Entrepreneurship On Your Terms With Chelsea Husum Entrepreneur Unleashed

49:25

Never Been Promoted Podcast with Thomas Helfrich Karolyn Denson Landrieux shares her journey from aviation to authorship and entrepreneurship. As a children’s book author and co-founder of Rugby Champagne , she discusses the art of storytelling, building a brand in the luxury champagne industry, and bringing high-quality, small-batch champagne to the U.S. market. About Karolyn Denson Landrieux: Karolyn Denson Landrieux is a former Delta flight attendant turned author, publisher, and entrepreneur. With a deep passion for storytelling, she founded a publishing company specializing in children’s books while also co-founding Rugby Champagne , a brand dedicated to introducing Americans to the rich tradition of small-batch, craft champagne from France. In this episode, Thomas and Karolyn discuss: Transitioning from Aviation to Entrepreneurship Karolyn shares how her career shift during the pandemic led her to publishing and the luxury champagne industry. Bringing Small-Batch Champagne to the U.S. She explains the challenges and rewards of importing craft champagne, navigating regulations, and educating consumers on what makes true champagne unique. Building a Brand That Tells a Story Karolyn discusses the importance of branding, storytelling, and authenticity in creating a product that stands out in a crowded market. Key Takeaways: Champagne is More Than Just a Drink—It’s an Experience Karolyn emphasizes that great champagne isn’t just about luxury—it’s about heritage, craftsmanship, and a unique taste experience. Branding is About Creating Desire, Not Just Selling a Product The success of Rugby Champagne lies in making it feel exclusive, special, and tied to a compelling narrative. Entrepreneurship Requires Adaptability and Vision Whether in publishing or wine importing, Karolyn highlights how success comes from being flexible, strategic, and relentless in execution. “Most Americans only know 10% of the champagnes available. Our mission is to bring them the other 90%—the small-batch, craft champagnes that tell a story.” — Karolyn Denson Landrieux CONNECT WITH KAROLYN DENSON LANDRIEUX: Website: https://rugbychampagne.wine/ Instagram: @rugbychampagne LinkedIn: https://www.linkedin.com/in/karolyn-denson-landrieux-25b38465/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Monetizing Content: Donald Manigly & Andre Saballette on Making Indie Films Profitable 56:12

4天之前56:12

56:12

Never Been Promoted Podcast with Thomas Helfrich Andre Saballette and Donald Manigly share how they and their team at Boathouse Pictures turned their passion for storytelling into a thriving video production company. From working with major brands to helping independent creators bring their visions to life, they dive deep into the power of storytelling, the evolution of content creation, and what businesses need to know about video marketing in today’s digital landscape. About Andre Saballette & Donald Manigly: Andre Saballette and Donald Manigly are co-founders of Boathouse Pictures , a Philadelphia-based film and video production studio specializing in high-quality storytelling. With backgrounds in media and corporate production, Andre, Don, and their team have worked on projects ranging from corporate commercials to feature films, ensuring high-quality content at any budget. They are passionate about helping brands and businesses use video effectively to connect with audiences and grow their impact. In this episode, Thomas, Andre, and Don discuss: The Power of Storytelling in Business and Film Andre and Don explain why storytelling is the foundation of great content and how businesses can leverage it to create emotional connections with their audience. Building a Production Company from Scratch Andre and Don share the journey of launching Boathouse Pictures , the lessons learned from early struggles, and how they’ve evolved into a full-service studio and distribution house. How to Use Video to Elevate Your Brand From corporate video content to independent film production, they break down what makes content engaging and how companies can avoid common mistakes in video marketing. Key Takeaways: Quality Video Content is an Investment, Not an Expense Andre and Don emphasize that professional video production pays off in brand recognition, audience engagement, and conversion rates. You Don’t Need a Hollywood Budget to Make an Impact Great storytelling, smart production techniques, and a clear strategy can make any budget work effectively. Your Brand Needs a Visual Identity They highlight how companies that use video consistently build stronger brand awareness and deeper connections with customers. “People remember stories, not sales pitches. If your video isn’t telling a compelling story, it’s just noise.” — Andre Saballette & Donald Manigly CONNECT WITH ANDRE SABALLETTE, DON MANIGLY & BOATHOUSE PICTURES: Website: https://bhpictures.com/ LinkedIn: https://www.linkedin.com/in/andre-saballette-b006054a/ | https://www.linkedin.com/in/don-manigly/ Facebook: https://www.facebook.com/bhpictures/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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CEO Success: What Every First-Time Leader Must Know with David Roche 52:07

