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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
7AM: Packers @ Eagles Preview
Manage episode 460411049 series 2934293
内容由Wisconsin On Demand提供。所有播客内容(包括剧集、图形和播客描述)均由 Wisconsin On Demand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Jen Gabe & Chewy start the show discussing Chewy doing a dry January that started a week into the month of January. Will Chewy be able to make it to Valentines, day, and what day is Valentines day on? Jason Wilde joins Jen Gabe & Chewy to preview the Green Bay Packers Wild Card Weekend game against the Philadelphia Eagles, How Jordan Love can help the Packers this weekend, and all things Green & Gold. Craig Karmazin joins the show to continue the conversation about Packers @ Eagles, and why he thinks not only the Packers can win, but will win after putting his money on the line. Are the Packers better than they were last year, and what is the case for them winning against the Eagles?
…
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418集单集
Manage episode 460411049 series 2934293
内容由Wisconsin On Demand提供。所有播客内容(包括剧集、图形和播客描述)均由 Wisconsin On Demand 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Jen Gabe & Chewy start the show discussing Chewy doing a dry January that started a week into the month of January. Will Chewy be able to make it to Valentines, day, and what day is Valentines day on? Jason Wilde joins Jen Gabe & Chewy to preview the Green Bay Packers Wild Card Weekend game against the Philadelphia Eagles, How Jordan Love can help the Packers this weekend, and all things Green & Gold. Craig Karmazin joins the show to continue the conversation about Packers @ Eagles, and why he thinks not only the Packers can win, but will win after putting his money on the line. Are the Packers better than they were last year, and what is the case for them winning against the Eagles?
…
continue reading
418集单集
所有剧集
×Gabe is finally back after his couple days off, and kicks off the show by telling us about a snow blowing dilemma he has with his neighbor. Jason Wilde joins us to talk about Aaron Rodgers. Craig Karmazin gives his input on Giannis' injury. We wrap up the first hour by reading some Valentine's Day poems.…
We kick off the second hour by talking about the current state of the Green Bay Packers. Michelle Smallman says she is confident, but Chew sees a lot of the same happening if the season started tomorrow. Week in ReChu is back and Chew gets ready for his MRI on his elbow which he has to exit the show early for. Jen and Gabe talk about what Jordan Love has to do to improve for next year and if he returns to how he played in 2023, could he carry them all the way? The show wraps up with Jen teasing her comedy show story that she will talk about on Monday.…
With Gabe and Joshy still on the sick list, it's just Jen and Chewy today. We begin the hour by getting into a riveting conversation about the most important parts of a sandwich. Jason Wilde joins us in the second segment to try and settle the sandwich debate, and also gives us his take about the depth of this Packers Offensive Line. We then react to some audio from Evan Cohen of Unsportsmanlike, who doesn't think that Aaron Rodgers is a winner. We cap off the hour by Chewy giving us a wild story of a time when Brett Favre played a prank on Aaron Rodgers.…
We start the second hour by talking with Brewers Chief Operating Officer Marti Wronski to get the inside scoop on all ticket specials, giveaways, and so much more for this upcoming season at American Family Field. Part-Time Will fills in for Gabe on the Top 8 @ 8 to quiz Chew and Jen on the 8 quarterbacks with the most interceptions in the NFL playoffs. We then discuss the story of a parent at a hockey game fighting 13 and 14-year old kids who were refereeing the game. We wrap up the hour by discussing parents actions at their kids games.…
With Gabe and Joshy out sick today, Jen and Chewy are holding down the fort. We start the show by receiving some updates on Jen's Uber situation, along with Chewy's rocks in his front yard. With the Packers being rumored to be playing the Steelers in Ireland and Pittsburg being a potential landing spot for Aaron Rodgers, it would set the table for an interesting international matchup. But, which one is more interesting, Rodgers to the Steelers playing the Packers in Ireland? Or Packers following in Brett Favre's footsteps and going to Minnesota? Adam Schefter then joins us to discuss everything NFL off-season. Chewy also negotiates for Adam to continue making appearances on JGC! We cap off the first hour by giving our takeaways from the conversation with Adam Schefter…
The survivors start the 8 o'clock hour by discussing school and Chewy seemingly not being able to remember what his major was. We then discuss Keisean Nixon's twitter feed yesterday, as he was actively lobbying for Maxx Crosby and Davante Adams to join him in Green Bay. Jordan Love also made a remark to Micah Parsons on his podcast about being a Packer, which prompted Chewy to ponder what it would take for him to listen to a podcast. The 49ers currently have better odds than the Packers to win Super Bowl 60, but what makes them better than the Packers? We cap off the show by talking about how a Connecticut lawmaker is campaigning for movie theaters to post what time the actual movie starts, opposed to when the previews begin.…
