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Lucy Letby is a child killer. Last year she was convicted of murdering seven babies and trying to murder six more while working as a neo-natal nurse at the Countess of Chester Hospital, in the NW of England and was sentenced to spend her life in jail. She also went back in court to face a retrial on one charge the jury could not reach a verdict on - the alleged Attempted Murder of a premature baby girl, known as Baby K. She was found guilty once again. Follow the trial's evidence just as the ...
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Is your podcast just another task on your to-do list or a key player in your business strategy? Welcome to Share, Strategize, & Shine with me, Caroline Hull, your guide and podcast consultant. With years of experience helping hundreds of women coaches and consultants turn their podcasts into powerful business tools, I'm here to help you do the same. This podcast delivers tailored strategies and actionable insights each week, guiding you to monetize your expertise and propel your entrepreneur ...
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Creative Biz Rebellion

Kelly Parker Smith and Caroline Hull

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Kelly from Hello World Paper Co. & Stamps and Caroline from Caroline Creates are two product based biz owners who want to connect with and help other product based business owners. The product based business world is shrouded in mystery... why? Why is it so easy to get information about starting a service based business, but when you ask people questions about their product based business they run and hide. That's dumb. When we lift each other up we not only help someone else's business, we ...
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Break the Silence is a podcast series by Aid to the Church in Need (ACN) (UK), featuring discussions about faith, Christian persecution, religious freedom and advocacy. ACN is a Catholic charity supporting the suffering Church throughout the world and raising awareness of Christian persecution.
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Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space? You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on ...
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Carousels have always been a valuable way to engage followers, but with Instagram’s latest update, they’re an even bigger opportunity to reach new audiences. Plus, this format gives you the chance to be more creative and tell a story in a single post, making it a powerful tool in your Instagram strategy. What You’ll Learn in This Episode: [01:29] N…
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It’s our 200th episode! 🎉 In this special milestone episode, I’m celebrating podcasting and the incredible journey it’s taken me on over the years. Instead of the usual solo format, I’m joined by members of my Strategize and Shine community who share their own stories, podcasts, and reasons why they love this medium. Podcasting has transformed not …
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In this episode we hear from the nursing manager who got ‘too close’ to Lucy Letby, sending her chummy messages telling her to ‘hang on in there, girl,’ after police were called in. Karen Rees said she felt ‘bullied’ by a consultant when he called her at home to demand Lucy Letby was removed from the ward, after she murdered two triplet brothers in…
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Are you drowning in the stress of trying to create Instagram content every single day? I’m breaking down my super simple, no-fluff, 5-step plan to help you map out 14 days of Instagram content in just 30 minutes. Yup, you heard that right—30 minutes! This plan will simplify your entire content creation process so you can stay consistent, engage you…
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Have you ever felt like your podcast episodes are missing the mark or that your content planning isn’t delivering the results you want? If so, you’re definitely not alone. Over the years, I’ve seen many talented podcasters struggle with the same few content planning issues, and I’ve been there myself! It’s not just about having great ideas; it’s ab…
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Caroline and Liz are back with the latest from The Thirlwall Inquiry which is continuing to investigate how Lucy Letby was able to commit murder at the Countess of Chester Hospital. In this episode we learn more about Letby’s character and behaviour from her fellow nurses working closely with her on the neonatal unit. We are told she initially fail…
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I’m diving into a question I get asked all the time by business owners trying to grow on Instagram: “When is the best time to post?” But if you’re looking for a magic time that guarantees more engagement and followers, you’re asking the wrong question. What You’ll Learn in This Episode: [08:34] [The Real Deal on Posting Times] – I share insights fr…
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Caroline and Liz are back with the latest from The Thirlwall Inquiry which is continuing to investigate how Lucy Letby was able to commit murder at the Countess of Chester Hospital. In this episode we hear from Doctor U, the married doctor who prosecutors at Lucy Letby's trial described as her boyfriend and who she denied having an affair with. He …
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You see 120k combined account followers for my brands on social media. What you did not see is all of the mistakes I made along the way to get there. That's why I put together this super special episode for you where I'm teaching you seven reasons why you're struggling to grow your business on Instagram and how to fix each one. What You’ll Learn in…
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Do you want to make sure your podcast is helping you drive sales during major promotions like Black Friday? In this episode, I’m breaking down three essential strategies that will help you use your podcast to boost your Black Friday sales and beyond. We’re diving into how to align your podcast content with your promotion, why having a well-thought-…
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In this episode Caroline and Liz have the evidence from some of the doctors who worked on the ward with Lucy Letby. They all told the inquiry the numbers of babies collapsing and dying caused staff to think the unthinkable - that a member of staff was harming babies. Once they did raise concerns with managers they were wrongly told a review had cle…
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Are you struggling to get sales from your Instagram content? It might be because you’re focusing too much on promotional content and not enough on attracting your ideal clients! I’m breaking down the key differences between promotional content and attraction content, and why finding the right balance is the secret sauce to growing your audience and…
