最佳Little Bird Marketing播客 (2024)

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Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

27d ago1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…

1
Fascinating Fascia with Dr. Laurie McCauley 57:22

2d ago57:22

57:22

Fascia: connective tissue that literally surrounds every cell of all bodies that has a huge impact on comfort, movement, and well-being, but very few talk about it. Dr. McCauley is changing that in the vet world. Listen as Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC, also known as the Mother of Canine Physical Rehabilitation, tells us about the r…

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The 3 Secrets to Consistent High-Quality Orders in Your Florist Business 🤫 25:01

2d ago25:01

25:01

Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…

1
Benefits of Being in Nature 28:45

5d ago28:45

28:45

Thanks for listening to The Backyard Naturalists, the podcast about anything and everything connected with nature. We love to engage with our listeners and have a few fabulous prizes we’d love to share with you. As a part of helping us grow our social media and online presence, we’re giving you an opportunity to score a few of them we talk about in…

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The 4 Strategic Shifts You Need to Accelerate Your Growth 🏎️ 28:33

9d ago28:33

28:33

Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…

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State Birds with Nick 25:55

12d ago25:55

25:55

Welcome to a special episode of The Backyard Naturalists podcast! We are thrilled to share that our podcast has been recognized by the readers of The Matthews Mint Hill Weekly as their favorite, earning us the honor of being an award-winning podcast. We are incredibly grateful for the support of our listeners, as we now reach audiences in all 50 st…

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Digital Marketing Strategies are Nothing without Great Project Management 22:16

13d ago22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…

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Rehab Rewind-The Power of Passive Range of Motion for the Front Limb 1:05:40

16d ago1:05:40

1:05:40

Just because we call it passive range of motion (PROM), we not be passive about it! This episode describes why PROM is so vital to your pet's health and function. We detail how do a simple technique specifically with your pet's front limb joints. Listen to learn how to not only keep your pet well by maintaining its PROM for maximum comfort and func…

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Florist Success Story: Waking Up to a $2,372 Online Order 😎 32:22

16d ago32:22

32:22

In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…

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Mastering Mosquito Control: Eco-Friendly Solutions for Your Backyard 18:31

19d ago18:31

18:31

Welcome to The Backyard Naturalists, the show about anything and everything connected with nature. In this encore episode of The Backyard Naturalist podcast, Debbie and Lori dive into the world of mosquitoes and share practical tips for controlling these pesky insects. Did you know that mosquitoes are more attracted to people with type O blood, hig…

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Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

20d ago25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…

1
Profit Goals for Florists: The Key to Financial Growth 🔑 14:49

23d ago14:49

14:49

Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …

1
Shedding Light on Light Pollution: An Evening with Christopher Page 33:51

26d ago33:51

33:51

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

1
The Miracle of Marley's Mutts with Torie Beck 54:25

30d ago54:25

54:25

"You can't change the past, but you can rescue the future" as quoted by the founder of Marley's Mutts, Zach Skow seems to say it all. Listen as Torie Beck, the coordinator of Miracle Mutts, takes us on a deep dive into Marley's Mutts Dog Rescue and her own experiences with her therapy dogs, Sully, her blind dog, and Roo, her bipedal puppy. This res…

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Success as a Florist: 4 Mindset Shifts to Make It Happen ✨ 18:38

30d ago18:38

18:38

Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …

1
Tick Talk: Protecting Yourself from Tick-Borne Illnesses 26:39

1M ago26:39

26:39

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

1
Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

1M ago27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…

1
Transform Obstacles Into Opportunities for Faster Growth as a Florist 🌿 23:23

1M ago23:23

23:23

Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…

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Nature Education for All: An Interview with Brittany Smith of Flora and Fauna Festivities 25:41

1M ago25:41

25:41

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

1
Replay of me on Joseph Jaffe's podcast 47:40

1M ago47:40

47:40

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…

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Rehab Rewind-A Really "Hip" Show with Dr. Kechia Davis 56:39

1M ago56:39

56:39

This is the hippest show we've launched to date! Why? Because it covers a very common type of hip surgery called an FHO (Femoral Head and neck Ostectomy) used to treat a variety of hip issues from traumatic injuries to severe arthritis caused by such conditions as hip dysplasia. Listen to Kechia Davis, DVM, DACVS, describe the anatomy of the hip, t…

1
The 15-Minute Daily Routine to Boost Your Floral Business ⏰ 23:25

1M ago23:25

23:25

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…

1
A Day at the Market: Exploring Matthews Community Farmer’s Market 50:55

2M ago50:55

50:55

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

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Inspiration from Greenbook's IIEX Amsterdam 19:58

2M ago19:58

19:58

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…

1
How to Consistently Attract Ideal Clients to Your Floral Business 🥳 23:11

2M ago23:11

23:11

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…

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Unintended Travelers: The Story of Invasive Species, Part 2 11:33

2M ago11:33

11:33

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

1
Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry 23:27

2M ago23:27

23:27

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…

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Brachycephalic Obstructive Airway Syndrome - Who, What, and Why! 50:47

2M ago50:47

50:47

PetAbility Podcast hosts, Cathy and Chris, once again lend their experiences and expertise to the show - this time discussing Brachycephalic Obstructive Airway Syndrome. Who gets it? What is it? Why should we care? With the popularity of Frenchies and other smoosh-faced dogs exponentially increasing world-wide, caretakers of these endearing breeds …

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Unlocking Profits — The Secret Metrics Every Florist Must Know 😉 31:14

2M ago31:14

31:14

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…

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Unintended Travelers: The Story of Invasive Species, Part 1 22:57

