We are design graduate students at the University of Wisconsin - Stout. We have explored the history and culture of 4 out of the many discarded objects found in and around the walls of Harvey Hall during its recent renovation. The medicine bottle, the ruler, the film reel, and the soda can illuminate not only the history of the Art & Design program at UW-Stout, but the journey made by us as students as we connect these objects to the world.
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Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader wit ...
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What if you decided that mediocre was no longer an option? What if you decided that TODAY is your day to stop waiting for permission to pursue the life of your dreams? This IS your wake-up call to disrupt your default life & get you on the path to Greatness! It is often said that you should be working ON your business, not IN your business. Your money must serve you, not the other way around. If you're enjoying significant success in your current ventures, how about bringing it to the next l ...
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How To Become A Self-Employed Snowbird Before 40 And Live Life Intentionally With Zach & Holly Overcashier
57:37
Is it even possible to be a snowbird before 40 in a world where the term itself is almost associated with retirement? Our powerhouse couple guests did just that in their 30s. Zach and Holly Overcashier own and operate the superfoods company Elderwise Organics. Driven by their motto, “Enjoy the journey,” the Overcashiers work hard running two busine…
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How to be Successful as a Creator at Any Age & Tips for Getting Started at 40+ with Michelle Spieler
35:33
Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what s…
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Design The Life You Love: A Canadian's Faith-Fueled Real Estate Adventure In Florida With Tavia Rogerson
38:08
Real estate is like the Wild West out there with so many players on the field. Can it really be your blueprint to design the life you dreamed of with all the competition? Today’s guest believes you can! In this episode, Tavia Rogerson, a multi-business owner, real estate investor, trainer, and award-winning mentor, takes us into her real estate adv…
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由Harley Jordan & Sonia Elyss
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Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, c…
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For more than a decade, Connor Steinbrook made a fortune playing poker professionally, but everything went to dust when the game was shut down in 2011. Not letting his massive losses pull him down, he achieved his ultimate breakthrough by becoming a full-time real estate investor. In this episode, Connor joins Stefanie Peters and Ben Peters to shar…
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Episode 100: The Strategic Pivot of @Lamb.and.Littles - From Dog Account to 140k Followers in Less Than a Year
42:59
Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight…
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Episode 99: Reality of Transitioning Affiliates to Paid Partnerships + Should you be on Tiktok Shops (with Sonia Elyss)
46:33
This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect…
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Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate p…
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Episode 97: How to Avoid Reshoots and Achieve Recurring Partnerships (Solo Episode with Sonia Elyss)
32:40
Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking t…
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Episode 96: What you should be considering when Podcasting as a Content Creator with Chase Mitchell of Upstarter Pods
37:52
Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and…
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Episode 95: Getting 'Unhinged' on Threads while still being Intentional as a Content Creator
44:49
The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape. Creators & Resources mentioned:…
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Episode 94: Shein Influencer Trip + Building Solidarity with Brand Partners with Beauty Brand Marketer, Sonia Elyss
48:05
A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relatio…
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Episode 93: Usage rights + Legal jargon you should know as a Content Creator with Legalpreneur @AndreaSagerLaw
48:07
THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do…
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Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories. The Nourished Product-…
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Episode 91: Pricing Packages + Creating your own Influencer Product Line with Whitney LaMonda from @ThreadVision
37:37
Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see …
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Episode 90: Hosting Live Events + How to Support Small Business with your Pricing with Phoebe Sherman @girlgangcraft
51:36
Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazin…
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Episode 89. The power of sharing your journey online + what to do when you find yourself trying to prove trolls wrong with @TheJacquelineAdan
34:10
Self Love creator Jacqueline Adan @thejacquelineadan joins me to discuss her experience being an online personality in a bigger body, why she is breaking a key marketing rule in her content (and seeing more traction), and what exactly to do when the trolls come knocking. Jacqueline is such a light when it comes to motivating others to be compassion…
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Episode 88: Modern Growth Tips + Creating Stability with your own Paid Offer with Viral Coach Juan Galan @IG.CreatorAcademy
52:19
Travel creator turned IG growth coach, Juan Galan, joins us to discuss his journey to becoming an IG expert, why storytelling is the best growth "hack" + how exactly he tells his story and the reality of creating content while traveling. PLUS my own thoughts on how any creator can create income stability with their own paid product or service. If s…