Jen Gabe & Chewy start the show discussing Jen's issues with her Uber ride to work this morning. Her normal car is in the shop, and instead of waking up her son, or her husband and asking for a ride she choose to schedule an uber, which never actually showed up but charged her for her ride. WIll Jen get her money back from uber, or should she just force her kid to drive her in the future? Jason Wilde joins the show to talk about the potential Davante Adams lands in Green Bay again, the Packers use of free agency and trades this offseason for the Packers. What has caused the backslide from the Green Bay Packers defensive line? Is it a coaching problem, a player performance issue, or the wrong players being selected by Brian Gutekunst. Failing Upwards.…
Jen Gabe & Chewy begin the 2nd hour getting an update on Chewy's rock operation he has been tasked with while his wife is out of town. Chewy received multiple offers of assistance from both friends and fans of the show. Chewy doesn't want help and would rather marinate in his own misery. Power Rankings Tuesday. Where do the Green Bay Packers land? Keisean Nixon says he doesn't want Deebo Samuel on the Packers this offseason, after he's been granted the ability to seek a trade.…
Jen Gabe & Chewy start the show discussing the the Philadelphia Eagles win over Patrick Mahomes and the Kansas City Chiefs in the Super Bowl. The crew reacts to the blowout and surprising loss from the Chiefs who were searching for a 3-peat. After watching the how the Green Bay Packers played the Eagles both times this year, do you feel better about the Packers, and are they closer to be a real Super Bowl contender that we initially thought? According to Reports, the New York Jets are moving from Aaron Rodgers this offseason, and Rodgers will look to continue his career after. Where where Aaron Rodgers land, if anywhere for the 2025 NFL Season? How does Aaron Rodgers being cut from the Jets affect the future of Davante Adams and whether or not he will be on the Packers for a reunion tour? Congrats to Joe in Kewaskum for winning the Superb Owl Squares.…
Jen Gabe & Chewy start the 2nd hour of the show discussing The Super Bowl win last night for the Philadelphia Eagles and how Jordan Love compares to Jalen Hurts who won his first Super Bowl in his 2nd appearance. Will Jordan Love be able to elevate to Hurts level, and what can Jordan Love do to get the Green Bay Packers to the same level. Chewy had an issue with tv's at his Super Bowl Party, and how he decided to deal with it. Thoughts on the Super Bowl half time performance by Kendrick Lamar and more about the Packers.…
Jen Gabe & Chewy are live from the Potawatomi Sportsbook ahead of the Big game between the Kansas City Chiefs who are seeking a 3-Peat and the Philadelphia Eagles. The crew start with a discussion about Green Bay Packers quarterback Jordan Love's response to Josh Jacobs comments about the Green Bay Packers need a real wide receiver 1. Jason Wilde joins the show. Craig Karmazin joins the show to talk Super Bowl, Josh Jacobs saying the Packers need a real WR1, and the Milwaukee Bucks Trading Khris Middleton for Kyle Kuzma. Superb Owl Squares.…
Jen Gabe & Chewy live from the Potawatomi Sportsbook ahead of the big game. The Crew discusses Sterling Sharpe making the Hall of fame finally, and Mike Holmgren NOT making it to the Hall of the Fame, despite being deserving of said distinction. How long will Mike have to make to rightfully be named a Hall of Famer? The week in Rechu. Justin Arnett VP of Digital Gaming from the Potawatomi Sportsbook to join show to talk about all the fun thing happening this weekend at the sportsbook ahead of the big game on Sunday. The crew goes thru all of the different props available to people this weekend. Superb Owl Squares.…
Jen Gabe & Chewy start the show discussing Josh Jacobs day on Radio Row at the Super Bowl in New Orleans. Jacobs took every opportunity to talk about the Green Bay Packers and what they needed to add including the WR position, and even courting of Davante Adams to return to the Packers. Chewy talks about how he didn't like the comments from the perspective of a player, and despite agreeing with his assessment, he would not liek it said in public. Will Josh Jacobs have to apologize. Jason Wilde joins Jen Gabe & Chewy to discuss Josh Jacobs comments about a REAL Wide REceiver 1, Matt Lafleur's comments about Standards over Feelings, and whether or not this will be received well by Josh Jacobs teammates, and the Wide Receivers on offense. Continued Reaction to Josh Jacobs and Superb Owl Squares.…
Jen Gabe & Chewy start the 2nd hour of the program continuing the discussion from Josh Jacobs comments about the Green Bay Packers need a REAL Wide Receiver 1 while speaking at radio row in New Orleans for the Super Bowl. Should Josh Jacobs have said what he said, or should he kept it in house? Is it ok to say something about your team, that now your coach, and teammates will have to deal with? Top 8 @ 8. The Milwaukee Bucks traded Khris Middleton to the Washington Wizards for Kyle Kuzma, the crew discuss the loss of a Bucks legend, and what they think of the Bucks moving forward. Superb Owl Squares.…
Jen Gabe & Chewy start the show discussing his self diagnosed elbow injury that will require surgery, and the fact he believes he can skip an mri because he knows what his injury is already. Is it finally time for Brian Gutekunst and the Green Bay Packers make a trade for franchise changing and future altering player. Adam Schefter ESPN NFL Insider joins Jen Gabe & Chewy to talk about Myles Garrett requesting a trade from the Cleveland Browns, The Browns unwillingness to trade him, Cooper Kupp announcing the Rams plan to trade him and all news across the NFL as a whole. Superb Owl Squares.…
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