Turning Instagram DMs Into Money Making Machines From Startup To Wunderbrand podcast

18:27

Nick shares his journey from working in corporate America at Ernst & Young to launching Frayter Media, an agency that specializes in building personal brands for high-profile athletes, CEOs, and executives. He dives into how MMA fighters are realizing the power of personal branding, how social media has revolutionized sports marketing, and how new media like podcasts and short-form content are changing the game. This episode is packed with insights on leveraging social media, working with elite clients, and scaling a remote business. If you're interested in brand-building, sports marketing, or digital entrepreneurship, this one’s for you! Call to Action 📢 Build Your Brand Like a Champion! 🚀 Work with Nick and his team at Frayter Media – Whether you're a CEO, executive, or athlete, Frayter Media helps you craft a powerful brand that stands out online. 📩 Get in Touch with Frayter Media: FrayterMedia.com 🎧 If you enjoyed this episode, subscribe and leave a review! Share it with someone who needs to hear this. Timestamps & Key Topics [00:00:00] - Introduction: Meet Nick Frayter, brand manager for elite combat sports athletes [00:01:00] - From Ernst & Young to digital entrepreneurship: Nick’s bold career switch [00:02:00] - How Frayter Media started and the vision for the business [00:04:00] - How to build a strong personal brand for athletes and executives [00:05:00] - How Nick and his brother broke into the MMA world and started working with top fighters [00:06:00] - Why specialization matters: How focusing on combat sports gave them a competitive edge [00:08:00] - MMA fighters & branding: The importance of diversified income streams [00:09:00] - How new media (podcasts, social platforms) helps fighters grow their personal brands [00:10:00] - The legal side: Navigating content rights and contracts in the digital age [00:11:00] - The remote work revolution: How Frayter Media operates from anywhere in the world [00:13:00] - Surprising viral success stories from working with high-profile clients [00:15:00] - The unexpected lessons from corporate life that help in entrepreneurship [00:16:00] - Growth plans: What’s next for Frayter Media in 2025? [00:18:00] - Final thoughts: How to build a scalable, self-sustaining business Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
How to Scale Your Coaching Business with Meta Ads! 26:51

3天之前26:51

26:51

Carol dives deep into price arbitrage, setting boundaries in business, the power of specialization in Meta advertising, and how she helps coaches attract high-quality leads and boost revenue. She also shares case studies, including a six-figure course launch and strategic list-building for client success. Tune in for expert insights on Meta ads, digital marketing strategies, and how to scale your coaching business with the right ad strategy! Timestamps & Key Topics [00:00:00] - Introduction: Why Carol Kabaale is the perfect guest for this episode [00:01:00] - Specialization: Why Carol focuses exclusively on online business coaches [00:02:00] - The power of branding: First impressions from Carol’s website [00:03:00] - How Carol helps coaches amplify their message [00:04:00] - Carol’s transition from the corporate world to entrepreneurship [00:06:00] - Setting boundaries in business: How Carol reclaimed her time [00:08:00] - Price arbitrage: How she leveraged global pricing differences [00:10:00] - How Carol landed her first international clients [00:12:00] - Why specializing in Meta ads was the key to her success [00:15:00] - Common ad mistakes: The dangers of the “Boost Post” button [00:18:00] - Success story: How Carol helped a coach achieve a six-figure launch [00:20:00] - The importance of lead nurturing and list-building [00:22:00] - Carol’s vision for 2025: Growth without sacrificing freedom [00:24:00] - Final thoughts: How to work with Carol Call to Action 🚀 Take Carol’s Meta Ads Quiz: Find out if you’re ready to run ads and get personalized recommendations! 👉 Visit Carol’s Website https://carolkabaale.com/ 📩 Work with Carol: Book an SOS call if you need expert guidance on your Meta ads. 📱 Follow Carol Kabaale: 🔹 Instagram | 🔹 LinkedIn | 🔹 Website Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

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The Secret to Growing Your Brand with a Book 30:58

