最佳Paid Recommendations播客 (2024)

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It’s New: 10/30: Google Update Coming Soon, Creators Should Give Up, Unauthorized Ad Reps & GOOG Earnings 15:00

17h ago15:00

15:00

Google announced a new search ranking update is coming soon, but advised those affected by previous updates not to anticipate recoveries. It seems like it might be time to move on. Google confirmed that an ad representative made unauthorized changes to an ad account by mistake. Additionally, Bing Ads is once again hiding its ad labels. Last night, …

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[Jeremy Dauber, Inner stuff]: Taking aim at the myth of the difficult genius + frank talk about how fatherhood impacts productivity Ep 1153 23:47

22h ago23:47

23:47

Welcome back to my interview with cultural historian and Columbia professor Jeremy Dauber, author of the newly released book "American Scary: A History of Horror, from Salem to Stephen King and Beyond." As “J.A. Dauber,” he is also the author of the YA novel "Mayhem and Madness: Chronicles of a Teenaged Supervillain," and a new middle grade novel, …

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It’s New: 10/29: Expansion of Google AI Overviews, Ad Recommendations, Bing IndexNow & Google Tests 10:20

1d ago10:20

10:20

Google AI Overviews are now rolling out to over 100 countries, making it available to over a billion searchers. Google said it is doubtful you'd see big ranking drops over core web vitals issues. Google is testing a "frequently saved" label in the search result snippets. Google is testing a new local places and compare sites interface. Bing recomme…

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The Last Commander: The Once & Future Battle For Afghanistan | Guest: Lt. General Sami Sadat | Episode 331 53:48

2d ago53:48

53:48

I remember what I felt watching what appeared to be just a bunch of military-age males running in desperation to get on any flight out of the Kabul airport instead of standing up to resist the Taliban. The Taliban rolled in seemingly without any resistance. And I kept asking myself, what was the point? What happened to all the training, all the sac…

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It’s New: 10/28: Search Console Bug, Ranking System Update, Google Call Ads & Business Profiles 12:22

3d ago12:22

12:22

Google Search has systems to downgrade rankings when portions of your site's content is starkly different from the rest of your site. Google had more search ranking volatility over the weekend, it just won't calm down. Google Search Console updated its performance reports and it freaked out SEOs big time. Google updated its URL structure, favicon d…

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[Jeremy Dauber, Practical matters]: Reframing failure as a lack of success + career advice from the former head of DC comics Ep 1152 24:48

3d ago24:48

24:48

Jeremy Dauber, author of the newly released book "American Scary: A History of Horror, from Salem to Stephen King and Beyond” and professor of Jewish literature and American studies at Columbia University. As “J.A. Dauber,” he is also the author of the YA novel "Mayhem and Madness: Chronicles of a Teenaged Supervillain," and his new middle grade no…

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Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More 8:57

6d ago8:57

8:57

This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results. Google has this People’s Insights box that shows online forums f…

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Tony Long's Blueprint for Thriving in Real Estate 38:44

6d ago38:44

38:44

Send us a text Discover the transformative journey of Tony Long, the real estate dynamo who brought REAL brokerage to Missouri and turned his life around from chaotic college days to a structured 4 am start. Through mentorship from disciplined figures like Steve Summers and Dan Odell, Tony honed a lifestyle that balances a thriving career with pers…

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[Vanessa Lillie: What’s coming up]: So many great recs for books, shows, and movies by Indigenous creators + a recipe for bomster scallops Ep 1151 19:44

6d ago19:44

19:44

Welcome back to the Finding the Throughline interview with Vanessa Lillie, whose books include “Little Voices”, “For the Best,” and her newest book “Blood Sisters” and co-author Young Rich Widows as well as its sequel which is coming out next year, Desperate Deadly Widows. In this final installment of our interview, we talk about where her current …

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Blackberry, Light Phone, Screen Addiction & Digital Minimalism | Guest: Laura Malvoyante | Episode 330 54:04