5天之前52:07

52:07

Never Been Promoted Podcast with Thomas Helfrich David Roche shares his insights on leadership, decision-making, and overcoming imposter syndrome as a first-time CEO. With decades of experience leading companies and coaching executives, David discusses how leaders can rethink their approach to success, navigate challenges, and build lasting impact. About David Roche: David Roche is a leadership coach, mentor, and author of Become a Successful First-Time CEO . With a background as a CEO, board director, and executive mentor, David has worked across multiple industries, guiding leaders through high-stakes transitions and complex business challenges. His coaching approach combines practical leadership strategies with psychological insights to help CEOs build confidence and lead with clarity. In this episode, Thomas and David discuss: The Reality of First-Time CEOs David explains why new CEOs often struggle with imposter syndrome, decision fatigue, and leadership pressure—and how they can navigate these challenges. How to Build Trust and Lead Effectively Trust is the foundation of great leadership. David shares strategies for building strong relationships with teams, boards, and stakeholders while maintaining confidence in decision-making. Overcoming Fear and Making Bold Decisions Leadership requires making tough calls. David breaks down how to balance intuition, data, and risk-taking to make confident, impactful decisions. Key Takeaways: CEOs Don’t Need All the Answers—They Need the Right Questions David emphasizes that great leaders aren’t those with all the answers but those who ask the right questions and surround themselves with the right people. Leadership Is About Adaptability, Not Just Authority The best CEOs learn to pivot when needed and recognize that their leadership style must evolve with their team and company. Coaching and Mentorship Are Essential for Growth Even top CEOs rely on mentors and advisors to refine their skills and avoid costly mistakes. David explains why seeking guidance isn’t a weakness—it’s a leadership superpower. “Imposter syndrome is real, but it’s also a sign that you care. The key isn’t to eliminate it—it’s to lead despite it.” — David Roche CONNECT WITH DAVID ROCHE: Website: https://greyareacoaching.co.uk/ Book: Become a Successful First-Time CEO (Available on Amazon) LinkedIn: https://www.linkedin.com/in/davidroche CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Escaping Burnout: How to Prioritize Yourself and Find Your Purpose with Charlotte Smalley 49:16

6天之前49:16

49:16

Never Been Promoted Podcast with Thomas Helfrich Charlotte Smalley shares how she transformed her life through mindset shifts and manifestation. From overcoming fibromyalgia to creating a life of joy and success, Charlotte now helps others do the same by teaching them how to harness their thoughts, emotions, and daily habits to manifest the life they truly desire. About Charlotte Smalley: Charlotte Smalley is a life coach and mindset expert specializing in manifestation and positive thinking. After years in nursing, she pivoted to helping others take control of their thoughts, emotions, and energy to create powerful transformations. Through her coaching, content, and book Manifest Your Ideal Body Size , Charlotte inspires people to embrace gratitude, rewire their mindset, and manifest their best lives. In this episode, Thomas and Charlotte discuss: How Your Thoughts Shape Your Reality Charlotte explains how the way we think and feel directly influences our outcomes in life, and how shifting to a positive mindset can create real change. The Power of Morning and Nighttime Affirmations She breaks down why your thoughts are most powerful in the morning and before bed, and how using affirmations at these times can rewire your subconscious mind. Healing Through Mindset and Energy Alignment Charlotte shares how she overcame fibromyalgia by shifting her thoughts, reducing stress, and embracing a joyful, high-vibration lifestyle. Key Takeaways: Gratitude is the Foundation of Manifestation Starting your day with appreciation—even for the smallest things—creates a mindset that attracts more positivity and success. What You Focus on Expands If you constantly dwell on what’s wrong, you’ll see more problems. But when you train your mind to look for good, you start attracting more of it. You Can Reprogram Your Mind for Success By using affirmations, visualization, and intentional gratitude, you can shift your reality and create a life that aligns with your desires. “Your thoughts and emotions are the blueprint for your future. Change them, and you change your life.” — Charlotte Smalley CONNECT WITH CHARLOTTE SMALLEY: Website: https://www.linkedin.com/in/charlotte-smalley-2b4714177 Instagram: @charlottelifecoach YouTube: @charlottesmalley3578 Book: Manifest Your Ideal Body Size (Available on Amazon) CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Marketing Psychology: Why Visibility Creates Sales with Lou Bowers 43:42

