Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Yesterday's passages from the lectionary are Psalm 22:1-15 and Mark 10:17-31. We generally only read two of the lectionary passages on Sunday morning at our church, but I read a third this week because it fit nicely. The third passage is Job 23:1-9, 16-17. Full manuscript is available here: http://www.thesquirrelfactor.com/2015/10/then-who-shall-be-saved-psalm-221-15.html
Yesterday's passages from the lectionary are Psalm 22:1-15 and Mark 10:17-31. We generally only read two of the lectionary passages on Sunday morning at our church, but I read a third this week because it fit nicely. The third passage is Job 23:1-9, 16-17. Full manuscript is available here: http://www.thesquirrelfactor.com/2015/10/then-who-shall-be-saved-psalm-221-15.html
Good afternoon! Our scriptures for today are JOB 42:1-6, 10-17 and MARK 10:46-52. Full manuscript can be found at http://www.thesquirrelfactor.com/2015/10/but-now-i-see-job-421-6-10-17-mark-1046.html
Yesterday's passages from the lectionary are Psalm 22:1-15 and Mark 10:17-31. We generally only read two of the lectionary passages on Sunday morning at our church, but I read a third this week because it fit nicely. The third passage is Job 23:1-9, 16-17. Full manuscript is available here: http://www.thesquirrelfactor.com/2015/10/then-who-shall-be-saved-psalm-221-15.html…
Yesterday in church, our passages of scripture were Proverbs 1:20-33 and James 3:1-12. I found these passages to be especially interesting in the midst of presidential elections - and consequently angry Facebook battles - heating up. I know it offered me a good hard look into how carefully I'm selecting my words. Full manuscript: http://www.thesquirrelfactor.com/2015/09/mind-over-mouth-proverbs-120-33-james.html…
This morning's lectionary passages fit neatly with some of the trouble we see in the world around us today. We're looking at Proverbs 22:1-2, 8-9, 22-23 and James 2:1-17. The full manuscript can be found at: http://www.thesquirrelfactor.com/2015/09/mercy-triumphs-over-judgment-proverbs.html
Good Tuesday, dear friends! Once again, in the shuffle of life, I'm a couple days late posting the Sunday sermon. I hope that you are all off to a great start this week! Our passages for this sermon are Matthew 28:16-20 and 1 Corinthians 15:1-11. Full manuscript can be found at: http://www.thesquirrelfactor.com/2015/09/i-am-what-i-am-matthew-2816-20-1.html…
I just realized how late I am in posting this week's sermon. You have my deepest apologies. We have had both a family celebration this week - the birth of my sweet baby nephew - and a terrible loss. My sweet Oma, my step-father's mom who has taken my sister and I in as her own grandchildren these past 15 years that Dad and Julian have been together has been in declining health over the past year and a half or so. She took a nasty fall early this week and passed away early Thursday morning. The seasons of life have been at the front of things for us lately. In all of the hubbub of life beginning and life ending, I forgot to post my sermon this week until just now. Our passages this Sunday were Exodus 36:8-19 and 1 Corinthians 14:26-40. Full manuscript can be found at: http://www.thesquirrelfactor.com/2015/08/let-all-those-with-skill-exodus-368-19.html…
Good afternoon, dear friends! Today's passages are Exodus 3:1-12 and 1 Corinthians 12:4-31. We're talking about using your gifts for the good of the body. Full manuscript is available at: http://www.thesquirrelfactor.com/2015/08/who-me-exodus-31-12-1-corinthians-124-31.html
Our passage this morning is 1 Corinthians 11:23-34. May you find your week peaceful and blessed! Full Manuscript: http://www.thesquirrelfactor.com/2015/08/1-corinthians-1123-34-remembrance.html
This morning, we move on to chapter 9 of 1 Corinthians. We're focusing on a small section, but it's a piece that I think helps us get to the heart and the urgency of Paul's message. Join me as we listen for God's Word in 1 Corinthians 9:19-27. Full manuscript at: http://www.thesquirrelfactor.com/2015/07/1-corinthians-919-27-apostolicity-101.html…
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