Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

The Science Marketer

#Science #Biology #Business #Marketing #Joachim Eeckhout #Science Marketer #Life Sciences #Science Communication #Deep Tech

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 31:24

MP3•单集首页

In this episode, you'll learn:
00:00 Introduction to Benjamin McLeod and his background
05:54 The journey to founding Convey Bio
06:54 Understanding the ghostwriting process
13:46 The power of LinkedIn for biotech executives
18:39 Maximizing ROI from biotech conferences
22:21 Building a personal brand on LinkedIn
26:16 Future plans for ConveyBio
27:17 Advice for starting on LinkedIn
30:07 Recommended reading for science marketers

Book recommended by Benjamin: Influence: Science and Practice, by Robert Cialdini

To connect with Benjamin McLeod: LinkedIn

To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn
- Contact form
>>> Subscribe to The Science Marketer newsletter <<<

8集单集

Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters

The Science Marketer

published 大约1年之前

MP3•单集首页

Book recommended by Benjamin: Influence: Science and Practice, by Robert Cialdini

To connect with Benjamin McLeod: LinkedIn

To connect with Joachim Eeckhout, host of the podcast:
- LinkedIn
- Contact form
>>> Subscribe to The Science Marketer newsletter <<<

8集单集

#Science #Biology #Business #Marketing #Joachim Eeckhout #Science Marketer #Life Sciences #Science Communication #Deep Tech

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