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The Irrational Mind | With Kristen Berman
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Manage series 3364850
内容由Kristen Berman | Irrational Labs提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristen Berman | Irrational Labs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.
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26集单集
标记全部为未/已播放
Manage series 3364850
内容由Kristen Berman | Irrational Labs提供。所有播客内容(包括剧集、图形和播客描述)均由 Kristen Berman | Irrational Labs 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.
…
continue reading
26集单集
所有剧集
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The Irrational Mind | With Kristen Berman

1 What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor) 32:06
Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and formerly Music Director of the Baltimore Symphony Orchestra, she’s Chief Conductor of the ORF Vienna Radio Symphony Orchestra and the Ravinia Festival, and Principal Guest Conductor of the Philharmonia Orchestra and the Philadelphia Orchestra. She has recorded 200+ titles and is the only conductor to receive a MacArthur Fellowship. In this episode, we explore: How giving people max autonomy drives performance How to balance elite talent with team cohesion Theories on talent selection to build top teams The "no shortcuts" practice philosophy This episode is great for anyone building teams. It offers powerful insights on creating excellence at scale, balancing autonomy with accountability, and fostering self-motivation. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

1 What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist) 44:55
David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement. In our conversation, we unpack: A magician's secret for creating engaging experiences How magic shows achieve retention (and what products can learn from it) The misdirection technique that can transform user experiences What magicians know about building trust that most companies miss The surprising way performers make experiences feel personalized at scale From Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestselling works. Ender’s Game is widely read in schools across the US and has been included in some educational curricula. In our conversation, we explore: His approach to creating page-turners: Why telling users what's coming beats clever "hooks" His method of ensuring the reader understands his writing (great for design teams) His unique perspective to character development that could help with customer interviews The one trick Orson uses for getting real feedback This episode teaches product teams how to apply storytelling principles to build more engaging, intuitive products. Whether you're working on marketing, user experience, or team leadership, Orson Scott Card's insights on crafting immersive narratives that respect both audience and reality offer valuable lessons for anyone building products people love (and pay for). Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

1 What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com) 39:17
Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator. She is a former Director of Product at Booking.com, where she pioneered user growth strategy across global markets. As an early product leader at Lyft, she architected the company's expansion into new cities and innovative verticals. At Eventbrite, Kristina transformed the business from a US-only operation to a powerhouse platform across 20+ markets, founding and scaling teams throughout Europe and Latin America. Kristina began her career at Intuit, building international payments that transformed how small businesses pay vendors across borders. When Mint.com was acquired by Intuit, she drove their expansion into new markets. She holds five patents. In this episode, we explore: When to rely on A/B tests compared to taking bigger strategic bets The hidden psychology behind last-minute purchase decisions Why showing unavailable options can drive more conversions The unexpected power of surfacing micro-details in product listings How to balance user preferences with innovation risks This episode is packed with insights from a trailblazing product leader who has run thousands of experiments at top product growth companies. It's essential listening for teams looking to shape user behavior through thoughtful product decisions. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region famed for reds. Dan is known as a world-class marketer, combining storytelling, positioning and distribution insights to make Massican what it is today. In our conversation, we discuss: The theory of pricing (and the sweet spot in wine pricing) Why you should build your distribution channel before the product The key to building a premium brand experience Massican’s secret for reducing risk in a very risky market How to use language to build customer confidence This episode is packed with fresh insights on pricing psychology , brand storytelling , and the art (and behavioral science) of crafting memorable customer experiences . Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

Joel Burgess , co-founder of Soft Rains, and Dan Vader , Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent years. Joel has worked on iconic titles like Watch Dogs: Legion and Skyrim. Dan, a long-time creative force at Capybara, has shaped the studio’s reputation with beloved games like Superbrothers: Sword & Sworcery EP. Together, Joel and Dan bring a fresh perspective on game design, combining narrative depth with challenging gameplay mechanics to engage players at a deeper level. In this episode, we explore: Which types of game mechanics drive retention What game designers know about onboarding users What game designers have learned about leaderboards How pricing influences user behavior Tips on simplifying complex experiences (and when to make them more complex) Loaded with actionable insights, this episode is a must-listen for growth and design teams looking to build lasting engagement through intrinsic motivation and thoughtfully designed user experiences. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

1 What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace) 47:35
Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore: What key metric Headspace measures for active use The small feature change that increased engagement The one trick they use for copy-editing What drives people to re-engage with Headspace How pricing (free vs. paid) impacts user engagement This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast. Learn more about Kristen and Irrational Labs here .…
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The Irrational Mind | With Kristen Berman

