最佳DigiMarCon播客 (2024)

1
A ChatGPT Content Creation Master Class - Leah Faul, 15000 Cubits 1:06:30

10M ago1:06:30

1:06:30

| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, adverti…

1
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO - Ryan Brock, Demand Jump 44:04

10M ago44:04

44:04

| Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that g…

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Events Reimagined: How Digital Transformation is Revolutionizing the Event Industry - Allison Scalza, Cvent 25:42

10M ago25:42

25:42

| In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing …

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Let’s Get Ph-igital - Mike Silver, IMA-HOME 32:04

10M ago32:04

32:04

| While Covid got us more digitally reliant than ever before, it also reminded us of the power of live physical experiences- with flights and concerts now commanding eye watering prices in 2023. How can brands address this healthy tension through crafting connected experiences that intertwine tactics and drive consumer interest and action?…

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Winning Hearts & Minds at the Intersection of Digital & Experiential Marketing - Kimberly Whinna Cottrell, Amazon Web Services 28:46

10M ago28:46

28:46

| When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marke…

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PR for Podcasters - Tonya McKenzie, Sand & Shores 31:07

10M ago31:07

31:07

| elevating and optimizing your digital footprint | reputation management | crisis communications online.由DigiMarCon

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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jon Wuebben, Content Launch 46:09

10M ago46:09

46:09

| The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussi…

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Overcoming Strategic Challenges in Content Marketing - Jennifer Apy, Chief Outsiders 34:38

1y ago34:38

34:38

| How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow…

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Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan, Amsive Digital 45:01

1y ago45:01

45:01

| When it comes to search traffic, evidence shows running on brand SEM keywords drives incremental traffic vs. organic listings by themselves.由DigiMarCon

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The Stories You Didn't Know You Had - Chad Illa- Petersen, The Story Catcher LLC 54:55

1y ago54:55

54:55

| Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to …

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What would they recommend it for? : Beyond the Net Promoter Score - Max (Maor) Roytman, Studio.init() 47:42

1y ago47:42

47:42

| Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & mu…

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Brands that Win: How to create connection with humans, not data points, and build a truly iconic brand - Megan Prejzner, Hackett Brand Consulting 36:52

1y ago36:52

36:52

| I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) H…

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ChatGPT and Content Creation Masterclass - Leah Faul, 15000 Cubits 53:42

1y ago53:42

53:42

| ChatGPT and Content Creation Masterclass由DigiMarCon

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Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both - Anne Mamaghani, Wisdom Driven UX 22:59

1y ago22:59

22:59

| Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both由DigiMarCon

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E-commerce Trends in 2023 - Natalia Zhukova, Semrush 39:05

1y ago39:05

39:05

| Presentation Description (150 words max): E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mob…

1
Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert - Emily Lyman, Branch & Bramble 29:01

1y ago29:01

29:01

| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use…

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How to Re-Think Email Marketing to Create Better Results - Dennis Shiao, Attention Retention LLC 23:41

1y ago23:41

23:41

| Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. What if you could re-think how B2B email marketing is done? How about t…

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AI Acceleration: How to Leverage AI to Build a Content Creation Machine - Meg Hall, Segment X 48:45

1+ y ago48:45

48:45

| The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice. Key Takeaways: - How to build an automated cont…

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Building Connections, Boosting Visibility: Mastering the Art of Hybrid Events in Digital Marketing - Lisa Schulteis, ElextraLime Marketing, LLC 48:45

1+ y ago48:45

48:45

| Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable …

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ChatGPT and Content Creation Masterclass - Leah Faul, 15000 Cubits 55:19

1+ y ago55:19

55:19

| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, adverti…

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Efficiency in the Age of the “Everything Marketer - Bill Grover, Hānai Marketing Partners 46:00

1+ y ago46:00

46:00

| Marketers have more responsibilities than ever before and a dizzying amount of new tools to fulfill them. In this engaging panel discussion, “everything marketers” Kristen Lau-Grover and Sandra Moerch sit down to share the strategies, tactics, and tools they deploy to stay ahead of their ever-growing list of expectations while driving growth for …

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SIMPLE Brand: Creating Loyal Customers Through a SIMPLE Customer Experience - Matt Lyles, Matt Lyles & Co, LLC 1:06:08

