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Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.
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Engage in Truth

Pastor John Bornschein

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It is time to set aside the superficial. It is time to go deeper. It is time to Engage in Truth. Join Pastor John Bornschein every week on Saturday (1:30 p.m.) and Sunday (9:00 a.m.) for the Engage in Truth radio program on 100.7 KGFT. It’s a critical hour. The church is in need of an awakening, and our nation is desperate for spiritual revival. God has provided us with a powerful tool—one that enables us to draw closer to Him, gain wisdom and understanding, and even change the world. Drawin ...
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Graham Jenkins chats to journalists and broadcasters covering rugby union to get an insight into their careers, discuss what they have learnt along the way and what they can pass on to the next generation of sports media professionals.
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These are the archived interviews. We share stories of overcoming trauma, accidents and illness to equip you with the tools you need to achieve your goals and dreams. You will hear from experts, authors, and entrepreneurs helping you to achieve a mindset that will keep you trying, learning and seeking your passion.
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BT Sport brings you closer to the heart of the game with Michael Calvin's Football People, The weekly podcast features the best writers, addressing the biggest issues, and an in depth interview, conducted by the host, an award winning author and journalist. Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync. Links: …
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In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects. Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing t…
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Pastor John Bornschein and Dr. Steve Ford discuss what happens after death. In this episode, they examine what the Bible teaches regarding babies and children when they die prematurely. Do they go to heaven? Support the Show. Produced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com…
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In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.…
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In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world. There’s always a W in an L. Links: Sync Beast Accelerator | Instagram © 2024 Sync Beast LLC…
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In this podcast episode, Partner in our Dispute Resolution & Litigation team, Graham Kenny is joined by former Judge of the Irish High Court, Justice Bernard Barton. They speak in detail about the right to a jury trial, why it is an important individual right enshrined in our legal system and the current debate on whether it should be removed in de…
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In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit. In the fast changing sync licensing landscape, we can’t afford to gamble away our limited cre…
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Pastor John Bornschein and Dr. Steve Ford continue their discussions on faith and cover the following topics in this episode: Spirituality vs. Religiosity, Misconceptions About Faith, Goal Setting and Christian Essentials Support the show Produced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com…
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In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably. New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the…
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In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it. He also breaks down his process for determining when to attach and detach emotionally during the …
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In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync. Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand storie…
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Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024. The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions t…
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In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration. Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the …
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In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way. In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs d…
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Pastor John Bornschein and Dr. Steve Ford discuss amazing scientific discoveries that were written about, in the Bible, sometimes thousands of years before man discovered them. Our thanks to Ray Comfort and Living Waters ministry. Support the show Produced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com…
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In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators. He also tackles nailing down…
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In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn’t work, and he did something about it. Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for l…
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In this episode, Graham talks about the mental model you need to actually make money with your music in the new sync licensing landscape. For producers, songwriters, topliners, and artists – The Sync Beast mindset applies to us all. Whether you’ve been in sync for a while or you’re just now dipping your toes in, the standards you carry into the syn…
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In this episode, Graham talks about the 3 fundamental things he listens for when he gives feedback on sync tracks. Injecting tracks with as much value as possible is the game. And, even though the targets always move, the same fundamental rules apply. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Grab my 300+ Lyric …
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In this episode, Graham talks about the focuses that will hold you back in sync. And how the vets in the industry fight for something that everyone else does not. As a sync producer, you are a business – Every business has core focuses that make them money. Graham gives you insight on how to reverse engineer the sync, reframe your focus, and see th…
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In this episode, Graham talks about why writing cheesy lyrics for sync is the opposite of what gets you paid. Captivating lyrics for sync are built different than most Spotify songs that speak to clout, winning, and being the best. Find out how compelling, authentic toplines speak to a specific character, with a case study in one of sync’s most pop…
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Pastor John Bornschein and Dr. Steve Ford discuss the History of the Bible. In this episode, they discuss the oldest compilation of the Old Testament and how it was assembled. They also reveal why the Bible is called "The Bible." Support the show Produced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com…
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Pastor John Bornschein and Dr. Steve Ford discuss the history of how the Bible came to be. Its pages are filled with history, poetry, wisdom and prophecy. Within its depths and vaults of knowledge, the purpose and meaning of life is revealed. The Bible has changed the world, forever. Support the show Produced by Calvary Fellowship Fountain Valley c…
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In this episode, Graham talks about why format matters when it comes to looking like a Sync Beast on socials. Find out why sharing your wins isn’t enough to look pro or attract more work in the new age of sync. Speak for your work, establish trust with others, and communicate your value. Grab the Sync Beast Production Plan: https://www.syncbeastacc…
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In this episode, Graham cuts through the noise by pinpointing six mistakes to avoid on your rise in sync. From habits to workflows, anything can be a major distraction in a world where your attention is already so divided. Focus is your number one asset when it comes to getting what you want in sync – Everything else (no matter how shiny) is a care…
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Pastor John Bornschein and Dr. Steve Ford interview special guest, Bob McCord as they discuss the meanings and symbols in biblical text, including the first Hebrew word of Genesis 1:1, B'reshit. This is part 3 of 3 in the series. Support the show Produced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com…
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In this episode, Graham covers the importance of having high standards for creative briefs, and how your high expectations for language clarity and emotional depth can set your tracks up for more placements. Turning briefs from vague to valuable is a skill that everyone in sync should master as soon as possible. Listen now to learn the most importa…
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