4天之前30:58

30:58

In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence. She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky’s insights will help you maximize your book’s reach and impact. Timestamps & Key Topics [00:00:00] Introduction to Becky Robinson & Weaving Influence [00:02:00] Are books still relevant in a digital-first world? [00:04:00] Why a book is the ultimate business card [00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value [00:09:00] How to know if your book idea is ready for publishing [00:12:00] The importance of testing your ideas before you write a book [00:15:00] Why sharing your ideas online is key to refining your message [00:18:00] Behind the scenes: How Becky marketed her own book Reach [00:20:00] Repurposing book content for social media, courses, and more [00:22:00] The business benefits of writing a book (beyond royalties) [00:25:00] Making money as an author: Reality vs. expectations [00:28:00] Why fiction and nonfiction authors need different marketing approaches [00:30:00] The power of book awards, Amazon rankings, and media campaigns [00:32:00] How to work with Becky & Weaving Influence Call to Action 📖 Thinking of Writing a Book? Get expert guidance & marketing strategies from Becky Robinson and her team: 🔗 Weaving Influence: www.weavinginfluence.com 📚 Grab a Copy of Becky’s Book – Reach 🎙️ Listen to Becky’s Podcast: The Book Marketing Action Podcast (140+ episodes on marketing & publishing!) 📩 Follow Becky for More Insights: LinkedIn: Becky Robinson Instagram: @WeavingInfluence Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
How Startups Are Closing More Deals with Less Headcount: From Sales Reps to AI SDRs 37:11

7天之前37:11

37:11

From hiring philosophy to revenue operations, AI-powered outreach, and the challenges of selling AI-driven solutions to legacy businesses, Frank delivers hard-hitting insights for startup founders, sales leaders, and AI enthusiasts. 📢 What next? 🔗 Learn more about Salesforge: Salesforge.ai 🔗 Connect with Frank Sondors on LinkedIn: Frank Sondors 📩 Have questions for Frank? Drop them in the comments for a potential Round 2 interview! 🎯 Key Topics & Timestamps: 🔹 [00:00] - Introduction to Frank Sondors & Salesforge 🔹 [01:30] - Scaling from 3 to 34 employees & $3M ARR in 20 months 🔹 [03:45] - What is an AI SDR & why sales teams are getting leaner 🔹 [06:30] - Winning the Vidyard Video Sales Team Award 🔹 [08:15] - Frank's career: From Google to launching his own startup 🔹 [12:00] - Why founders today avoid overhiring & embrace automation 🔹 [14:30] - Selling AI solutions to legacy businesses & skeptics 🔹 [18:00] - The mindset shift from employee to founder & CEO 🔹 [21:00] - Hiring philosophy: Finding high-impact employees 🔹 [30:00] - The probation period that filters A-players from deadwood 🔹 [35:00] - The road to $3M ARR & what’s next for Salesforge Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
Baby Data Matters: The AI Revolution in Parenting with Ami Meodod 38:26

