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Ich bin Hiacynta Hess und in diesem Podcast "Einfach bessere Websites" werden wir zusammen die Geheimnisse erfolgreicher Websites entschlüsseln. Jede Episode ist eine wahre Schatzkiste, voller cleverer Strategien und direkt umsetzbarer Tipps, damit du die Bastelstunde endlich an den Nagel hängen kannst und das umsetzt, was wirklich funktioniert. Denn eine gute Website ist mehr als nur ein bißchen Text und bunte Farben, sie ist das Fundament für deinen Erfolg und das Sprungbrett zu mehr Umsat ...
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Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your busines ...
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Podcast für gute Websites

Jolle Lahr-Eigen & André Goldmann

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Im Podcast für gute Websites tauschen sich Jolle Lahr-Eigen und André Goldmann darüber aus, welche Faktoren für Suchmaschinenoptimierung (SEO), User Experience (UX) und Webdesign deiner Website wichtig sind. Du willst wissen, welche Maßnahmen dir dabei helfen, deine Webseite bei Google nach vorne zu bringen? Wie du langfristig zufriedene Besucher bekommst, sie hältst und in wertvolle Leads/Sales verwandelst? In diesem 14-tägigen Podcast lernst du alles über die Optimierung deiner Webseite. E ...
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Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for ...
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Aus Visionen werden Webseiten | Business, Klarheit, Umsetzung | LEGO® SERIOUS PLAY® Insights in die Themen Strategie, WordPress, Webseiten, Bloggen, Suchmaschinenoptimierung SEO, Marketing, Planung, Konzeption, u. v. m. Neben vieler Einzelfolgen führe ich spannende Interviews mit Fachfrauen und Fachmänner aus den angrenzenden Disziplinen, um dir so viele Antworten wie möglich zu all deinen Fragen geben zu können.
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Making Websites Win

Dr Karl Blanks & Ben Jesson

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This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
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Do you wish you were in control of your financial picture? Are you destined for more than the 9-to-5 grind? MMMW is here to help you see beyond your day job and build a successful web design business on your own terms. No matter what stage you’re at in your freelance journey, listen along for super valuable insights on launching, growing, and scaling a creative side hustle. Host Tom O’Malley shares proven strategies, tips & tricks that have earned him over $1 million building websites on nig ...
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Hey there! Do you have a website that needs more traffic, but you don't want to buy ads or spend all day on social media? You're in the right place, my friend. Let me show you how to use SEO, Content Marketing, and Blogging together to build an organic marketing foundation for your business. We'll talk about SEO 101, I'll share my best SEO tips and tricks, and teach you how to find the right SEO keywords and how to do SEO on your website on the Simple SEO podcast. I see you Googling "how to ...
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Today's websites are increasingly dynamic. Pages are no longer static HTML files but instead generated by scripts and database calls. User interfaces are more seamless, with technologies like Ajax replacing traditional page reloads. This course teaches students how to build dynamic websites with Ajax and with Linux, Apache, MySQL, and PHP (LAMP), one of today's most popular frameworks. Students learn how to set up domain names with DNS, how to structure pages with XHTML and CSS, how to progr ...
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The Tree Group is a business growth agency and HubSpot Certified Partner that combines sales, marketing, and websites to help Automotive companies in the UK with at least 10 staff and a desire to grow by 15% in the next 18 months. Does that sound like you? We combine our industry experience with Inbound Sales and Marketing and HubSpot to give you a competitive advantage and so you know the ROI from your sales, marketing, and website. We strive for targets, measure results, and help you conti ...
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Welcome to Websites Made Simple, a podcast helping you become more successful in your small business using website magic. Most small business owners are working hard. Really hard. At the same time they feel like they’re winging it. And their online presence isn't helping them. This podcast is here to change that for your small business journey. Holly Christie is founder of website companies, This Demanding Life and Simply Sites. Holly will walk you through the common factors that are stoppin ...
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Jump in, put on your seatbelt and get ready to ride the willllld journey of entrepreneurship together! Ayesha Santos is a brand and website designer who went from Pastry chef > Etsy shop side hustle> Website design side hustle> Full time designer who made every weekend a long weekend. Around here- I know you can make bank in your business without sacrificing your creative spark and I'm showing you all the Behind-the-scenes of how I did it! I'm sharing all the insider info about websites and ...