7天之前43:42

43:42

Never Been Promoted Podcast with Thomas Helfrich Lou Bowers shares her expertise in branding, visibility, and social media marketing, helping businesses and solopreneurs build a strong online presence. As a visibility expert, Lou breaks down the strategies that turn businesses from best-kept secrets into widely recognized brands. About Lou Bowers: Lou Bowers is a social media and brand visibility expert who helps solopreneurs and small businesses get seen and attract their ideal customers. Through her consultancy and done-for-you services, Lou focuses on positioning her clients as industry leaders with compelling, authentic content. She also hosts workshops and events aimed at helping entrepreneurs create impactful social media strategies. In this episode, Thomas and Lou discuss: How to Build a Personal Brand That Stands Out Lou explains why showing up consistently is essential for business growth and how to craft a brand that resonates with the right audience. The Power of Visibility in Business Growth Many entrepreneurs struggle with getting noticed. Lou shares actionable steps to increase brand awareness and turn online attention into real business opportunities. Leveraging Social Media Without Burnout From choosing the right platforms to creating engaging content, Lou discusses how business owners can maximize their online presence without feeling overwhelmed. Key Takeaways: Consistency is Key Showing up regularly and maintaining a clear message helps establish credibility and attract the right customers. People Buy from Brands They Feel Connected To Lou emphasizes that social media isn’t just about selling—it’s about building relationships and fostering trust. Your Unique Personality is Your Advantage Authenticity is the secret sauce in marketing. Lou shares how embracing your personal style can differentiate your brand from the competition. “Nobody can buy from the best-kept secret. You need to be visible.” — Lou Bowers CONNECT WITH LOU BOWERS: Website: https://loubowers.com/ Instagram: @loubowersvisibilityexpert LinkedIn: https://www.linkedin.com/in/lou-bowers-b72794219/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Funnels & Conversions: The Secret to Higher Sales with Scott Zetlan 1:01:26

10天之前1:01:26

1:01:26

Never Been Promoted Podcast with Thomas Helfrich Scott Zetlan shares his expertise in AI-powered optimization and intelligent automation, helping businesses refine their websites and funnels to drive conversions. As the founder of Visiopt , Scott provides insights into how companies can stop wasting money on ineffective strategies and start leveraging data-driven decision-making for growth. About Scott Zetlan: Scott Zetlan is the founder of Visiopt , a cutting-edge optimization platform that helps businesses enhance website performance and increase conversion rates using AI-driven testing. With over two decades of experience in marketing and automation, Scott has worked with companies to eliminate guesswork and implement measurable, scalable improvements. In this episode, Thomas and Scott discuss: Why Most Entrepreneurs Waste Money on Marketing Scott explains why so many businesses throw money at ads and shiny new tools without truly understanding what works, and how Visiopt helps eliminate this costly guessing game. The Power of AI and Automation in Website Optimization Scott breaks down how AI can test thousands of variations simultaneously, allowing businesses to quickly determine the most effective messaging, design, and structure for their funnels. How to Stop Relying on Gut Feelings and Start Using Data Many entrepreneurs make decisions based on intuition rather than data. Scott shares how AI-driven testing provides clear, actionable insights that lead to more profitable outcomes. Key Takeaways: You Don’t Know What You Don’t Know Scott emphasizes that even profitable businesses leave money on the table by failing to test and optimize their customer journeys. AI and Automation Can Supercharge Your Marketing Strategy By leveraging AI to test different variables on websites, businesses can make data-backed decisions that improve conversion rates without increasing ad spend. Optimizing Before Scaling Saves Time and Money Scott explains why refining your website and sales funnel before ramping up traffic ensures higher ROI and long-term growth. “If you’re not testing, you’re guessing. And guessing costs money.” — Scott Zetlan CONNECT WITH SCOTT ZETLAN: Website: https://visiopt.com/ LinkedIn: https://www.linkedin.com/in/scott-zetlan-70b91033/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Apparel For Men Entrepreneur: Jason Wike on Why His Brand Is Turning Heads 1:06:29

