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Boroughs & Burbs 101 || Exploring the Big Impact of the Small Town Newspaper
Manage episode 374601912 series 2814073
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This week on the show we have Peter Barhydt, editor in chief of the Greenwich Sentinel, the local newspaper for Greenwich, Connecticut and Mark Pruner, author of the Sentinel’s wildly successful real estate column and real estate reports.
Wait, did he say newspaper? I thought newspapers were a thing of the past. Apparently not in Greenwich, Connecticut. This exclusive community of 63,000 (including 800 licensed real estate agents) loves loves loves their weekly newspaper. With a paid print subscription of over 6,000 Greenwich homes and businesses and digital distribution to over 20,000 more the Greenwich Sentinel reaches more Greenwich residents than any other local news. Why is it so successful? What is the appeal? We’re going to get into the role of the small-town newspaper in today’s market, and specifically how it has changed in the last few years. Is real estate advertising and information moving online or are we rediscovering the role of classic journalism and long-form reporting? What is the role of print, and why is a newspaper still relevant to realtors and their clients in today’s high-tech world?
And, since this is a podcast that revolves around real-estate we have to talk to Mark Pruner. His column on real estate is #1 in the Greenwich Sentinel and includes all of the market report charts and graphs we need and his insightful analysis to make sense of them. His open house list is essential for both agents and clients to plan their weekends and keep up to date with the market. His blog GreenwichStreets.com has almost 10 years of monthly reports on the Greenwich market. It often comes up first in Google searches for Greenwich real estate information. We are going to explore how these pieces work together, and how Mark’s column, blog and reports contribute to his reputation as a realtor, an influencer, and marketer in one of America’s most hotly contested luxury real estate markets.
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