1+ y ago1:06:08

1:06:08

| The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.Just what are customers loo…

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Unleashing Your Growth - How Marketing Automation Can Streamline & Scale Your Small Business - Sarah Laws, Laws Marketing Consulting 28:09

1+ y ago28:09

28:09

| In today's competitive business landscape, small businesses and marketers are constantly seeking ways to increase sales, improve customer experiences, and optimize their resources. Learn how to effectively plug the gaps in your customer lifecycle and create tailored experiences that resonate with your audience, converting prospects into loyal cli…

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Activating Purpose in Your Content Marketing Strategy - Sandra Moerch, Autodesk 53:43

1+ y ago53:43

53:43

Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your cor…

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Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World - Clayton Smith, Columbia College Chicago 42:45

2y ago42:45

42:45

Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher…

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The Stories You Didn't Know You Had - Chad Illa-Peterson 38:41

2y ago38:41

38:41

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories at the moment and to recall forgotten moments that your audience needs to he…

1
Bridging the Brand Gap Between Engagement and Experience - Adam Pierno 23:49

2y ago23:49

23:49

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments. Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distra…

1
Transforming How Work Gets Done in Marketing - Justin Ablett, IBM iX 20:57

2y ago20:57

20:57

Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading…

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The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, Kydak 25:17

2y ago25:17

25:17

Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Techno…

1
Cookie Monster Gonna Starve! How to Future-Proof Your Marketing Activities from Third-Party Cookie - Samantha Kermode, Investis Digital 27:07

2y ago27:07

27:07

Marketers have been eating up cookies like the famous Sesame Street character. Num! Num! Num! But be warned, the cookie famine is on the horizon! The public increasingly values privacy over personalization. Laws are being enacted to protect consumer privacy and companies like Apple and Google are jumping on board. How will digital marketers stay fe…

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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Arvell Craig, Contact Center Compliance 43:14

2y ago43:14

43:14

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion…

1
How to Build Your Digital Demand Gen Engine - Lauren McCormack, BuildFire 30:43

2y ago30:43

30:43

A supercharged demand generation engine requires an artful blend of both strategy and science. This session will teach you best practices for generating demand at scale. You will learn how to develop and refine your ideal customer profile (ICP). Next, you'll discover tips and tricks for implementing your ICP to drive demand using martech, paid sear…

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Advanced Social Media Strategy - Jeff Turnbow, www.JeffTurnbow.com 18:00

2y ago18:00

18:00

Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategie…

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The Final Traffic Acquisition Battle - Fernando Angulo, Semrush 34:01

2y ago34:01

34:01

This presentation will provide an overview of key mobile and desktop traffic trends across the globe. With our findings, I'll explore the driving forces behind the mobile traffic dynamics over the last couple of years. I will dissect: - Overall traffic patterns across the mobile web, which involves benchmarking them against desktop. - Trends like g…

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Content Storytelling Master Class - CJ Johnson, www.cjjohnsonjr.com 52:56

2y ago52:56

52:56

In this keynote presentation, Digital Marketing Expert and Influencer, CJ Johnson focuses on how you become a successful impact storyteller in the world of Digital Marketing. From insider tips to the future of digital marketing, CJ will lay out trends, strategies, and a decisive plan of action anyone can use to find success. In this presentation, C…

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How to Become Well-Known in Your Industry Even if You’re Not a Big Deal - Dennis Yu, BlitzMetrics 47:20

2y ago47:20

47:20

Personal branding isn’t about being louder, outgoing, in your face, or self-serving. Rather. It’s about amplifying what others say about you and your brand. Usually requires little effort or video on your part personally, since it’s UGC collected and processed at scale. We will walk through the exact process to implement the Content Factory, so you…

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Cut the BS: How to Use Authenticity to Build Trust - Donna Mostrom, Damn Smart Marketing, LLC 28:52

2y ago28:52

28:52

We’ve all interacted with brands that feel like robots; brands that didn’t have any sense of humanity behind them. People can tell the difference between them and brands that feel real. And they can spot that difference quickly. You have to nail authenticity right out of the gate in today’s competitive market if you want to make a real, human conne…