11天之前1:06:29

1:06:29

Never Been Promoted Podcast with Thomas Helfrich Jason Wike shares his journey of launching We Are Warriors Apparel , a brand that goes beyond clothing to inspire men to be leaders, providers, and protectors. From the challenges of starting an apparel business to the mission of empowering men, Jason dives deep into the mindset and execution behind his movement. About Jason Wike: Jason Wike is the founder of We Are Warriors Apparel , a men’s apparel brand designed to inspire strength, resilience, and purpose. Based in Joplin, Missouri, Jason created his brand to challenge societal norms, promote positive masculinity, and provide men with apparel that carries a meaningful message. In this episode, Thomas and Jason discuss: The Mission Behind We Are Warriors Apparel Jason explains how his brand is more than just clothing—it’s a movement to inspire men to stand up for their families, values, and personal growth. The Challenges of Launching an Apparel Business From sourcing quality materials to building an audience, Jason shares the highs and lows of launching and growing a product-based business. How Apparel Can Create Community and Inspire Action By wearing We Are Warriors gear, customers aren't just making a fashion choice—they're making a statement about who they are and what they stand for. Key Takeaways: Purpose-Driven Brands Stand Out Selling apparel isn’t about the fabric—it’s about the story and the mission behind it. Start Small and Scale Smartly Jason emphasizes the importance of launching with focused designs, listening to customer feedback, and building a loyal community before expanding. Social Media and Brand Awareness Are Everything Jason discusses how shifting focus to storytelling and community engagement will be the key to growing We Are Warriors Apparel in 2025. “We don’t just sell apparel—we sell a movement. Every piece of clothing is a reminder that you are a warrior in your own life.” — Jason Wike CONNECT WITH JASON WIKE: Website: https://wearewarriorsapparel.com/ Instagram: https://www.instagram.com/wearewarriorsapparel/# | https://www.instagram.com/_the_bearded_ginger Facebook: https://www.facebook.com/wearewarriorsapparel CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Branding Secrets for Startups with Mark Abbas 51:23

12天之前51:23

51:23

Never Been Promoted Podcast with Thomas Helfrich Mark Abbas shares his insights on building strong brands, helping businesses navigate the competitive landscape, and scaling companies through strategic marketing. As the founder of Abbas Marketing Collaborative , he explains how businesses can differentiate themselves and create lasting connections with customers. About Mark Abbas: Mark Abbas is a fractional CMO and founder of Abbas Marketing Collaborative , specializing in brand strategy, digital marketing, and business growth. With over 20 years of experience in corporate and agency marketing, Mark helps businesses refine their brand messaging, optimize marketing strategies, and drive revenue growth through creative positioning and digital transformation. In this episode, Thomas and Mark discuss: Branding Beyond Logos: What Really Matters Mark explains why branding is about how people feel about your business, not just your visuals. He shares key strategies to create an authentic and memorable brand presence. Challenges of Scaling a Business and How to Overcome Them Many businesses struggle to transition from small-scale operations to larger market players. Mark shares insights on prioritizing marketing efforts, leveraging digital tools, and refining a company’s unique value proposition. The Power of Storytelling in Marketing Storytelling isn’t just a buzzword—it’s the foundation of a strong brand. Mark shares how businesses can use authentic narratives to engage customers and build trust. Key Takeaways: Understanding Your ‘Why’ is Essential for Business Growth A brand’s mission and purpose should drive all marketing efforts. Mark highlights the importance of clearly defining why a company exists and how it impacts customers. Data and AI Can Enhance Marketing, But Human Connection Wins While AI and analytics can optimize strategies, Mark emphasizes that emotional connection and authenticity remain the core of successful branding. Branding is About Experience, Not Just Products A company’s brand is reflected in every customer interaction. Mark discusses how businesses can align their marketing with customer expectations and create meaningful engagements. “If your brand doesn’t stand for something, it stands for nothing. Authenticity and connection are what make brands truly successful.” — Mark Abbas CONNECT WITH MARK ABBAS: Website: https://www.abbasmarketing.com/ LinkedIn: https://www.linkedin.com/in/markbabbas/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Redefining Leadership with Dr. Lisa Christie-Betha 1:08:17