8d ago54:04

54:04

We rely heavily on our phones. Is there something we can do to reduce on dependency on them? There's an entire category of devices for people looking to live a more digital minimalistic life. I am joined by @LauraMalvoyante to discuss all of this including reminiscing on Blackberry, and the pitfalls of social media. You can contact Laura at: lauram…

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It’s New: 10/23: Sitelinks Search Gone, Google’s Fortune Penalty, Travel Ads, Video Watch Ads & People’s Insights 10:04

8d ago10:04

10:04

Google may have hit Fortune Recommends with a search penalty of some kind. Sitelinks Search boxes are being removed from Google Search. Google has news travel feeds for search ads. Google is testing watch buttons for search ads. And People’s Insights come to Google Search, for safety. A daily recap video summarizing a few of the top search marketin…

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[Vanessa Lillie, inner stuff]: The thrill–and total fear of getting it wrong–that comes from writing about your cultural history Ep 1150 20:23

8d ago20:23

20:23

Welcome back to Finding the Throughline: Conversations about the Creative Process where today’s guest is thriller author Vanessa Lillie, whose books include “Little Voices”, “For the Best,” and her newest book “Blood Sisters,” a thriller about two missing Indigenous women and the Cherokee archeologist for the Bureau of Indian Affairs who is searchi…

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Behind The Scenes Updates & Remember To Vote! | Episode 329 15:48

10d ago15:48

15:48

A lot is happening behind the scenes. As the end of the year quickly approaches, I am faced with the next step in the evolution of my show. What the future holds, I do not yet know. I leave that up to God. By the way, remember to vote! Here is a guide for California voters: https://theandressegovia.com/the-blog/going-through-hjtas-november-5-2024-b…

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It’s New: 10/21: Nick Fox In At Google, Political Ad Pause, PMax/Shopping, Gen AI & Ranking Volatility 8:58

10d ago8:58

8:58

Nick Fox has replaced Prabhakar Raghavan as the head of Google Search. Google PMAx and Shopping campaigns change things up. Google will pause ads post elections temporarily. Google is testing generative AI throughout the search results. Yep, and we have more Google ranking volatility. A daily recap video summarizing a few of the top search marketin…

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[Vanessa Lillie, practical matters]: Basically a masterclass in how to evolve your mindset (seriously, don’t miss this!) Ep 1149 32:32

10d ago32:32

32:32

This week I’m talking with the author of numerous thrillers, Vanessa Lilly, whose books include “Little Voices,” “For the Best,” and her newest book “Blood Sisters,” a thriller about two missing Indigenous women and the Cherokee archeologist for the Bureau of Indian Affairs who is searching for them, which was a Good Morning America buzz pick and a…

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Episode 067. Questions Without Notice 42:38

10d ago42:38

42:38

In this fun and insightful episode of Country Creatives, hosts Caleb Maxwell and Reece Hendy embrace spontaneity with some mystery questions for each other, as they dive into the evolution of Hebron Films, the power of community, and the impact their podcast has had so far. They explore core values, balancing digital and real-life experiences, and …

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Google Shopping Goes AI, Bing Webmaster Tools Updates & Semrush Acquires SMX & Search Engine Land 8:19

13d ago8:19

8:19

Yep, another week, more Google search ranking volatility to report on. Google released new shopping features including a new home page, a new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking. Bing Webmaster Tools added more data, new recommendations and previewed Copilot i…

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[A.J. Jacobs, what’s coming up]: The benefit of sharing your ideas with people while you’re still working on them + baking for democracy Ep 1148 19:57

13d ago19:57

19:57

Welcome to the final installment of my interview with A.J. Jacobs, who is a multiple New York Times bestselling author of books that chronicle his attempts to live differently and share what he's learned from his experiments. A.J.'s latest book is “The Year of Living Constitutionally,” where he attempts to understand our country better by adopting …

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It’s New: 10/16: Google Shopping AI, Google Volatility & Semrush Acquires Search Engine Land 9:55

15d ago9:55

9:55

Google announced new shopping AI features, with researched with AI and more changes. Google is heated again, we got more ranking volatility. And Semrush acquired Third Door Media, including Search Engine Land and SMX. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is c…