8天之前38:26

38:26

www.littleone.care Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

1
The Rise of the Fractional CMO: Why Businesses Are Rethinking Marketing Leadership 31:38

9天之前31:38

31:38

With a career spanning decades and work with brands like AT&T and Disney, Angelo shares his insights on how businesses can maximize their marketing efforts without committing to a full-time executive. We dive deep into the role of a fractional CMO, the common mistakes businesses make in marketing, and how to effectively position and scale brands. Angelo also shares his signature "APPLES" framework for strategic marketing and gives invaluable advice for entrepreneurs, business owners, and consultants looking to refine their marketing approach. If you've ever wondered whether your company really needs a full-time CMO, or how to get the most out of a fractional marketing leader, this episode is for you! Timestamps & Key Topics [00:00:00] Introduction to Angelo Ponzi & the role of a fractional CMO [00:02:00] Why Angelo didn’t change his surname despite the association with Ponzi schemes [00:05:00] What drives Angelo? The excitement of working across different industries [00:07:00] The racehorse vs. mule analogy: Why fractional CMOs are high-intensity strategic players [00:09:00] What types of companies benefit most from hiring a fractional CMO [00:12:00] Do businesses really know their marketing problems? Why external assessments are key [00:14:00] How Angelo helps companies align their leadership teams and uncover market opportunities [00:17:00] The biggest marketing mistakes businesses make & how to avoid them [00:20:00] Learning from bad experiences: Why failure can be your biggest teacher [00:23:00] The APPLES Framework: Angelo’s step-by-step approach to marketing strategy [00:28:00] Finding the right clients as a consultant: Not all business is good business [00:30:00] Where to find Angelo and how to connect for fractional CMO services Call to Action 🚀 Need a Fractional CMO to Elevate Your Business? Connect with Angelo Ponzi for strategic marketing & branding insights: 🔗 LinkedIn: Angelo Ponzi 🌐 Website: Craft Marketing & Branding 🎙️ Listen & Subscribe to Angelo's Podcast! Gain insights on branding, strategy, and business growth. 📩 Sign Up for Angelo’s Newsletter! Get expert marketing insights sent straight to your inbox. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
AI’s Limits: The One Thing It Can’t Replicate 27:02

11天之前27:02

27:02

We also explore: How AI helped Chris write a book in under a week The future of AI and automation in business What AI can't replace in human creativity The balance between AI tools and personal branding How AI is leveling the playing field for startups and agencies A must-listen for marketers, entrepreneurs, and anyone looking to future-proof their business in an AI-driven world! 🚀 What next? 📢 Connect with Chris Singel & Learn More 🔗 Visit [Delta Digital Agency https://www.deltadigitalagency.com 🔗 Follow Chris on LinkedIn https://www.linkedin.com/in/chrissingel 📚 Check out his book Think Like an AI on Amazon https://www.amazon.com/Think-Like-AI-Chris-Singel/dp/xyz123 Timestamps & Key Topics 🔹 [00:00] - Chris Singel’s journey: From comedy & digital marketing to AI thought leader 🔹 [01:30] - How Chris used AI to write a book in days 🔹 [03:00] - AI’s role in enhancing creativity vs. replacing it 🔹 [06:00] - AI in marketing, automation & business growth 🔹 [09:30] - The risk of AI-generated content & quality concerns 🔹 [12:00] - Funny or Die, digital video evolution & company culture 🔹 [16:00] - The future of AI in marketing, HR & sales automation 🔹 [19:30] - How AI is changing human decision-making & governance 🔹 [22:00] - Should businesses focus on personal vs. company branding? 🔹 [24:30] - The opportunity for business owners to adopt AI for efficiency 🔹 [26:00] - Where to find Chris Singel & his new AI-focused podcast Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

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This App Finds Movies You’ll Love (Better Than Netflix Can) 29:03

15天之前29:03

29:03

Kyle started as a Hollywood writer, working with some of the industry's top producers, before embarking on a four-year digital nomad journey. His travels and passion for storytelling led him to develop Omlist, an app that prioritizes human taste clusters over AI-driven predictions. 💡 What You’ll Learn in This Episode: 🔹 Why existing movie recommendation engines (Netflix, Amazon) get it wrong 🎥 🔹 How Omlist uses human-driven taste profiles to create better recommendations 🔹 The challenges of launching a startup in the entertainment-tech space 🔹 Networking tips for founders & why building connections is everything 🤝 🔹 The future of AI vs. human-curated content and why your taste is unique 💬 Timestamps & Key Topics: [00:00:00] The challenge for startups: Networking and getting in front of the right people. [00:00:50] Introducing Kyle Cords – from Hollywood writer to tech entrepreneur. [00:01:30] What is Omlist? How it differentiates from Letterboxd & Netflix. [00:04:00] The problem with AI-driven recommendations & the importance of human taste. [00:06:45] How Omlist helps users find the best movies and tells them where to stream them. [00:08:30] The business side: How does Omlist plan to make money? [00:10:30] Kyle’s networking strategy and how he connects with Silicon Valley CEOs. [00:14:30] How founders can avoid startup isolation & leverage masterminds. [00:16:00] Marketing a tech startup: SEO, YouTube, TikTok & beyond. [00:19:45] Handling naysayers & the importance of believing in your vision. [00:21:00] The power of a great recommendation & how it shapes culture. [00:26:30] The future of Omlist – AI, community building & the next big steps. 🎧 Listen Now & Discover More: Omlist.io 📢 What next? Download Omlist today and start discovering movies that truly match your taste! Available on iOS & Android. 🔗 Follow Kyle Cords & Omlist: 🌍 Website: omlist.io Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
Why Most Companies Fail at Sustainability Goals in 2025 34:25

