#22 - André Eikmeier - Cult Tribal - Tribes and Business for Good

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

André and Jason softened into the couches upstairs at Square Holes HQ and pontificate about all things belonging, business for good and growing tribes. And, why some businesses do bad, often when they forget where it all began and the goodness in their DND. André is Founder of Cult Tribal an agency he recently launched to help brands unite tribes. Go to culttribal.com for more. As it says on the website "By connecting with purpose, by standing for something, something that people want to be a part of. Because we all have a need to feel like we belong." This is a wonderful discussion going way back to André's childhood of feeling uncomfortably different and how his entrepreneurial journey including co-founding and leading wine Tribe vinomofo inspired and epiphany at 2am a couple years ago to guide his next exciting phase. We go deep into what it takes to find your personal and business purpose. And why some businesses go bad even with the best intentions, yet it is never too late to choose to be good. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [e-mail] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/