Artwork

内容由Kaila Prins and Kaila Tova提供。所有播客内容(包括剧集、图形和播客描述)均由 Kaila Prins and Kaila Tova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Your Body, Your Brand explicit

分享
 

Manage series 2537961
内容由Kaila Prins and Kaila Tova提供。所有播客内容(包括剧集、图形和播客描述)均由 Kaila Prins and Kaila Tova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Women are dropping out.


They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.


And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.


We're making dangerous investments.


We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.


And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.


And getting rewarded for disorder.


The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.


This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.


The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:

  1. Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
  2. Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?
  3. Is becoming a brand based on your body ever a good thing?

Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.

Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.


Reach Kaila Tova at yourbodyourbrand@gmail.com

Support this show http://supporter.acast.com/bodybrandpod.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

17集单集

Artwork
icon分享
 
Manage series 2537961
内容由Kaila Prins and Kaila Tova提供。所有播客内容(包括剧集、图形和播客描述)均由 Kaila Prins and Kaila Tova 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Women are dropping out.


They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.


And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.


We're making dangerous investments.


We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.


And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.


And getting rewarded for disorder.


The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.


This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.


The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:

  1. Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
  2. Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?
  3. Is becoming a brand based on your body ever a good thing?

Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.

Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.


Reach Kaila Tova at yourbodyourbrand@gmail.com

Support this show http://supporter.acast.com/bodybrandpod.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

17集单集

所有剧集

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南