In this new Q&A style episode, you’ll learn what to do (and say) when a prospect “rejects” you, how to stay motivated to do your marketing, whether you can have more than one LinkedIn profile and more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…

In 1988, Ilo Orleans was an actor in NY who needed help gluing resumes to headshots then mailing them to agents and casting directors. So I helped. It was by listening to the market – listening to Ilo, that is – that I found myself on the path that has become Marketing Mentor. For the next installment in the “Where are they now” series, I bring you…

Total tactics In today’s episode. I answer common questions from the SMP+ Outreach Club including “how do I know if a prospect is right for me?” and “how should I reach out to them if they are?” And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor…

Content marketing is one of the most effective marketing tools for creative professionals – when you use it consistently. And a marketing newsletter is the most effective content marketing you can do. So today’s episode is all about newsletters and its effect, “newsletter magic.” And if you like what you hear, we’d love it if you write a review, su…

If perfectionism is getting in your way, this episode is for you. Public speaking coach, Gigi Rosenberg, shares ideas about how to leave perfectionism behind in order to be the real non-robotic you that only you can be, whether you’re on a stage, leading a meeting or in a 1:1 conversation. And if you like what you hear, we’d love it if you write a …

Can you trust the results you get from AI – especially when it comes to finding actual clients? That’s the question I answered in this episode. If you want my help finding your best potential clients, check out my new 1:1 AI Client-Finding Coaching Calls. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up …

Today’s episode is an audio sneak peek at HOW Women Lead, part of HOW Design Live, this September 22-25 in Denver Colorado. Serial innovator, Angelia McFarland shares on the future of marketing and the role will AI play. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mento…

In this sneak peek into the monthly “Office Party” for the Simplest Marketing Plan, I shared a new definition of content marketing and a few ideas about how to be “you” in your content marketing PLUS how I got lost in Paris! And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing M…

More meeting magic! Meeting Maven, Linda Secondari of Studiolo Secondari, shares the 3 types of meetings, a few alternatives to meetings that save time, your most precious resource and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…

If the mere mention of another meeting makes you shiver, this one is for you. In today’s solo episode, I’m sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Me…

In Part 2 of my conversation with inventor turned therapy dog handler, Loren Sherman, we looked back lightly on some of the mistakes he made in his 3 careers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

On the day he sold his 23 year old contract furniture business, I talked with my good friend, Loren Sherman, inventor turned therapy dog handler, about, among other things, what he’d learned in the laboratory that was his business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Mark…

AI is changing our world and everyone has a different perspective on how. Today’s episode, featuring Deborah Brozina, an Emmy-nominated filmmaker who runs Making Change Productions, is the first in a new series of conversations with creative professionals who share their take on AI. If you are curious about how to use AI to find the best clients, j…

If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick…

One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’…

If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe her…

How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe her…

Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, we’d lov…

If you’re looking for an antidote to impostor syndrome, this episode is for you. I talked with agency owner, Ben Callahan, about, among many topics, a new way to think about content marketing that removes the fear and pressure. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketin…

If you’ve ever blurted out a price, agreed to a deadline you knew wasn’t realistic or, worse, volunteered to deliver a project faster than humanly possible, just to please your client – this new solo episode is for you. These 3 quick tips will save you from yourself! And if you like what you hear, we’d love it if you write a review, subscribe here …

If you want to build a business you can depend on, this episode is for you. In it, I reveal my “3 secrets” to show you how to be consistent with your marketing, why you don't need willpower to be consistent, and how to stay top of mind to your ideal clients without pestering them. And if you like what you hear, we’d love it if you write a review, s…

My young nephew, Jake Benun, recently invited me to be a guest on his podcast, Humanizing Success. He’s trying to figure out what to do with his life so he’s using his podcast to interview people he knows about their definition of success and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up fo…

In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.…

If you’re wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he’s using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Mar…