2M ago22:57

22:57

Welcome to The Backyard Naturalists, the award-winning podcast about anything and everything connected with nature, heard in 115 countries, 50 states, and all throughout the Carolinas. Honored with the Best of the Weeklies podcast award by the readers of the Matthews-Mint Hill Weekly, we bring you engaging and educational content each week. In this…

1
Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter 24:32

2M ago24:32

24:32

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…

1
The Secret to Selling with Confidence 🎉 29:32

2M ago29:32

29:32

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …

1
Discovering Nature with Essential Apps: Audubon, iNaturalist, and Merlin 18:17

2M ago18:17

18:17

Welcome to a special re-run of one of our most popular episodes of The Backyard Naturalists, your favorite podcast about everything connected with nature! Broadcasting across 115 countries, all 50 states, and throughout the Carolinas, our award-winning show, honored by the readers of the Matthews-Mint Hill Weekly, delights and educates 64,000 regul…

1
Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki 15:09

2M ago15:09

15:09

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…

1
Rehab Rewind- Believing in Grieving with Laurie Levine LMHC 58:14

2M ago58:14

58:14

If you’ve ever had the profound pleasure of loving a pet, you’ve undoubtedly experienced grief when they pass. But the loss of a pet is distinctive because our relationship with our pets is unique: non-verbal, ever-present, physical in nature, and full of unconditional love. We often have long-term and intense relationships with our pets that we ha…

1
Marketing Success: The Secret to Attracting Dream Customers 🎯 20:10

2M ago20:10

20:10

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…

1
From Hesitation to Celebration: The Unlikely Rise of The Backyard Naturalists 32:47

2M ago32:47

32:47

Welcome to The Backyard Naturalists, your go-to podcast for anything and everything connected with nature! Broadcasting across 115 countries, all 50 states, and throughout the Carolinas, our award-winning show, honored by the readers of the Matthews-Mint Hill Weekly, delights and educates 64,000 regular listeners every week. Join Laurie, Debbie, an…

1
Personal Brand Building Through Better Storytelling with Rob Biesenbach 22:47

3M ago22:47

22:47

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…

1
Floral Business Success — Maximising Sales During Formal Season 🎩 20:03

3M ago20:03

20:03

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…

1
Invasive Reptiles in North Carolina: Expert Insights with Jay Bell 39:52

3M ago39:52

39:52

Welcome to The Backyard Naturalists, your award-winning podcast about anything and everything related to nature! Heard in 115 countries, all 50 states, and throughout the Carolinas, we're thrilled to have you join us. We're also proud recipients of the Best of the Weeklies podcast award from the readers of the Matthews-Mint Hill Weekly. In this epi…

1
Healing Through Horses with Kelly Dukarski 57:57

3M ago57:57

57:57

Horses are majestic beings that are uniquely equipped as highly intuitive, non-judgmental prey animals, to help humans be in the moment, less anxious, and even break through obstacles that may be holding us back in life. Kelly Dukarski, Certified Equine Gestaltist, explains Equine-Assisted Gestalt Therapy, which incorporates horses as a modality fo…

1
What I learned about floristry from grandma's cookie recipe 🍪 22:51

3M ago22:51

22:51

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …

1
Bat House Basics: Eco-Friendly Mosquito Control 21:03

3M ago21:03

21:03

Welcome to another informative episode of The Backyard Naturalists, the award-winning podcast heard in 115 countries, all 50 states, and throughout the Carolinas. We're proud to have won the Best of the Weeklies podcast award from the readers of the Matthews-Mint Hill Weekly! In this episode, we explore an environmentally friendly way to control mo…

1
Breaking Free from Self-Sabotage (An Honest Look Inside My Business) 25:07

3M ago25:07

25:07

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…

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Owl Adventures: Boosting Your Backyard with Barred Owl Boxes! 16:48

3M ago16:48

16:48

Welcome to another exciting episode of The Backyard Naturalists, your go-to podcast for everything connected with nature! Heard in 115 countries and all 50 states, and a proud recipient of the Best of the Weeklies podcast award from the readers of the Matthews-Mint Hill Weekly, we're thrilled to have you join us. This week, we're diving into the fa…

1
Measuring Pain in Pets with Katie Hickey of PainTrace 44:31

3M ago44:31

44:31

One of the most agonizing questions for any pet owner is how do we know if our beloved pet is in pain? And if they are experiencing pain, how much pain is it and where is it coming from? PainTrace can help to answer all of these questions and more. It is a non-invasive, wearable monitoring system that quantifies pain simply, objectively, and painle…

1
My Next Big Fat Money Goal ($1M Dreams Made Real) 🤩 25:54

3M ago25:54

25:54

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…

1
Cicada Symphony: Exploring Nature's Noisy Invasion 20:11

3M ago20:11

20:11

Welcome to The Backyard Naturalists, the show about anything and everything connected with nature. In this captivating episode, hosts Debbie and Laurie, along with guests Jay and Chris, delve deep into the buzzing world of cicadas. The conversation takes listeners on a journey through the recent cicada emergence, exploring not just the cacophonous …

1
Smart move Marketing Review for florists 🤓 35:23

4M ago35:23

35:23

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…

1
Unraveling Bird Myths: Debunking 'Bird Brain,' Baby Birds, and Monogamy 23:20

4M ago23:20

23:20

Welcome to The Backyard Naturalists, the show about anything and everything connected with nature. This week, Debbie and Laurie have a conversation around some of the weird and off the wall myths about birds they’ve heard lately. Some of which include, is the phrase “bird brain” really an insult? How about does touching a baby bird really cause the…

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