Seven Leadership Lessons For Quantum Growth

Marketing Deep Dives by Denyse

#Marketing #Business #By Denyse DrummondDunn

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

大约1年之前 17:29

MP3•单集首页

This episode offers seven leadership principles drawn from Denyse's experiences, including continuous learning, seeking help, practising diligently, thorough preparation, embracing mistakes, honesty, and considering diverse customer groups. To illustrate these points, Denyse shares personal anecdotes, such as recording an audiobook. A bonus eighth principle, preparing for unforeseen challenges, is also suggested during the discussion. In conclusion Denyse emphasizes the importance of continuous self-improvement and to use a holistic approach to be a more effective leader.

91集单集

Marketing Deep Dives by Denyse

Seven Leadership Lessons For Quantum Growth

Marketing Deep Dives by Denyse

87 subscribers

published 大约1年之前

MP3•单集首页

91集单集

#Marketing #Business #By Denyse DrummondDunn

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Marketing Deep Dives by Denyse

1
Influencer Marketing: Redefining Consumer Engagement and Market Success 36:58

12天之前36:58

36:58

Influencer marketing is transforming the consumer packaged goods (CPG) industry, with social media personalities launching successful brands like Prime Hydration and Feastables. Authenticity, direct engagement, and pre-built audiences are key drivers, disrupting traditional marketing and creating new market dynamics. Established CPG brands can learn from these strategies by fostering authenticity, engaging consumers directly, and partnering with influencers. However, influencer-led brands face risks like over-reliance on personal reputation and challenges in scaling without losing their unique appeal. Despite some speculation, influencer marketing remains powerful, offering unparalleled reach, high ROI, and strong consumer trust, particularly among younger demographics. The future of CPG involves blending traditional strengths with influencer-driven approaches to foster genuine connections and continuous innovation.…

Marketing Deep Dives by Denyse

1
Insight, Innovation and Inclusive Leadership- The New Business Success Formula 29:44

28天之前29:44

29:44

The discussion this week argues that deep customer insights, meaningful innovation, and inclusive leadership are crucial for business success in 2025. It supports this claim with data from McKinsey, PwC, BCG, and Deloitte, showcasing how companies effectively integrating these three elements significantly outperform their competitors. The discussion provides examples of successful companies like Spotify, Nike, Unilever, and Microsoft, illustrating how these principles are applied in practice. Finally, it offers a framework for implementing these principles and suggests methods for measuring progress.…

Marketing Deep Dives by Denyse

1
AI Marketing Strategies_ Success & Transformation 29:10

6 weeks之前29:10

29:10

This episode of Marketing Deep Dives by Denyse examines why many consumer packaged goods (CPG) companies' AI marketing strategies underperform despite significant AI market growth. It highlights several common failures, such as relying on single AI tools, outdated measurement methods, and static segmentation, providing real-world examples of successful companies like P&G, Nike, and L'Oréal that have overcome these challenges. The discussion then outlines a three-year roadmap for effective AI marketing investment, emphasizing infrastructure, talent development, and governance. Finally, it emphasizes the importance of continuous learning and adaptation to emerging technologies like quantum computing and edge AI to ensure long-term success.…

Marketing Deep Dives by Denyse

1
Top 10 CPG Blog Posts on Customer Centricity for 2024 26:56

8 weeks之前26:56

26:56

This is a discussion about C3Centricity's 2024 CPG blog post roundup. It highlights the most popular articles on consumer centricity. The top ten posts cover various aspects, including strategic change management, emotional intelligence in business, consumer delight, insight development, and measuring consumer experience. Several articles also address challenges of implementing consumer-first strategies and developing effective mission statements. In conclusion, the 2024 Top 10 CPG blog collection emphasises the importance of a consumer-focused approach for business success.…

Marketing Deep Dives by Denyse

1
Why Hyper-Personalisation Matters in Delighting Your Consumers 17:22

9 weeks之前17:22

17:22

The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. Denyse shares numerous examples from various companies and regions to illustrate successful implementations, emphasizing the role of data analytics and various technologies. The discussion also addresses ethical concerns surrounding data privacy and the potential for over-personalization. Finally, it concludes that hyper-personalization is crucial for future success in consumer engagement.…

Marketing Deep Dives by Denyse

1
Breaking The Glass Ceiling 7 Truths Smart Women Need To Know 27:55

9 weeks之前27:55

27:55

The episode explores hyper-personalisation, a marketing strategy using AI and real-time data to create highly individualised consumer experiences. It details how this approach builds customer loyalty, boosts sales, and strengthens brand differentiation through tailored product recommendations and interactions across various touchpoints. The importance of data privacy and ethical considerations are also discussed, alongside examples of successful hyper-personalisation implementations from various global companies. Ultimately, the discussion concludes that hyper-personalisation is no longer optional but crucial for sustained success in today's competitive market.…