13天之前1:08:17

1:08:17

Never Been Promoted Podcast with Thomas Helfrich Dr. Lisa Christie-Betha shares her journey from pageantry to ministry, business leadership, and holistic wellness. As a former Miss America and founder of B-harmony, she dives into leadership, faith, and toxin-free living, showing how women can empower themselves through personal and professional transformation. About Dr. Lisa Christie-Betha: Dr. Lisa Christie-Betha is a transformational leader, former Miss America, and founder of B-harmony , a brand focused on organic, toxin-free personal care products. With a Doctor of Ministry degree and a background in fitness, business, and holistic health, she blends leadership development with wellness to help individuals live their best lives. In this episode, Thomas and Lisa discuss: The Intersection of Faith, Leadership, and Business Lisa explains how her faith has guided her through pageantry, entrepreneurship, and advocacy for women in leadership. Building B-harmony: The Mission for Toxin-Free Living She shares why she founded B-harmony and how prioritizing natural ingredients in personal care products leads to better health and longevity. Overcoming Adversity and Finding Purpose From escaping toxic relationships to redefining leadership for women in business and faith communities, Lisa opens up about resilience and transformation. Key Takeaways: Leadership is About Uplifting Others Great leaders don’t just succeed—they bring others along with them, fostering growth and empowerment. Faith is a Powerful Foundation for Business and Life Lisa shares how trusting in a higher purpose has helped her navigate personal and professional challenges. Holistic Living Enhances Leadership and Performance From fitness to clean personal care products, Lisa emphasizes that taking care of your body improves clarity, confidence, and success. “If you don’t take care of your body, where are you going to live? Invest in your health like you invest in your business.” — Dr. Lisa Christie-Betha CONNECT WITH DR. LISA CHRISTIE-BETHA: Website: https://drlisachristie.com/b-harmony LinkedIn: https://www.linkedin.com/in/dr-lisa-christie-3627b17a/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Shawn Welsh on Transitioning Veterans into Entrepreneurs 50:26

14天之前50:26

50:26

Never Been Promoted Podcast with Thomas Helfrich Shawn Welsh shares how he built Vet SOS Podcast , a platform dedicated to supporting veterans in transition. From military service to entrepreneurship, he provides insights on the challenges veterans face and the resources available to help them thrive post-service. About Shawn Welsh: Shawn Welsh is the founder and host of Vet SOS Podcast , a platform created to help military veterans navigate the transition into civilian life. With a background in public relations, event hosting, and military service, Shawn combines his passion for supporting veterans with his experience in media to educate and connect transitioning service members with valuable resources. In this episode, Thomas and Shawn discuss: Why Vet SOS Podcast Exists Shawn explains the overwhelming number of veteran support organizations and how Vet SOS cuts through the noise to bring veterans the most relevant and actionable resources. From Military Service to Podcasting Shawn shares his transition story, how he leveraged his experience as a DJ and PR professional to build a successful veteran-focused podcast, and how it continues to grow. The Business Side of Podcasting Turning a passion project into an LLC and now transitioning to a nonprofit, Shawn discusses how he is scaling Vet SOS to create long-term impact for veterans. Key Takeaways: Veterans Have 47,000+ Support Organizations—But Many Don’t Know About Them Shawn emphasizes the importance of awareness and how Vet SOS bridges the gap between veterans and the resources they need. Entrepreneurship is a Natural Path for Veterans Many veterans struggle with traditional employment after service. Shawn explains why so many thrive as business owners and how Vet SOS helps connect them with the right tools. Building a Community is Key to Success With a growing platform and an expanding team, Shawn highlights the importance of partnerships, sponsors, and social media engagement to amplify the podcast’s reach. “Veterans don’t always know where to start when transitioning. Our mission is to make that journey easier.” — Shawn Welsh CONNECT WITH SHAWN WELSH: Website: https://vetsospodcast.com/ LinkedIn: https://www.linkedin.com/in/shawnwelsh00/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Making Backyard Dreams a Reality with Juliana VanLaanen 43:47

