform your approach and lead your business toward sustained prosperity. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
Personalisation Secrets - How To Get Your Subscribers Engaged 13:48

18 weeks之前13:48

13:48

Send us a text Unlock the secrets to skyrocketing your email marketing success with personalized strategies that truly connect with your audience. Ever wondered how capturing simple details like a pet's name or birthday month can transform your engagement rates? Join me, Gary Redmond, as I unpack my journey as a co-founder of BusterBox and reveal how our step-by-step sign-up flow has turned basic subscriber data into a powerhouse of personalized communication. You'll learn proven methods to gather essential information that elevates your email campaigns from generic to genuine. Together, we'll navigate the art of email personalization across various business landscapes. Discover how segmenting your email lists and using merge tags can tailor your messages to resonate deeply with your subscribers’ needs. Whether it's customizing content based on a customer's pet or creatively leveraging demographic details, these strategies promise to boost your open rates and conversions. As we conclude, I invite you to join our Subscription Box Success Facebook community for ongoing discussions and support in mastering these techniques. Don’t miss this opportunity to enhance your marketing effectiveness with personalization that speaks volumes. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
[AI Magic] Boost Workday Efficiency With My 3 Favourite Hacks 10:58

19 weeks之前10:58

10:58

Send us a text Turbocharge your subscription business with the magic of AI-driven email marketing! Discover how to reclaim your time and focus on what truly matters with three ingenious hacks to seamlessly integrate AI into your workflow. Hosted by Gary Redmond, co-founder of BusterBox.com and a seasoned business mentor, this episode promises to unravel the art of blending automation with the personal touch essential for impactful content. Learn how AI, while a groundbreaking tool for productivity, still needs that human sprinkle to convert better and resonate deeply with your audience. Join Gary as he unveils his top AI strategy: utilizing voice input with ChatGPT for ultimate efficiency. Picture having your own personal transcriptionist, capturing your brilliance as you brainstorm, whether you're at your desk or on a stroll in the park. This method not only streamlines content creation but also enriches your creative process by freeing you from the keyboard. Tune in for these insights and more, and let's inject some fun into enhancing your email marketing prowess. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
[FREE Money] How To Maximize Q4 Profits Using Stuff You have Lying Around 15:47

20 weeks之前15:47

15:47

Send us a text Unlock the secrets to skyrocketing your subscription box profits this holiday season without breaking the bank on ads. Join me, Gary Redmond, co-founder of BusterBox.com, as we explore the treasure trove of strategies to maximize your Q4 revenue using assets you already have on hand. Discover how to turn your email list and excess stock into gold by creating enticing holiday hampers and gift baskets. We'll also discuss how to attract new customers and engage those who might not typically subscribe, ensuring your year ends with a profitable bang and a skill set poised to benefit your business for years to come. We'll dive into the art of festive marketing, highlighting the power of leveraging existing customer relationships to boost Christmas sales. Through strategic weekly emails, SMS campaigns, and exclusive Christmas deals, you'll learn how to appeal to past and current customers who are primed to make repeat purchases. Emphasize a Christmas feel in your products, even with simple touches like festive packaging or cards, and simplify the buying process with a "yes email" strategy. Plus, discover how to awaken dormant leads with irresistible offers, maximizing sales during this critical time. Prepare to transform your Q4 strategy with creativity, resourcefulness, and a little holiday magic. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
[Boost Sales] Harness the Power of UGC for Your Subscription Business 17:20

21 weeks之前17:20

17:20

Send us a text Unlock the secrets of user-generated content (UGC) and revolutionize your subscription business. Join me, Gary Redmond, as we explore how leveraging the power of authentic customer content can not only build trust but also skyrocket your sales. Imagine converting casual browsers into loyal subscribers through the simple act of sharing their experiences. By creating engaging competitions and rewarding your customers for sharing photos and videos of your products, you can generate a treasure trove of genuine, impactful content. Learn the strategies to motivate this content creation and discover the dual benefits of boosting your organic reach while simultaneously attracting more referrals. Transform your marketing approach with UGC and watch your conversions soar. Hear how incorporating customer testimonials and vibrant collages in your emails can make your brand stand out, fostering credibility and closing sales. Dive into the world of paid advertising where UGC shines, offering an organic feel that lowers resistance on platforms like Facebook and Instagram. Discover the magic of a successful campaign featuring happy dogs and subscription boxes, demonstrating the persuasive power of relatable, visually appealing content. Consistently showcasing UGC on your website and across various channels not only builds long-lasting trust but also provides a cost-effective way to engage potential customers and drive business growth. Join me in this episode and embrace the untapped potential of user-generated content. Please suggest any topic you would like me to cover by visiting unboxtheinbox.com Join my newsletter at garyredmond.com/newsletter…

Unbox the Inbox | Email Marketing for Subscription Businesses

1
[Email Hack] Increase Conversions By Asking This One Simple Question 8:00

22 weeks之前8:00