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Happy International Podcast Day! 🎉 Today, I’m opening up about the five biggest lessons I’ve learned during my podcasting journey—lessons that have completely transformed not only how I podcast but also how I show up, share my voice, and connect with all of you. We’re talking about everything from finding the confidence to truly use your voice, to …
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Caroline and Liz are back with the latest from The Thirlwall Inquiry which is continuing to investigate how Lucy Letby was able to commit murder at the Countess of Chester Hospital. In this episode we hear the testimony from 8 parents who had babies on the neonatal unit. The same themes recur again and again. We hear how the families’ search for an…
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How Would It Feel to Have a Sales Funnel Bringing in Clients on Autopilot? I’m pulling back the curtain on my exact multi-six-figure sales funnel that runs on autopilot. This system ensures that my content works for me 24/7, so I can step away from my business, knowing everything’s still in motion. Whether I’m on vacation, at yoga, or just stepping…
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Want to turn your podcast listeners into active community members or paying clients? In this episode, I’m sharing 5 quick but powerful tips to optimize your podcast's calls to action (CTAs). Whether you're looking to increase engagement or conversion rates, these easy-to-implement strategies will help you encourage your listeners to take action eve…
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Join Caroline Cheetham and Liz Hull as they cover the latest evidence from the Thirlwall Inquiry, which is examining how Lucy Letby was able to commit murder whilst working at the Countess of Chester Hospital. In this episode we recount the experiences of the parents of five babies who were killed or harmed by the neonatal nurse through their first…
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In this episode we hear evidence from two mothers whose babies were murdered by Lucy Letby on the neonatal unit at the Countess of Chester Hospital. They detail a lack of disclosure and poor communication from the hospital. They confirm the consequences of the hospital managers’ delay in contacting the police and the lack of accountability felt at …
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Ready to explode your Instagram growth? I’m re-airing one of the most popular episodes from 2022 with the exact strategies that helped me gain 20K followers in just 30 days! Whether you’re struggling with engagement or unsure how to stand out, these three powerful keys will transform your approach. The best part? These strategies are timeless and a…
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Ever feel stuck staring at a blank screen, wondering what to talk about next on your podcast? I’ve been there, too. In this episode, I’m sharing my ultimate guide to never running out of content ideas for your podcast. We all know the importance of consistent, valuable content, but how do you keep those great ideas flowing, especially when you’re d…
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We are now at the end of the first week of the Thirlwall Inquiry set up to establish how Lucy Letby was able to get away with murdering babies on an NHS hospital ward for so long. Already damaging testimony has been delivered about how multiple attempts to raise the alarm went unheeded, and delays in calling in the police cost babies' lives. Why we…
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Following the trial and conviction of neonatal nurse Lucy Letby, The Thirlwall Inquiry has been set up to examine the events at the Countess of Chester Hospital that surrounded the murder and attempted murder of multiple babies. It began today, Tuesday 10th September 2024, at Liverpool Town Hall. In this episode Caroline Cheetham and Liz Hull discu…
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I’m diving deep into the mindsets and energetics that are absolutely critical for long-term business success on social media. Sure, strategies and hacks are helpful, but let’s face it—what really makes or breaks your business is your mindset. After 14 years in the game, I’m sharing key lessons I wish I had known when I started, and the mindset prac…
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Have you heard that you need thousands of listeners to make an impact, or that top-tier equipment is non-negotiable? Let’s dismantle these misconceptions together. With podcasting's popularity on the rise, it's vital to separate fact from fiction to empower you to step confidently into podcasting for your business. As we dissect and debunk these co…
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As it’s revealed Lucy Letby has changed her legal team this special episode takes a look at what is causing rampant speculation amongst both experts and the general public that Lucy Letby’s conviction could have been ‘unsafe’. We speak to Professor Jane Hutton, who signed a letter calling for an extension to the scope of the Inquiry as she question…
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The Strategize & Shine Membership is Now Open! Head to wildhomepodcasting.com/membership to join today! This membership is designed to not just support your podcasting journey but to transform it. With this membership, you gain direct access to me for any burning questions you might have—no more late-night Googling or feeling stuck with technical s…
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If you're struggling to create content that converts—whether that’s into followers, email subscribers, leads, or sales—it’s likely that it’s time to do some Target Market Research! Today, I'm sharing the one essential strategy that could be the missing piece in your marketing puzzle, not just for Instagram, but for any platform where you're promoti…
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If you've ever wondered how to turn your passion into a powerful podcast that not only captures hearts but also drives business growth, you're in for a treat! This week, I'm sitting down with the incredible Caroline Hull, podcasting strategist, manager, and CEO of Wild Home Podcasting. Caroline's journey from shy introvert to confident podcasting p…
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Want an inside peek into my episode planning, recording, editing and sharing process? In this episode, I’m sharing a behind the scenes peek into my tools and strategies that streamline podcast production while ensuring each episode is aligned with my brand and goals. As someone who values creativity, strategy, and authenticity, I highlight the impo…