17天之前43:47

43:47

Never Been Promoted Podcast with Thomas Helfrich Juliana VanLaanen shares her journey from launching an Etsy shop in her backyard to building 2MamaBees, a luxury playhouse and swing set brand now sold in major retailers like Walmart, Sam’s Club, and Saks Fifth Avenue. She reveals the challenges, strategies, and mindset shifts that led to massive growth in just a few years. About Juliana VanLaanen: Juliana VanLaanen is the co-founder and CEO of 2MamaBees , a company specializing in high-end children’s outdoor playhouses and swing sets. With a focus on sustainability, aesthetics, and heirloom-quality craftsmanship, 2MamaBees has redefined outdoor play equipment. Juliana took the company from a small Etsy shop to big-box retail in just over two years, proving that innovation and persistence lead to success. In this episode, Thomas and Juliana discuss: How 2MamaBees Started as an Etsy Experiment Juliana shares how she and her business partner began by painting and selling playhouses out of their backyard, unknowingly stepping into a multi-million dollar business. Breaking into Big-Box Retail From cold calls to Walmart’s Open Call program, Juliana explains the process of getting 2MamaBees into major retailers and how it transformed the company. Scaling a Product-Based Business Juliana reveals the challenges of moving from overseas manufacturing to Amish-made, U.S.-based production, ensuring quality, sustainability, and efficiency. Key Takeaways: Innovation in a Stagnant Industry Wins Big By modernizing playhouses and swing sets with fresh designs and high-quality materials, 2MamaBees found a lucrative gap in the market. Bet on Yourself and Take the Leap Quitting a stable corporate job was risky, but Juliana’s belief in her business, paired with relentless execution, made the difference. Big Box Retail is a Long Game Juliana highlights the importance of patience, persistence, and preparation when pitching large retailers—some plan years in advance. “You don’t need to reinvent the wheel—just improve it. That’s how we built a multi-million dollar business from our backyard.” — Juliana VanLaanen CONNECT WITH JULIANA VANLAANEN: Website: https://2mamabees.com/ LinkedIn: https://www.linkedin.com/in/juliana-vanlaanen/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

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Monetizing Trade Shows with Maree Louise Santarossa 49:00

18天之前49:00

49:00

Never Been Promoted Podcast with Thomas Helfrich Maree Louise shares her expertise in maximizing trade show success, helping businesses navigate the complexities of exhibitions, booth design, and in-person selling strategies. As the founder of FortyFour Projects, she guides clients in making the most of their trade show investments. About Maree Louise: Maree Louise Santarossa is the founder of FortyFour Projects , a company specializing in custom exhibition stand builds, trade show consulting, and exhibitor coaching. With over 20 years of experience in project management, signage, and event logistics, Maree has worked globally to deliver high-impact exhibition experiences. In this episode, Thomas and Maree discuss: How to Monetize Trade Show Exhibitions Maree explains how businesses can get a return on investment by choosing the right trade shows, optimizing booth design, and creating an engaging sales experience. Navigating the Challenges of In-Person Sales Many companies struggle with in-person selling at trade shows. Maree shares strategies for converting booth visitors into paying clients and maximizing lead generation. Scaling an Exhibition Business and Coaching Startups Beyond building booths, Maree has expanded her business to include coaching for startups and small businesses looking to break into trade shows on a budget. Key Takeaways: A Great Booth Alone Won’t Guarantee Success Maree emphasizes that standing out at a trade show requires more than just good design—it’s about engagement, sales tactics, and smart positioning. Small Businesses Can Compete with Big Players Even without massive budgets, startups can create an effective trade show presence with strategic planning and execution. Coaching and Education Are Key to Long-Term Growth Maree has expanded her business model to offer coaching and digital courses, helping first-time exhibitors get the most out of their trade show experience. “If you’re just showing up and sitting at your booth, you’ve already lost. Trade shows are about engagement, not just presence.” — Maree Louise CONNECT WITH MAREE LOUISE: Website: https://www.fortyfourprojects.com/ Instagram: https://www.instagram.com/fortyfourprojects/ Facebook: https://www.facebook.com/FortyFourProjects https://www.facebook.com/groups/784107230266023 (custom exhibition stand private group) LinkedIn: https://www.linkedin.com/in/maree-louise-santarossa-46807113/ CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted Linke Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

Entrepreneur Unleashed | Cut The Tie

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Chris Miles on Avoiding Financial Pitfalls 48:47

