David Luba | Co-Founder & Partnerships, veritree | The power of people and technology in restoring the planet

Behind the Brand®

“So I think different employee engagement, consumer engagement, programs like that, there's value in that [it] makes people feel good and it also helps the planet.”
— David Luba

The UN predicts that in order to achieve our climate goals by 2050, more than 8.1 trillion dollars must be invested in nature-based solutions. However, current projections indicate that only about 4 trillion dollars will be invested, leaving a massive funding gap that must be filled. Failing to close this gap could have severe consequences such as food insecurity, natural disasters, and potential conflicts.

To address this issue, we should be considering nature-based solutions, such as tree planting, coral reef restoration, and kelp rebuilding which have more significant impacts beyond just carbon sequestration. However, monitoring and measuring these impacts is challenging.

That’s where veritree comes in.

Founded in 2019, veritree is a platform that uses blockchain technology to measure and verify the productivity of nature-based investments. Currently, veritree is collaborating with over 300 businesses to restore the planet in a verified, measurable, and impactful way.

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Discover more about veritree here.

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