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Summary In this episode, Jeffro interviews Alex Levin, the co-founder and CEO of Regal.io, about effective outbound marketing strategies. They discuss the difference between inbound and outbound marketing, the importance of human-to-human conversations in building trust, and the need for personalized and data-driven outbound campaigns. Alex emphasi…
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📱Text Rachel here. If you want to learn how to use content marketing to drive organic traffic to your website, this episode is for you. Learn how to create and optimize content so your audience finds it at the top of Google and you get more traffic to your website or blog. My free resources, including the Beginner's step-by-step SEO Guide and my fr…
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This episode delves into how the drama may reshape the WordPress ecosystem and its potential business implications for agencies and developers. Main talking points include: WP Drama Overview: Ongoing tensions between WordPress founder Matt Mullenweg (Automattic) and WP Engine, a major hosting company, have escalated. WordPress Plugin Repository Con…
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Was nutze ich eigentlich zur Website-Optimierung? Welche Tools helfen mir, die tägliche Arbeit zu bewältigen? André spricht in dieser Folge darüber und teilt seine Erfahrungen mit den wichtigsten Werkzeugen, die ihm helfen, Websites effizienter und benutzerfreundlicher zu gestalten. Erfahre mehr über bewährte Tools und vielleicht auch den ein oder …
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Stell dir vor, du könntest jeden Besucher deiner Website in potenzielle Kunden verwandeln – ohne Verkaufsgespräche oder aufdringliche Werbung. Wie? Indem du das volle Potenzial von E-Mail-Marketing nutzt und Vertrauen aufbaust. Die finale Episode meiner Podcast-Serie sprechen wir genau darüber. In dieser Episode sprechen wir über: Die Kunst, Websit…
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Vor- und Nachteile Onepager und klassische Website In dieser Episode tausche ich mich mit dir darüber aus, ob ein Onepager oder eine klassische Website besser für dein Projekt geeignet ist. Ich erzähle dir von den Vor- und Nachteilen beider Varianten und gebe dir hilfreiche SEO-Tipps und Best Practices mit auf den Weg. Egal, ob du gerade erst start…
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Summary In this episode, Adam Hurd, a business coach, shares his insights on simplifying business operations, the power of focused time blocks, and the importance of belief, behavior, and becoming. He emphasizes the need for personal development and mindset in addition to learning digital marketing strategies. Adam introduces the concept of the Pow…
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📱Text Rachel here. If you have an online course or any product or service, you can market them from your website. Learn how you can use SEO and blog content to drive organic traffic and higher Google rankings for your website so you can start selling more products, services, or online courses. My free resources, including the Beginner's step-by-ste…
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Summary The conversation with John Horn, CEO of Stub Group, delves into the complexities of Google Ads account suspensions and the challenges faced by advertisers. John shares insights on the reasons for suspensions, the process of resolution, and the impact on businesses. He also discusses the comparison between Google and Facebook ads, the intera…
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📱Text Rachel here. Are you trying to grow your email list? Let's talk about how you can use SEO to drive organic traffic to your website and get people on your email list. There are different ways that search engine optimization can help you grow your email list. Join me in today's show to learn what SEO can do for your email list. My free resource…
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Summary In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating s…
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📱Text Rachel here. Are you wondering if you can use ChatGPT or another AI tool to write your website or blog content? Do you want to find out if it will work OK for Google SEO? Can you use it? Find out if you can use it and how in this week's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are availabl…
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Main talking points include: Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.). CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues. Common CRO Mistakes: Broken contact forms or inquiry forms. E-commerce checkout issu…
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Summary In this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conve…
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📱Text Rachel here. Are you confused by Google Analytics? Join me for today's podcast and learn what the different traffic types are and how to determine if what you're doing to market your business is working. Find out what organic, direct, email, referral, and other traffic types are and what makes them go up or down. The answers to your SEO and m…