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Episode 87: Reality of asking big creators what they make + Making the most of new features with Creator Coach Kristen Bousquet@kbousq
45:40
Kristen Bousquet @kbousq is baaaack!! Time to discuss her journey with starting a brand new account to catch the algorithm's attention and what she's learned from asking big creators what they make! PLUS the many new features of these social media apps and what is worth your time and energy: 20 minute videos coming to tiktok, broadcasts, your audie…
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Episode 86: The backstory of selling a Business on Tiktok + Working (ONLY) 4 Hours a Day with Creative Consultant, Danielle @hermessybun
45:04
This episode is an ADHD roller coaster with SO.MUCH.VALUE! Danielle @hermessybun gives us the whole story of selling a business on tiktok, having to change her business name, and how on earth she is working 4 hour days while still running a successful, fulfilling business online. She breaks down the limiting beliefs many of us hit in entrepreneursh…
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Episode 85: Brands want you to Audition for Brand Partnerships?? PLUS How to Handle Pricing When you Quite Literally Have no Clue with All Influence Mgmt Account Manager, Erin Tamblyn
47:32
Influencer Marketing is a new constantly evolving industry and we have the obscure knowledge to keep you feeling confident. All Influence Mgmt Account Manager @MrsErinTamblyn is back to discuss the many unique brand partnerships in our inbox recently (with a little too much detail). Brands asking for auditions for paid partnerships, pricing billboa…
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Sonia is back for another rapid fire episode stocked full of our takes on the April new new. We dive into the potential Tiktok ban & how to move forward no matter what happens, plus the ramifications for the future of parenting in a tech-centered world. What on earth happened at Instagram University 2023: are long captions dead? Does the algorithm …
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Episode 83: Should you join Lemon8 + Why you aren't getting more likes on Instagram with Creative Consultant, Danielle from @HerMessyBun
39:03
We are pushing this topic to the top of our posting schedule! Creative Consultant, Danielle @HerMessyBun, (full interview coming) is here to discuss the NEED-TO-KNOW information for creators considering Lemon8. We, two Lemon8 newbies & marketing gals, are diving into how we are approaching a new platform and your introductory post. We both subscrib…
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Episode 82: Your relationship with money and how it’s impacting your financial success online with Money Mentor & Biz Coach Gabrielle Forleo
48:07
This episode might trigger you! Money Maven and Business coach, Gabrielle Forleo (my newest obsession) joins us to discuss money & effective, effortless selling. Whether you are a service provider or an influencer, if selling on instagram gives you the ick, this episode is for you. Gabrielle shares her favorite tools to reframe your relationship wi…
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Creators Mentioned: @petey.and.lou (celings trend) @The_JohnsonBrothers (video mentioned) @cost_n_mayor (Bud Light commercial) @DaniAustin (Host of De-Influenced with Dani Austin) @glossyco @Prequelapp -- Find Harley: IG: @theharleyjordan Website: theharleyjordan.com Do Less Club Waitlist Find Sonia: IG: @Sonia.Elyss Website: www.soniaelyss.com Joi…
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Episode 80: How to become a content creation machine while spending less time on your content
23:39
If you feel like you don’t have enough time for more content…this episode is for you. This is the path of least resistance that I have been using (and coaching my clients to use) to create more content than ever without batch creating. Whether you are a service provider or influencer, it’s time to reconsider your content creation mindset. -- Find H…
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Sales growth is one of the biggest goals any business owner wants to achieve consistently. But growing in terms of sales and revenue isn’t always easy. For some, it can be the most daunting aspect of business. But not for Jarrod Glandt, President of Grant Cardone Enterprises and host of the Young Hustlers podcast. Jarrod has been Cardone’s right ha…
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Episode 79: Feeling confident af while pivoting your business with Branding Coach, Nasir Joachim
48:43
Nasir Joachim of Never Done Branding joins us to discuss learning to be confident af throughout every pivot, setting strong boundaries with how much you share, and his brand strategy behind the platforms he is prioritizing. I am willing to bet he’s on a platform most of you are forgetting! Find Nasir IG: @nasir_joachim Podcast: Never Done Branding …
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Corporate marketing manager turned intentional launch coach, Michelle Sheerin @TheMichelleSheerin, joins me to dive into the micro communities of tiktok & instagram. From Stay-at-home-girlfriend-tok to mom-tok to glitch in the matrix conspiracies, we discuss the wild & weird movements and countercultures of the internet. We also break down the prob…
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How do you know you’re succeeding in real estate? A lot of times, it’s when you feel bored. Seriously! Being bored means you’re winning in that asset class you’re sticking to. Jason Rash encourages us to embrace that boredom and benefit from the cashflow that comes with it. A lot of people end up giving up on real estate because they jump from one …
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If you’ve been around the last 8 months, you know that I’ve been stuck in a really sticky patch of burnout. I scaled back my coaching, made massive shifts in my content, tried a ton of healing tools (some unconventional, some not) for the first time, and unlearned just about every “rule” I lived by…only now am I FINALLY crawling out of it. If you a…
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Temperatures will fall below zero and yet people will still line up around the block to pick some ice cream for $13 a pint. It’s pure craziness at first glance, but only until you realize just how good A to Z Creamery is. Zach Vraa makes sure that they’re only using the finest of ingredients and that everything is homemade and handmade. What Zach l…