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[A.J. Jacobs, inner stuff]: Replacing the pursuit of success with something more meaningful–and more doable + a great reframe for problems he learned from Quincy Jones Ep 1147 24:54

15d ago24:54

24:54

In part two of my interview with writer, podcaster, multiple New York Times bestselling author, and human guinea pig, A.J. Jacobs, we talk about the thoughts, beliefs, and attitudes that go into writing. As a reminder, A.J.'s books include “The Year of Living Biblically,” “Drop Dead Healthy,” “Thanks a Thousand,” and his most recent, “The Year of L…

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It’s New: 10/15: Google Ads Collapse/Expand, Agency Penalties, Bing Recipes & Tilted Results 11:17

16d ago11:17

11:17

Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years. Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search. A daily rec…

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It’s New: 10/14: Google Falling Apart, Bing Unshipping, Google Ad Profit Optimization & More 12:57

17d ago12:57

12:57

A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days. Google Ads has a gross profit optimization campaign setting. And Bing "unshipped" 27 features, which ones to be exact, I don't know. Plus we spoke about ranking volatility and weird AI Overview citation issues. A daily recap …

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[A.J. Jacobs, practical matters]: Is it possible to schedule when you’ll get your next ideas? Multiple bestselling author A.J. Jacobs says yes Ep 1146 26:14

17d ago26:14

26:14

This week I’m talking with the hilarious and sweet writer, podcaster, multiple New York Times-bestselling author, and human guinea pig, A.J. Jacobs. A.J.'s books are a mix of memoir, science, humor, with a smidge of self-help. They include “The Year of Living Constitutionally,” “The Year of Living Biblically,” “Drop Dead Healthy,” and “The Know-It-…

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DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News 12:07

20d ago12:07

12:07

Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to…

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The Four C's: Reignite Your Passion and Overcome Career Burnout 17:48

20d ago17:48

17:48

Send us a text Unlock the secret to reigniting your passion and overcoming career burnout with the transformative power of the "Four C's." Join us on the Secret Sauce Podcast as Lacey Moores and Chad Trease explore how curiosity, creativity, collaboration, and coaching can fuel your journey of lifelong learning. We kick off the episode with a perso…

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[Jacquelyn Mitchard, what's next]: Owning your jealousy of other writers + gobs of amazing book recommendations Ep 1145 20:42

20d ago20:42

20:42

In part three of my conversation with multiple New York Times bestselling author Jacquelyn Mitchard, author of "A Very Inconvenient Scandal" and "The Deep End of the Ocean," among many other titles, we talk about how having writer friends is so important, even if you "jealous them", the vision of the future that's fueling her to keep writing, and t…

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It’s New: 10/10: Google Quick View Stealing, LSAs Need GBP, Ad Campaigns, Store Ratings & Verified Labels 10:41

21d ago10:41

10:41

Google Local Service Ads will require advertisers to have a Google Business Profile next month. Google is testing a Quick view button in search that gives searchers no reason to look at your site. Google may have 9,000 ad campaigns created every second. Google is testing verified labels for retailers in the product search results. Google is expandi…

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It’s New: 10/9: DOJ Breaking Up Google, Annoying Ads, UI Tests, OpenAI & More 14:13

22d ago14:13

14:13

DOJ may breakup Google and worse, but the ruling won't happen officially until next year. Google is showing competitive ads in your local listing. Google Ads launches new navigation changes. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. And O…

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[Jacquelyn Mitchard, inner stuff]: Cultivating the relationship between author and reader when "every sentence is a struggle" Ep 1144 24:43

22d ago24:43

24:43

In this second part of my interview with the brilliant and hilarious Jacquelyn Mitchard, we talk about the squishier side of creativity–the thoughts, ideas, and attitudes that affect your work, even if you're not fully conscious of it, including: - The specific reader Jacquelyn imagines as she writes - Why she's devoted to social media, and why she…

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So Many Unplugged Phone Questions, Not Enough Time | Episode 328 54:36