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Was ist Duplicate Content? Was unterscheidet ihn von Kannibalisierung? Wann hab ich eigentlich ein Problem? Und mit welchen Mitteln kann ich es lösen? Wann sind eher die Tech-SEOs gefragt und wann sollten die redaktionellen Leute ein Wörtchen mitsprechen? Das besprechen André und Jolle in dieser Folge. Tool zur Visualisierung von Kannibalisierung S…
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Summary In this episode, Jonathan Gilham, founder and CEO of originality.ai, discusses AI-generated content and its impact on SEO. He explains that Google is in a tricky position, as AI-generated content could potentially replace the need for Google search. However, Google also needs to ensure that its search results are not filled with spammy AI c…
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Social Media ist nicht alles! In dieser Episode gehe ich der Frage nach, ob Blogs in Zeiten von TikTok, Instagram und Co. überhaupt noch sinnvoll sind. Viele denken, Blogs seien überholt – ich sehe das anders! Ich zeige dir fünf überzeugende Gründe, warum ein Blog auch heute noch eine wertvolle Ergänzung zu deinem Online-Auftritt ist. Dabei erkläre…
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📱Text Rachel here. Join me and celebrate the 100th episode of the Simple SEO podcast. We'll review the 5 most popular episodes to date and cover SEO keywords, how to add keywords to your website, SEO mistakes people make, and how to get more traffic to your website with SEO. My free resources, including the Beginner's step-by-step SEO Guide and my …
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Viele Websites sind technisch ausgereift und visuell ansprechend, doch die Besucherzahlen bleiben dennoch aus. Warum? Ohne Suchmaschinenoptimierung (SEO) verschwindet deine Website in der Masse! In dieser dritten Episode der Serie zu den vier Säulen einer erfolgreichen Webseite zeigen wir dir, wie du deine Sichtbarkeit bei Google & Co. erhöhen kann…
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Summary In this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging …
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📱Text Rachel here. If you want to rank at the top of Google and get organic traffic to your website, you need content. But what content does your website need to have on it? Find out in today's episode. My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies …
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Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Importance of Managing Brand SERPs The Role of Google's Knowledge Graph Modern SEO and Entity Management The Concept of EEAT (Expe…
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Hanns Kronenberg, Lead SEO Manager bei chefkoch.de, ist zu Gast. In der Folge “Re-Ranking bei Google & Twiddler-Optimierung” im Podcast für gute Websites hat Jolle begeistert von Hanns’ Vortrag auf der Campixx berichtet. In dieser Folge werden wir die offenen Fragen dazu los. Themen und Links zur Folge: Hanns hat einige Folien für dich zusammengest…
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Summary Humor works well in marketing as it captures attention, increases brand recall, and creates a positive brand image. Ryan Reynolds is a great example of using humor effectively in marketing. To infuse humor into social media content, it should be authentic to the brand and not forced. Memes are a popular form of humor that can be used in sta…
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📱Text Rachel here. Are you trying to get traffic to your website but tired of using social media to market your business? I get it. I was, too. You can market your business without social media and get more website traffic than you get from social media. If you want to try something easier, faster, and works better, listen to today's episode and fi…
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Wie du mit SEO, Conversion-Optimierung und Content-Marketing deine Website in einen Kundenmagneten verwandelst. In dieser Episode geht es um Kundengewinnung auf deiner Website: Was sind die Mechanismen bei der Kundengewinnung auf der Website. Was du bei der Kundengewinnung beachten musst. Wie sollte Kundengewinnung auf der Website überhaupt funktio…
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Summary Nicole Glover, owner of Glover Strategic Marketing, discusses the importance of being prepared for dramatic business growth. She emphasizes the need for clear vision, authentic marketing, and investment in operations and strategy. Nicole advises business owners to identify bottlenecks and implement standard operating procedures to ensure sc…
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📱Text Rachel here. Are you looking to learn how to use SEO to drive organic traffic? Learn how to choose SEO keywords and where to use them to do SEO on your website (whether it's Squarespace, Wordpress, Kajabi, Showit, or another). I'll show you how to rank higher on Google and get organic traffic to your website. My free resources, including the …
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Main talking points: In this episode, Pete and Jeff take on the sticky subject of links and their roll within an SEO Strategy and Client Agreements... Their discussion includes: Shift in the Link Outreach Landscape Why Link Outreach, Not Link Building Challenges of Link Outreach Link Outreach is Still Relevant but Contextual Citation Building Evalu…