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No matter how good your content is, if your profile isn’t optimized, you won’t see the conversions, growth, or sales you’re aiming for. If you’re not seeing the conversions, growth, or sales you’re dreaming of, no worries—I’m here to help you turn that around! In this episode, you’ll learn: [00:00] The Power of an Optimized Instagram Bio: Discover …
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Ever thought about the real impact of your podcast, or perhaps rethinking your strategy to not just connect but really resonate and drive your business forward? You're in the perfect spot. In today’s episode, we’re diving deep into the essentials of crafting a podcast strategy that does more than just exist—it thrives, aligning seamlessly with your…
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Send us a Text Message. Today, I'm thrilled to welcome back Dolly DeLong, a seasoned expert in systems, workflows, and SEO. Dolly brings a wealth of knowledge from her dual roles as a systems and workflow educator for creative business owners and a Nashville-based family photographer. In this episode, Dolly shares her expert insights on the signifi…
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If you’re a business owner struggling to monetize your Instagram and boost your brand visibility, this episode is for you! I'm sharing five things I wish I had known when I started my Instagram business account. These common mistakes often trip up entrepreneurs, and I'm here to help you avoid them. In this episode, you’ll learn: [01:58] Consistency…
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Send us a Text Message. If you’ve ever wondered about the transformative power of a podcast for your business, today’s episode is for you. I’m diving into why adopting a strategic approach to podcasting isn’t just a good idea—it’s essential for your business’s growth. In this episode, we'll discuss practical steps to align your podcast with your bu…
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ACN (UK) National Director Dr Caroline Hull and ACN Head of Nigeria Projects Kinga Schierstadt visited IDP camps and met Christians forced out of their homes by extremists in some of Nigeria’s most dangerous regions. They share some moving and inspiring stories about the suffering and persecuted Church.…
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Have you ever wondered if AI can really make a difference in your business? Juan Galán is an AI coach, content creator, and founder of IG Creator Academy. Juan has amassed over 150k followers on social media, and today, he's sharing how AI tools like ChatGPT can revolutionize the way we create and scale our businesses. In this episode, you’ll learn…
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If you're still telling people on Instagram to click the link in your bio, today's episode is definitely for you. I'm sharing a game changer that skyrocketed my Instagram engagement, sales, and helped me grow my email list in my sleep. Have you guessed it? It's DM automation. Today, we're diving into ManyChat, how I've been using this tool to boost…
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Send us a Text Message. As we close our series on getting your podcast fall-ready, today's episode delves into the critical task of measuring success and planning for growth. Understanding how to evaluate the impact of your podcast refresh or changes is more than essential—it's transformative. And you might be surprised to find how closely it all c…
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Are you feeling like your Instagram content isn't quite hitting the mark? Maybe you’re cranking out posts but not seeing the engagement or reach you’re aiming for? If you’re ready to supercharge your Instagram game and attract those dreamboat followers who will convert into paying clients, you’re in the right place! Today, I’m sharing three ways I …
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Send us a Text Message. If you've been podcasting for a while, you might feel that your podcast could use a little makeover to realign with your evolving business goals. Today, I'll share insights into why and when a refresh might be necessary, along with a behind-the-scenes look at a successful refresh and audit and the amazing results that follow…
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Have you ever felt let down by the generic and uninspired responses from AI tools like ChatGPT or Google Gemini? Your prompts likely need refinement. Part 2 of our AI Marketing Series looks into how the quality of your questions directly influences the AI's answers, giving you practical tips to make your content creation smoother, streamline your w…
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Dr John Newton, ACN (UK) Communications & Research Manager recently returned from a trip to rural India where he witnessed both the joys and difficulties experienced by the local Church. He sits down with John Pontifex, ACN (UK) Head of Press & Public Affairs to discuss the challenges facing Christians in India and what the charity is doing to help…
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If you've ever wondered how AI and ChatGPT can help you grow your audience, attract ideal customers, and boost your brand's visibility, you're in the right place. Today kicks off part one of our four-part mini-series on AI marketing, where I'll share how you can leverage AI to save time, and energy, and create engaging content that converts. In thi…
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In this episode Caroline and Liz bring you the heartwrenching words of Baby K’s mum who spoke in court about how Lucy Letby’s actions had devastated her family’s life. They also detail the remarks of Mr Justice Goss, as he sentenced Lucy Letby to another whole life term, and they discuss the reasons she tried and failed to appeal her convictions. L…
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In this episode Caroline and Liz have the guilty verdict. It took the jury in Manchester just over three hours to decide that Lucy Letby did try to murder a tiny premature baby known only as Baby K. They believed the doctor who said he caught Lucy Letby virtually red-handed as the baby started to collapse after her breathing tube was dislodged. Fol…
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In this episode Caroline and Liz bring you the final words to the jury before they are sent out to consider their verdict. They have been told it’s up to them which evidence is the most important, and which witnesses they choose to believe. Lucy Letby’s guilt or innocence in this case, is in their hands. Lucy Letby denies attempting to murder Baby …
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