19天之前48:47

48:47

Never Been Promoted Podcast with Thomas Helfrich Chris Miles breaks down the secrets to achieving financial freedom through passive income. As the founder of Money Ripples, he teaches people how to break free from traditional financial planning and create real wealth without relying on the stock market. About Chris Miles: Chris Miles is a financial expert, podcast host, and founder of Money Ripples , a company that helps entrepreneurs and investors create passive income streams and become work-optional. With a background as a former financial advisor, Chris realized the traditional financial model was broken and set out to find real wealth-building strategies. Since then, he has helped his clients increase their cash flow by over $500 million collectively. In this episode, Thomas and Chris discuss: Why Traditional Financial Planning is Broken Chris reveals why relying on 401(k)s, IRAs, and mutual funds isn’t the path to true financial freedom and how people can take control of their wealth. How to Create Passive Income Without the Stock Market From real estate to business investments, Chris shares alternative ways to build wealth that don’t depend on Wall Street. The ‘Get Lean, Get Liquid, Get Out’ Strategy Chris explains his three-step process for freeing up cash, making smart investments, and achieving long-term financial independence. Key Takeaways: You Can’t Save Your Way to Wealth Chris emphasizes that financial freedom isn’t about cutting back—it’s about creating more income and using money efficiently. Passive Income is the Key to Work-Optional Living By investing in real estate, lending, and cash-flowing assets, Chris helps his clients replace their active income and achieve freedom. Your Business is Your Greatest Asset—Invest in It First Entrepreneurs should maximize their business revenue before diversifying into passive investments. “You don’t need to retire in 40 years. You can create passive income today and live life on your terms.” — Chris Miles CONNECT WITH CHRIS MILES: Website: https://moneyripples.com/ Podcast: Money Ripples Podcast LinkedIn: https://www.linkedin.com/in/chriscmiles CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/neverbeenpromoted Website: https://www.neverbeenpromoted.com/ Instagram: https://www.instagram.com/neverbeenpromoted/ YouTube: https://www.youtube.com/@neverbeenpromoted LinkedIn: https://www.linkedin.com/in/thomashelfrich/ Email: t@instantlyrelevant.com InstantlyRelevant.com Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

Entrepreneur Unleashed | Cut The Tie

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How Sean Edwards Built a Balloon Empire in LA 41:53

20天之前41:53

41:53

Never Been Promoted Podcast with Thomas Helfrich Sean Edwards shares how he turned his childhood passion for balloon artistry into a thriving business. As the founder of Balloon Guy LA, Sean has worked with A-list celebrities and built a brand known for creativity and exceptional service. He discusses the ups and downs of entrepreneurship, how to differentiate in a niche industry, and the importance of saying 'yes' to opportunities. About Sean Edwards: Sean Edwards is the founder of Balloon Guy LA, one of the top balloon décor businesses in Los Angeles. With over a decade of experience in the industry, he has built a reputation for delivering high-quality, imaginative balloon installations for celebrities, corporate events, and private parties. His work has been featured at events for clients like Lady Gaga and Beyoncé. In this episode, Thomas and Sean discuss: From Hobby to Business: The Balloon Evolution Sean started as a balloon artist waiting tables. A single opportunity to perform at a high-end restaurant led him to realize he could turn his passion into a full-time business. He shares how he scaled from a side hustle to a sought-after brand. Saying 'Yes' to Growth Sean emphasizes the power of saying yes to big opportunities, even before knowing exactly how to execute them. His philosophy of accepting challenges and figuring out the details later has helped him secure high-profile clients and create unique balloon experiences. Navigating the Challenges of an Unconventional Business From dealing with helium shortages to working with high-maintenance clients, Sean explains the business side of running a successful balloon company and how he’s worked to differentiate himself from the competition. Key Takeaways: Creativity and Customer Experience Go Hand in Hand A great product isn't enough—Sean shares how focusing on outstanding customer service has helped him build a loyal client base. Marketing a Visual Business is Everything Social media, particularly Instagram and TikTok, have played a huge role in Sean’s success. He discusses the importance of showcasing work online and the impact of visual branding. Passion is Essential, But So is Business Acumen While creativity launched his company, Sean explains why learning about operations, customer service, and scalability has been key to long-term success. “I didn’t chase celebrity clients—I focused on being the best at what I do, and the opportunities followed.” — Sean Edwards CONNECT WITH SEAN EDWARDS: Website: https://www.theballoonguyla.com/ Instagram: https://www.instagram.com/balloonguyla/ Facebook: https://www.facebook.com/balloonguyla LinkedIn: https://www.linkedin.com/in/the-balloon-guy/ Youtube: https://www.youtube.com/@Balloonguyla CONNECT WITH THOMAS: X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System…

Entrepreneur Unleashed | Cut The Tie

1
The Truth About Money Management—Annie Cole Breaks It Down 46:08

21天之前46:08