Marketing Deep Dives by Denyse

1
Five Brilliant Ideas For Insight Development 12:43

12 weeks之前12:43

12:43

This episode presents five key strategies for enhancing insight development in marketing. It emphasises that insights rarely result from singular market research studies but require integrating diverse data and information. The process necessitates focusing on consumers' desired behavioural or attitudinal shifts, often involving emotional connections. Collaboration across departments is crucial for gaining diverse perspectives, leading to breakthroughs. Denyse concludes that insights frequently hinge on fundamental human truths, offering broad applicability, and can even be adapted across different categories.…

Marketing Deep Dives by Denyse

1
The 5 Rules Of Customer Observation 18:04

12 weeks之前18:04

18:04

This episode of Marketing Deep Dives by Denyse emphasises the importance of direct customer observation for businesses seeking to improve understanding. It highlights the shortcomings of traditional market research and advocates for regular, informal interactions with customers. The discussion details five key rules for effective observation: attentiveness, objectivity, and contextual awareness. These rules, which Denyse proposes, aim to ensure accurate data collection and insightful analysis, which will ultimately improve products and services. The episode also stresses the need for cultural sensitivity in international settings and encourages the sharing of experiences to enhance understanding.…

Marketing Deep Dives by Denyse

1
Customer - First Strategies Lessons From Swiss Police 11:21

12 weeks之前11:21

11:21

The episode uses Swiss police speed cameras as a case study to illustrate the benefits of a customer-first strategy. It contrasts the negative customer experience of traditional speed cameras (permanent, temporary, and laser) with the positive response to cameras providing immediate feedback, like a smiley face for drivers under the speed limit. Denyse argues that focusing on a positive customer experience, rather than solely on revenue generation, leads to better outcomes and brand loyalty, applying this concept to businesses beyond law enforcement. The discussion concludes by promoting Denyse's C3Centricity customer-centric business consulting services.…

Marketing Deep Dives by Denyse

1
Brand Portfolio Management 5 Secrets To Success 13:40

12 weeks之前13:40

13:40

The episode discusses brand portfolio management, arguing that fewer, well-chosen variants lead to greater success. It challenges the common belief that more choices benefit consumers, citing research indicating that excessive options can hinder purchasing decisions. Denyse uses examples of successful global brands to illustrate the benefits of focused brand portfolios and suggests strategies for streamlining SKUs, such as annual reviews and targeted innovation. She says poor brand management is linked to marketers prioritising quick promotions over effective long-term brand strategies. Denyse concludes by emphasising the importance of understanding customer needs and aligning product offerings to those needs for optimal results.…

Marketing Deep Dives by Denyse

1
The 7 Ps Of Customer Service Excellence 20:56

12 weeks之前20:56

20:56

This episode examines the qualities of excellent customer service, using a personal anecdote from Denyse about a positive experience she had with a cable company. It represents the ideal "7 Ps" of customer service excellence: Private, Patient, Polite, Perceptive, Professional, Pragmatic, and Perseverant. Denyse contrasts this positive experience with the generally negative experiences of dealing with call centres, highlighting the importance of speed and empathy in resolving customer issues. She advocates for prioritising customer needs and emphasises the value of a responsive and understanding approach to customer service. In conclusion, Denyse suggests that the audience check out the C3Centricity customer service training services as a solution to improve business practices. Token: Wi45kTzaLqGtmplkiGM6…

Marketing Deep Dives by Denyse

1
Seven Leadership Lessons For Quantum Growth 17:29

12 weeks之前17:29

17:29

Marketing Deep Dives by Denyse

1
Top 2025 Consumer Trends For CPG 16:50

13 weeks之前16:50

16:50

This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025. They include: - ultra-personalization - digital engagement - sustainability - wellness - authentic brand purpose. The lively discussion examines each trend, providing examples of successful brand implementations and actionable strategies for CPG companies to adapt. Denyse emphasises the importance of leveraging data, technology, and ethical practices to build meaningful consumer relationships and achieve growth. Denyse concludes by urging CPG brands to prioritise consumer values and create genuine connections to thrive in the evolving market in 2025.…

Marketing Deep Dives by Denyse

1
Customer Journey Mapping Failures 14:15

13 weeks之前14:15

14:15

This episode recounts Denyse's negative customer experience with the Hilton hotel group, illustrating failures in their customer journey mapping. Three key lessons are developed out of this experience: 1. The need to integrate all customer touchpoints 2. The importance of adequately addressing and resolving mistakes 3. Follow-up is necessary to ensure customer satisfaction. In conclusion, Denyse proposes two additional improvements to customer journey mapping: 1. Incorporating customer emotions at each interaction 2. Personally experiencing the customer journey as a buyer This discussion focuses on improving customer service and satisfaction by optimising customer journey mapping strategies.…

Marketing Deep Dives by Denyse

1
Six Essentials Of A Customer - First Strategy 17:00

13 weeks之前17:00