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NCNN Ep1: The Luxury Strategies: In Conversation with Jean-Noël Kapferer

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内容由Pauline Vicard提供。所有播客内容(包括剧集、图形和播客描述)均由 Pauline Vicard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How do successful luxury brands engage with the young(er) consumers?

In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer

a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment.

To pick up a copy of Jean-Nean-Noël Kapferer’s book Luxury Strategy, just follow the link.

New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized.

Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE.

Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

  continue reading

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Manage episode 451274870 series 3518045
内容由Pauline Vicard提供。所有播客内容(包括剧集、图形和播客描述)均由 Pauline Vicard 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

How do successful luxury brands engage with the young(er) consumers?

In this first episode of our latest series New Consumers, New Narratives host Pauline Vicard delves into the topic of Luxury strategies with Jean-Noël Kapferer

a world-renowned expert in luxury brand strategy. They discuss the levers of success for luxury and premium brands and explore how they manage to stay relevant and attractive to the new generations of consumers, whilst debating the unique position of wine in the global luxury segment.

To pick up a copy of Jean-Nean-Noël Kapferer’s book Luxury Strategy, just follow the link.

New Consumers, New Narratives is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized.

Visit us at Areni Global to learn more about becoming a member and subscribe to our newsletter HERE.

Follow Areni on Twitter, Instagram and Linkedin: @areniglobal

  continue reading

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