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#10: "Take A Leap of Irrationality" | Carlos Moreno (Broken Heart Love Affair)
Manage episode 418018232 series 3514814
内容由Jeevan Grewal & JP Del Carmen, Jeevan Grewal, and JP Del Carmen提供。所有播客内容（包括剧集、图形和播客描述）均由 Jeevan Grewal & JP Del Carmen, Jeevan Grewal, and JP Del Carmen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we stepped into the mind of one of Canada’s most celebrated creative leaders: Carlos Moreno, a Partner & Chief Creative Officer at Broken Heart Love Affair.
Over the past three decades work, Carlos has helped brands of all sizes win over the hearts and minds of consumers across the country. This work has not gone unnoticed and has been recognized on the global stage. To name a few: Carlos has won the Grand Prix award at the Cannes Lions Festival of Creativity (the Oscars of advertising), been included in the Top Ten list of Art Directors globally, was listed as the top Creative Director in Canada on multiple occasions, and helped two of his former agencies reach “Agency of the Year” status in Canada.
Carlos is nowhere near finished. He co-founded Broken Heart Love Affair in the middle of the pandemic and his agency's refreshed approach to advertising is already making a major impact.
Amongst other things - we chatted with him about why he fell in (and out of love) with aspects of the industry, what he believes makes (or breaks) creative, how his team helped Sick Kids reach the most ambitious goal in Canadian healthcare history, his advice for upstart marketers & thinking about the monkey on the skateboard (yes - you read that correctly).
More specifically, Carlos shared his thoughts on the following questions:
- How would you describe what you do to a stranger? (4:49)
- What was your marketing moment? (6:30)
- How did you enter into the agency world? (16:23)
- How are students entering it today? (18:52)
- Can you walk us through the rest of your career journey? (21:33)
- Why did you start the Broken Heart Love Affair? (35:29)
- How are you co-existing with such a talented team of leaders? (39:09)
- What is your agency’s philosophy? (41:39)
- What advice would you share with clients to be better partners? (44:00)
- Can you walk us through the iconic Sick Kids VS platform that your team created? (47:07)
- What are you looking for in up and coming creatives? (54:50)
- We put Carlos in the hot seat! (56:50)
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