23d ago54:36

54:36

The full volume collection of Unplugged Phone Questions and Answers are here: https://www.youtube.com/playlist?list=PL6gKAxGgWIl9YkwxhOm5ozjWOIOhKlN42 Tracker Detect Android App: https://play.google.com/store/apps/details?id=com.apple.trackerdetect #unplugged #ErikPrince #theandressegovia Go to www.TheAndresSegovia.com for more information and show…

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It’s New: 10/8: Google Creator Summit, Negative Keywords In Keyword Planner, Listicles & EPIC Lawsuit 8:38

23d ago8:38

8:38

Google will host a creator summit later this month, it is invite-only. Google Ads has a negative keywords tab in the keyword planner tool. Google Search is testing list articles. And the EPIC lawsuit. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - …

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It’s New: 10/7: Google AI Overview Ads, Links, Shopping & More, Microsoft Copilot Ads, Sponsored Labels & More 12:30

24d ago12:30

12:30

Google launched ads in AI Overviews, new links are live, shopping AI, AI organized results and more. Google Shopping has this "Researched with AI" AI Overview format. Microsoft Advertising also has new ads in copilot. Google is testing ad / sponsored label variations. We also covered an interstitials case study. A daily recap video summarizing a fe…

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[Jacquelyn Mitchard, practical matters]: On deleting Oprah Winfrey's VMs + writing a book, one sentence at a time Ep 1143 24:49

24d ago24:49

24:49

This week I am thrilled to be talking with Jacquelyn Mitchard, the New York Times bestselling author of 23 novels for adults and teenagers. Her newest novel is "A Very Inconvenient Scandal," and her first novel, "The Deep End of the Ocean" was the first selection of the Oprah Winfrey book club and has sold more than 3 million copies and been transl…

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Episode 066. How to make your projects a reality with Aimee Chapman 44:36

24d ago44:36

44:36

Join hosts Reece and Caleb, alongside producer Aimee, for an exciting episode of Country Creatives. The discussion centres on Aimee’s fascinating project, Sonic Bloom, an innovative sound experience at Rosalind Park in Bendigo. The project captures the essence of the park through field recordings, music, and stories, offering an immersive experienc…

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Brian Cassady Thinks Deeply About Magic 1:07:52

25d ago1:07:52

1:07:52

#136 - Brian "Cosmo" Cassady returns! Response to his first appearance was amazing. Brian is deeply philosophical about his magic and what he wants to accomplish. He's also insanely successful. And the best part? He's only been a full time pro for a few years. Get ready to think deeply about your magic. Brian Cassady is back. This week's episode of…

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Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More 9:26

27d ago9:26

9:26

We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console releas…

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[Christopher Brown: What’s coming up]: Seeking the intersection of “nature’s cosmic majesty and the banality of everyday life” + several recommendations of recent books that play with form Ep 1142 18:05

27d ago18:05

18:05

In this final installment of my interview with Christopher Brown, author of “A Natural History of Empty Lots”--a blend of nature writing, memoir and literary nonfiction that's also a manifesto for rewilding our cities and ourselves–we talk about what’s getting his creative ears perked up these days, where his throughline is leading him next, and hi…

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It’s New: 10/2: Bing generative search, JavaScript SEO warning, longest Google volatility & Bing sponsored label 11:48

29d ago11:48

11:48

Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup with documentation updates. I posted the big Google Webmaster Report for October (don't miss this one). Bing is testing "sponsored" labels instead of "ad" labels. Note, I am offline Thursday and …

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[Christopher Brown, inner stuff]: Making sure your writing “bites into the copper wire” of your story–despite not knowing how to do that, exactly Ep 1141 24:16

29d ago24:16

24:16

Welcome to Part 2 of my talk with Christopher Brown, author of the brand new book, “A Natural History of Empty Lots,” as well as the science fiction novel, “Tropic of Kansas” and the legal thrillers “Rule of Capture” and “Failed State.” - How there were “not a lot of huggers” in his family, and how that relates to his desire to get better at engagi…

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It’s New: 10/1: Search Console Sticking, Bing Search Dates, Google SEO Tips & Spotify Fan Study 8:37

30d ago8:37

8:37

Google Search Console performance report filters now stick. Bing Search also has date and time stamp issues for search result snippets. Google spoke about when to use the noindex and when to use the canonical, again. Google also spoke about not using generic server or CMS holding pages for new sites. Google Ads had an outage earlier this morning th…