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Episode 76: Verification Badges + Charging for Reposted Content + Algo Speak with Sonia Elyss
40:20
So many updates, so little time. Sonia is here to discuss the spicy tiktok lives that keep ending up on her FYP, 'pay to play' verification badges and the negative implications of this new feature for creators, how you can go about responding to brands that want to repost your content (with a little sneaky strategy), and the effect of algo speak on…
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All Influence Mgmt account manager, Erin Tamblyn @mrserintamblyn, joins us to get real about her experience booking $40k brand deals, building long term brand relationships, and how she’s navigating the bleed over we are seeing from the acting & modeling industries. Pricing day rates, determining usage, raising rates and content that had us sweatin…
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You can only do so much with network marketing, especially without a brand. John Melton knows this to be true. Having worked in the industry, he found the power of building a brand and having it produce multiple income streams. Now, he is a top 50 earner in the entire profession and top three in his company. In this episode, he joins Stefanie Peter…
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Episode 74: Creating a recognizable brand and signature offer with Emily Rae @littleraeofhealth
46:04
Emily Rae, @littleraeofhealth, joins us to discuss her journey from waitress to wildly successful Holistic Hormone coach. Emily is someone who I am constantly recommending as inspo for her recognizable branding. We dive into creating her visual brand, building & marketing a signature offer, confronting burnout + how she has started to spend less ti…
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In this episode, Pastor David Crank, founder and leader of faithchurch.com shares his journey on how he went from nothing to moving his way up in life. Pastor David’s motto is “Where the mind goes, the man follows.” This means that how we control our minds determines how our lives will turn out. With the right mindset and belief, you can find your …
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Episode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencing
40:43
Did L’Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals. Timestamps: [2:06] Lash-Gate. [12:13] Tripping with Tarte, and the money involved in…
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Let's get your dream brand in your inbox. Inspired by a convo in Do Less Club, here are 3 easy ways creators can grab that brands attention and show them you are interested in a partnership before you EVER send a pitch. We are in the business of relationship building and a little 'flirting' goes a long way. Do Less Club Waitlist is now open. My 12 …
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VIBE CHECK! This episode is jam packed so hold onto your hats. Is it time to diversify platforms? Are influencer pricing norms decreasing? How do you REALLY stand out in the growing creator economy? Sonia is back to discuss smart packaging, new pricing models, how to think less and create more, the future of UGC and of course, new Tiktok It Girls A…
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Real estate offers different paths toward achieving financial freedom. Currently popular is short-term rentals. How do you seize the opportunities this space offers? What can you do to stand out? In this episode, Stefanie Peters sits down with none other than a real estate investor and short-term rental expert, Michael Elefante. Michael is also the…
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Josh Marzucco started a real estate brokerage called Marzucco Real Estate without even being a licensed broker. He used his resourcefulness and network connections to scale the brokerage he started. Now, Marzucco Real Estate is one of the most prominent real estate firms in Southwest Florida. Join Stefanie Peters as she talks to Josh Marzucco about…
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Are you taking a vacation out of town, and suddenly a client calls to see the home? If so, then I understand the frustration of your dilemma between cutting off your vacation or losing a client. Well, have no fear because this episode has news for you! Matt Kuchar, the Founder of Showami, shares his biggest secret to solving your dilemma with the b…
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Video is the ultimate way to scale your business. All you need is a camera and a YouTube account. If you’re in the real estate business and doing everything on-site, just document what you’re doing. That video of you doing what you love can be edited and cut into many different types of content. You can make shorts, long-form videos, educational vi…
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From the rise of tracking trends to the fall of picture perfect, I'm sharing how some of my favorite creators have made big pivots in their content this year. Authenticity is on the rise, people, so if you are someone that thinks to themselves "why would anyone care about what I have to say??"... this episode is for you! To jump on my waitlist for …
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Confronting Perfectionism & Handling Hate Comments as a Sensitive Person with Graphic Liner creator @GlamGio_NYC
43:51
Giovanna @GlamGio_NYC joins us to discuss her journey from secret YouTube account to 100k combined followers. We breakdown how she's managed to let go of perfectionism and teach a deeper lesson through posting her graphic eyeliner looks. Just in time for new years goals, we ALSO discuss the platforms that we'll be going all in on in 2023. Follow Gi…
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Show up Authentically when you are Being Pressured to Change with Nick Thompson from S2 of Love is Blind
1:01:25
If you value authenticity more than fitting in, this episode is for you! You probably recognize his face from Love is Blind S2. Nick Thompson joins us to dive into what it was like to wake up with instant celebrity status, the struggles of being judged from all directions, trying to control the public's perception of you, and how to ensure that eve…
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