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses. They also talk about high-frequency low-risk experience while taking a look at some studies and other companies’ strategies, like Spotify’s approximate nearest neighbor search. Stay tuned and learn the many features that are promoting human connection at Yelp! Jump straight into: (01:17) - Engineering behind a review: Reminders, thank you notes and opportune timing to enhance more reviews. (07:42) - Why do people write reviews? The common denominators the most frequent Yelp contributors share. (13:19) - Promoting human connection: The best hacks to make first reviews flow organically and be longer. (16:57 - Understanding search processes’ verticals for different business categories in Yelp (and how they created the reorder button). (26:15) - The perks of being a responsive business owner (and how Yelp facilitates clever questions to be answered by more than one person). (32:41) - Looking for something wildly different than ice cream: On Yelp’s target diversification and the appearance of new kinds of experiences. Episode resources Connect with Akhil through LinkedIn Yelp Thank you for listening to Science of Change podcast. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by nodalab .…
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The Irrational Mind | With Kristen Berman

You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic acts of recognition. Let's take a look at what work actually is and which are the most important (and sometimes hidden) gears that create productive work environments! Jump straight into: (01:42) - The coordination layer: Asana's role in helping teams plan and achieve their work together. (05:45) - A visual connection: How Asana’s accurate deadline display turns procrastination into motivation. (10:05) - Is social loafing a real thing? Team productivity, accountability systems, being evaluated and why public tasks are so effective to overcome social loafing. (15:28) - Traction, focus and engagement drive: The tools that make it easier to break down big projects into small tasks. (21:41) - A manager’s best friend: Asana’s insights to make long-term planning and goal tracking easier. (25:37) - Setting the norm: Templates, updates and other features that help Asana work for every team structure and user. (31:03) - The power of compliments: Enabling specific and authentic acts of appreciation and the future of collaborative work management. Episode resources Connect with Paige Costello through LinkedIn Asana Thank you for listening to The Science of Change podcast. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn )and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachel Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab .…
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The Irrational Mind | With Kristen Berman

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, responsible for Consumer Product, one of three product pillars at Affirm. We delve into the behavioral strategies that provide such a flexible business model for Affirm, as well as mental models and the positive emotions that come with free stuff. Join us and discover how loans inside Affirm are radically different from other credit companies! Jump straight into: (01:09) - Exploring how Affirm is helping users to understand the way that carts, payment methods and terms work. (07:46) - The compromise effect: The truth about comparison, decisions to save money and picking the middle options. (11:32) - Establishing mental models: The science behind the successful onboarding experiences within Affirm’s savings accounts. (15:58) - Positive emotions that come with free stuff: Why the appeal of zero interest with full transparency and no hidden cost is simply irresistible. (18:48) - Affirm two ways to make revenue: Does the ‘buy now pay later’ model encourage people to spend more? (24:13) - The challenge to set up our own payments and the alignment of incentives that lets Affirm stand out. (29:33) The opportunity to move my payment date: What are Affirm's flexibility offers that other lenders do not provide? (35:06) Virtual debit cards and the types of consumer products that Affirm is trying to offer to users and why some work and others don’t. (39:24) - Choosing priorities and Affirm’s responsibility to improve the life of its users. Episode resources Affirm Predictably Irrational by Dan Ariely Nupur Kantamneni Linkedin Thank you for listening to The Science of Change podcast. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, and script editing by Jack viewer. Special thanks to Lydia Trupe for fact-checking and citations. Music and editing provided by nodalab .…
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The Irrational Mind | With Kristen Berman

What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company’s philosophy on attraction and the hard work from their team of dating experts giving super useful insight. Listen and discover the science behind opening the conversation by just being yourself! Jump straight into: (01:09) - Profile Engineering: How does Match’s team of dating experts know the type of information that increases feelings of connection between strangers? (07:57) - Getting Started: The platform’s onboarding process and the need for interaction to achieve a sense of compatibility. (16:37) - Overcoming the ‘shopping mindset': The most common mistakes that people make when looking for a match. (22:23) - The ‘Ghostbuster’ feature: Fundamental product design decisions to increase engagement with messaging and gender differences in the dating world. (28:30) - The 37% rules, opening line alternatives, and features that make it easier to decide if it’s better to keep meeting new people or settle down. (34:28) - Addressing the adoption rate of video calls inside the app and how dating apps will work in the future. Episode resources Match Follow Jin Chua on LinkedIn Follow Matt Gray on LinkedIn Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Irrational Labs and Studio Pod Media . Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.…
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The Irrational Mind | With Kristen Berman

Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better” and how rating systems and incentives took Lyft into a more human approach. We also discuss her current efforts at Redesign Health, where she's trying to drive medical adherence and design chronic care. Plus, Kira shares the process of helping caregivers’ jobs with Jasper, a smart planner for cancer care. Jump straight into: (01:09) - “We treat you better”: Kira's work approach during her first days working at Lyft and why positive interactions are actually contagious. (05:03) - The Undercover Lyft Program: A successful content experiment that got Lyft on the world's radar. (12:24) - The incentives that worked (and the ones that didn’t): On the Lyft Mentor Program and how it consolidated trust among new drivers. (26:04) - Energizing Lyft users: Implementing a tipping system for drivers and ambiguity aversion. (32:39) - A peer-to-peer ride sharing: The complexity of Lyft’s choice architecture when the app was launched. (36:15) - Redesign Health: How Kira is taking her expertise to fund the future of the healthcare sector with companies like Jasper. (43:20) - How is Jasper working to help people to take their medication regularly? Episode resources Connect with Kira through LinkedIn Redesign Health Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by nodalab .…
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The Irrational Mind | With Kristen Berman

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic affects your sales, the thin line between compliments and gratitude and the pros and cons of quotas. So let's get ready to -wait for it- Set sail on this super fascinating episode of The Science Of Change! Jump straight into: (01:12) - Motivation to sell more and better: How SetSail makes it easier for sales reps to prioritize deals through goal visibility. (06:01) - Intrinsic vs extrinsic motivation: On charisma and behavioral indicators that are essential to predict a closing deal. (13:03) - The pros and cons of leaderboards: A practical example of what a weekly contest and prizes look like for sales reps inside SetSail. (20:59) - Playing to win: How does the SetSail reward model motivate middle and low ranked (and recent winners) sales reps? (25:16) - Don’t overthink it: Psychological tips to reduce the fear of rejection, sales quotas and the goal to experiment on compensation size. (29:10) - Real-time feedback: What does Bert think the future of sales will look like? Episode resources Connect with Bert through LinkedIn SetSail Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachael Roberts. All episodes are written by Kristen Berman and Ying Lin with experts, script editing by Jack viewer. Special thanks to Lydia Trupe for fact checking and citations. Music and editing provided by nodalab .…
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The Irrational Mind | With Kristen Berman

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress trackers, real time feedback and host measurement beyond the guest reviews. Listen and learn how to build experiences that delight and bring the best out of each user! Jump straight into: (01:10) - Today’s guest Jiaona Zhang introduction. (02:30) - Consider using progress trackers: Insights from the onboarding flow design for hosts at Airbnb. (09:03) - Trying to hit the mark: The science that makes uploading photos to Airbnb a less daunting experience. (10:59) - Rapid and relevant feedback: How Airbnb achieves small incremental changes in hosts' behavior and deals with bad experiences. (17:00) - Enabling more honest reviews: The secret sauce behind the rating system development in Airbnb. (23:07) - Measurement beyond the ratings: How response time impacts the way in which the app measures each host (and how that measurement improves the host behavior). (27:47) - Carrots and sticks: The value of public recognition and enhancing the communication between guests and hosts. (32:36) - Micro learnings from setting new norms: The link between interaction and comfort (and providing guests the choice to interact). (35:38) - Everyone wants to be delighted: Lessons from Jiaona’s early gaming experience that have impacted her PM skills. (40:11) - A spirit of optimization: What change has Airbnb established over the last 10 years? Episode resources Connect with JZ through LinkedIn and Twitter Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Irrational Labs and Studio Pod Media . Our executive producer is Rachael Roberts, all episodes are written by Kristen Berman and Ying Lin with expert script editing by Jack Buehrer. Special thanks Lydia Trupe for fact checking and citations.…
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The Irrational Mind | With Kristen Berman

It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success joins the show to have an insightful conversation from what predicts our movie preferences to conversion rates of free trials. We also get into a light chat on the ethics of autoplay and deep dive into the theory of revealed preferences. Ready for some Netflix and chill with Gibson and host Kristen Berman? Click the play button and enjoy this new episode of The Science of Change! Jump straight into: (01:10) - Introducing Gibson Biddle: A product leader who helped pave the way to success at Netflix. (02:46) - Early test results focused on retention improvement: Why waiting and anticipating may be the key to maximizing happiness from an experience. (09:45) - Non-intuitive preferences, enjoyment, and prediction errors: Is movie rating actually helping Netflix improve retention? (15:23) - Past behavior makes future choices: The essential data behind movie taste prediction. (17:33) - Revealed preferences and the effects of highlighting movies and shows: How much of my taste is determined by the algorithm? (23:43) - The radical binge-watch invention: A conscious perspective on the efficiency of episodic TV formats. (27:42) - Rapid-fire questions: Adapting the algorithm, the value of new members, free trial reminders, and Gibson’s career on A/B testing for consumer behavior research. (37:07) - Positive actions payback: Explaining reciprocity principles and quitting brand benefits to grow trust in consumers. (39:49) - The balancing act between discipline and chaos: Gibson’s career advice on constant experimentation. Episode resources Connect with Gibson through Twitter and LinkedIn Gibson Biddle: Product Leadership & Strategy Thank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail (follow on LinkedIn ) and produced by Kristen Berman and Studio Pod Media . The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab .…
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