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Going Through HJTA's November 5, 2024, Ballot Measure Recommendations | Episode 327 10:23

1M ago10:23

10:23

Spoiler Alert: I concur. NO on 2, 4, 5, 6, 32, 33. YES on 34, 36. *HJTA takes no position on 3, 35. Source: https://www.hjta.org/hjta-ballot-measure-recommendations/ www.TheAndresSegovia.com

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It’s New: 9/30: Forbes penalty, Google ranking update, new Google Shopping, GSC recommends & more 9:45

1M ago9:45

9:45

The Google Search ranking volatility won't calm down, we have another volatile weekend. Google may have penalized the Forbes Advisor site. We have another interview with Google's Danny Sullivan, this one done by Aleyda Solis. Google Search Console recommendations are not fully rolled out yet. Google updated its Google Shopping interface. A daily re…

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[Christopher Brown, practical matters]: Resisting “society’s pressure to specialize” + why retirement is for suckers + an ingenious hack for creating the time to write + stopping to notice the places where ... 27:36

1M ago27:36

27:36

This week I am talking with Christopher Brown, author of the brand new book, “A Natural History of Empty Lots: Field Notes from Urban Edgelands, Back Alleys, and Other Wild Places,” a blend of nature writing, literary nonfiction, and memoir that is also a manifesto for rewilding our urban spaces as well as ourselves. Christopher’s other books inclu…

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7 Ways to Avoid Burnout or Boredom 42:32

1M ago42:32

42:32

#135 - Tired of performing the same show or tricks over and over? Tired of the grind of life on the road? These simple seven tips may hep you avoid boredom and prevent burnout. This week's Trick Talk features Toon Balloon! By the way…whenever you’re ready, here are 5 ways I can help you grow your magic business to book more shows at higher fees: 1.…

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Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News 10:12

1M ago10:12

10:12

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps h…

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The Journey from Comfort Zone to High Performance 21:27

1M ago21:27

21:27

Send us a text What if you could transform your career and personal life by making one pivotal decision? Our latest episode of the Secret Sauce podcast promises to unravel this by featuring Vinny Monarez, a seasoned real estate professional who chose coaching over buying leads and never looked back. Tune in to uncover how Vinny's experience with co…

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[Christine Chitnis: What’s coming up]: Visualizing ways to make more money AND take more time off, and how she’s making the visions come true Ep 1139 17:20

1M ago17:20

17:20

In the final installment of my conversation with Christine Chitnis, travel writer, photographer, and author of the books, East Coasting, Patterns of Portugal and Patterns of India, we get a sneak peek at what’s up to next and hear about the big-picture ideas that are guiding her work these days. And she answers my fast final five questions about fa…

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It’s New: 9/26: Google spam policies, ranking volatility, branded AI Overviews, GA4 imports 10:58

1M ago10:58

10:58

Google Search ranking volatility remains heated but it spiked more again in the past 24-hours. Google updated its web search spam policies. Google AI Overviews don't really show up for branded queries, but they may in some rare cases. And GA4 has new data imports. A daily recap video summarizing a few of the top search marketing headlines covered a…

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It’s New: 9/25: TikTok Search Ads, JavaScript Noindex bug, review warnings and more Google UX 13:44

1M ago13:44

13:44

TikTok is launching search ads. Google may have a bug with some JavaScript pages and the noindex directive. Google Maps can show fake review notices and other issues with reviews. Google is testing most popular and best price labels in the popular products section. Google is testing "for you" labels and also "preferred source" labels. A daily recap…

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[Christine Chitnis, inner stuff]: Dealing with the fear of aging out of your career + getting over mom guilt Ep 1138 27:40

1M ago27:40

27:40

In this second part of my conversation with Christine Chitnis, bestselling author of “East Coasting,” “Patterns of Portugal,” and “Patterns of India”, photographer, and travel writer, we get in to the squishier side of writing–the thoughts and beliefs that go into creating and sharing work. We talked about: - How to get more comfortable with sharin…

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