16天之前34:25

34:25

Lee and Nicholas dive deep into sustainability in business, exploring the difference between ESG and sustainability, how startups can integrate sustainable practices from day one, and why financial institutions are prioritizing green funding. Learn how to avoid SDG washing, leverage sustainability as a competitive advantage, and prepare for the growing demands of ESG reporting. 🔹 Timestamps: 00:00 – Introduction: Sustainability vs. ESG 02:00 – What does sustainability really mean for business? 04:00 – ESG and why finance is driving it 07:00 – Startups: How to embed sustainability from day one 10:00 – The rise of sustainability regulations and investor demands 12:30 – Challenges for small businesses & opportunities in green markets 15:00 – The impact of sustainability on business success 20:00 – A simple 3C framework to implement sustainability 25:00 – Data, ESG software, and supply chain transparency 29:00 – Making sustainability a core part of company culture 33:00 – How to get Lee’s book + special giveaway 💡 Want to build sustainability into your business? Check out Lee Stewart’s book, How to Build Sustainability into Your Business Strategy, available on Amazon. Visit LeeStewart.com.au for resources, templates, and sustainability tools. 🎁 Win a Signed Copy! The best comment on X will win a signed copy of Lee’s book! 🌱 Don’t miss this episode if you want to future-proof your business! Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
Why Bad Presentations Cost Businesses Millions (& How to Fix Yours) 19:46

18天之前19:46

19:46

https://www.iamemilyschneider.com/ Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

1
Ditch the Funnel: The Smarter Way to Scale Your Business 26:35

21天之前26:35

26:35

https://forgetthefunnel.com Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

1
Franchising Myths Busted: What They Don’t Tell You! 29:55

24天之前29:55

29:55

Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

1
Why Single-Minded Focus Makes Startup Success INEVITABLE 47:55

25天之前47:55

47:55

www.ExtraordinaryPeople.com Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

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Why LinkedIn Beats Having Your Own Website in 2025 25:32

27天之前25:32

25:32

🎯 What You’ll Learn in This Episode: 🔹 Why LinkedIn is more important than a website for new businesses 🔹 The biggest misconceptions people have about LinkedIn 🔹 How to craft a high-converting LinkedIn profile 🔹 The power of niching down and making your offer crystal clear 🔹 The right posting strategy (quality vs. quantity) 🔹 How to approach high-value connections & influencers the right way 🔹 Why giving first is the ultimate LinkedIn networking hack ⏰ Timestamps: 00:00 – Why LinkedIn is more important than a website 01:00 – The must-have elements of a great LinkedIn profile 03:00 – The biggest LinkedIn mistakes people make 06:00 – Why ultra-niching your offer leads to more clients 09:00 – Should you post multiple times a day? (Best posting frequency) 12:00 – LinkedIn as a B2B sales powerhouse 17:00 – How to grab the attention of high-level influencers 21:00 – The key LinkedIn skills you need to master 24:00 – Free vs. paid LinkedIn: When to upgrade 📌 Follow Sam Swirsky: 🔗 LinkedIn: https://www.linkedin.com/in/sam-swirsky/ 🌐 Website: samswirsky.com 📌 Follow Nicholas Kuhne: 🌐 Website: kuhne.no 🔥 Don't forget to like, subscribe, and share! If you're serious about growing your LinkedIn presence, this episode is a must-watch. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy…

1
How to Disney-fy Your Business & Wow Customers 20:17

大约1年之前20:17