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In dieser Episode tauchen wir in die erste von vier Säulen einer erfolgreichen und leistungsstarken Webseite ein, nämlich die Technik! In dieser Episode spreche ich über: Die Bedeutung der Gestaltung: Wie Farben, Schriften und Bilder die Wahrnehmung deiner Website beeinflussen Die Rolle von Inhalten: Wie du mit strukturierten Texten und einem klare…
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Im analogen Leben stolpern wir oft über Situationen, wo fehlende Transparenz für überflüssige oder überfällige Kommunikation sorgt. André bringt ein Beispiel seiner Hausverwaltung mit und fragt sich: Ticketsysteme und Status-Dashboards kennen wir aus der digitalen Zusammenarbeit, aus Onlineshops, Ferienportalen und sogar von Banken oder Krankenkass…
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Summary In this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses …
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📱Text Rachel here. Are you interested in using SEO to grow your business? Do you want to rank at the top of Google and get organic traffic to your website? If you are ready to create an SEO-friendly content funnel to drive traffic to your website, this episode will help you. Use the SEO tips and keyword information to create a funnel. My free resou…
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Summary In this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with mi…
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📱Text Rachel here. Are you making this massive SEO mistake? It's one of the biggest ones I see people make. They wait to do SEO on their websites until "later." They're building new sites and want to focus on that, or they feel that they don't have the bandwidth to work on SEO. They've been convinced that SEO is hard, techy, or scary, so they keep …
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Heute plaudert André aus dem Nähkästchen, was es bedeutet, Suchmaschinenoptimierung für expliziten Video-Content hinter der Bezahlschranke zu machen. Dabei besprechen Jolle und André Besonderheiten durch Googles SafeSearch den Jugendschutz Keyword-Recherche für Themen, die laut Suchmaschinen und Gesetze tabu sind die Notwendigkeit hoher ethischer S…
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Summary In this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content,…
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📱Text Rachel here. I got this question from a new student recently. It was the main reason they signed up for Simple SEO Content. They'd had a website built but it wasn't showing up even when people searched for the business name. I was able to quickly help them figure out what was wrong and how to fix it so they could start to at least show up on …
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Summary In this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and t…
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📱Text Rachel here. SEO gets this bad wrap; it's techy, scary, and overwhelming. And you know what, it was 10-15 years ago. When I got into the field, my poor journalist brain was sometimes fried because of the tech speak and having to talk to developers on behalf of clients. But today, it's not like that at all. SEO is the foundation of organic mar…
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Ja, das stimmt, aber selbst wenn wir bei der Content-Seite von SEO bleiben, gibt es da noch viel mehr. Produzieren und optimieren wir eine einzelne URL? Oder erschließen wir komplett neue Themenwelten? Stehen die Themen für geplante Landingpages schon? Oder ab wann lohnt es sich, das zunächst die Potenziale hinter den Themen zu erschließen, bevor w…
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In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small business…
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📱Text Rachel here. As entrepreneurs time freedom is one of the biggest draws for us. We want the freedom and flexibility to do what we want not simply work to survive. I worked to set up my SEO funnel ahead of time so that my business could work on autopilot over the summer break while my kiddo was home with me. Learn how an SEO funnel can power yo…
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Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…
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📱Text Rachel here. Are you trying to do SEO on your website or blog, but do you wonder if you've done something wrong because it doesn't seem to be working? Listen in and discover 3 SEO mistakes you might be making that keep you from getting found on Google. SEO is super powerful, but only if it's done right. If you make these mistakes, you won't g…
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Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's epis…
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Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…
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📱Text Rachel here. Do you want more organic (free) website traffic? Here are 3 easy SEO tips you can use starting today to help you. Search Engine Optimization doesn't have to be techy, scary, or complicated. Listen in today and find out how to use SEO keywords and strategies to increase your website's organic traffic starting now. My free resource…
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Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…
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